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Internet Archive Seeking Donations To Rebuild Its Fire-Damaged Scanning Center | TechCrunch

Internet Archive Seeking Donations To Rebuild Its Fire-Damaged Scanning Center | TechCrunch | Brands | Scoop.it
The non-profit Internet Archive suffered a major setback this morning when a fire broke out at its San Francisco office, causing an estimated $600,000 in..
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The Only 6 Ways to Build a Sustainable Content Marketing Organization | Business 2 Community

The Only 6 Ways to Build a Sustainable Content Marketing Organization | Business 2 Community | Brands | Scoop.it

Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute and MarketingProfs ran a joint survey showing that the producing content was the greatest challenge facing marketers (64% of respondents).

 

Similarly, last year, at Curata, we ran a B2B Marketing Trends Survey and found that the single greatest challenge was creating sufficient original content at 69%. Even anecdotally, if you have attempted content marketing, you have likely faced this challenge yourself. Most organizations are quick to start a new blog, and create an introductory post, followed by a few other introductory thought leadership posts, before letting it languish. Though we all know content marketing works when it’s done right, few of us, are able to pull it off.

 

The Only 6 Ways to Build a Sustainable Content Marketing Organization

 

But some organizations are able to reliably produce sufficient content on a regular basis and feed the content beast. There’s only four possible ways to do this. Here’s an overview along with the tools to use and the pitfalls to avoid....


Via Jeff Domansky, Tony Newton
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Knowva Consulting's curator insight, June 2, 2013 1:13 PM

From this comprehensive article:

"1. Hire a Dedicated Content Creator

2. Crowd Source Internally

3. Outsource

4. Collect User Generated Content

5. License Content

6. Curate Other People’s Content"

Jeff Domansky's curator insight, June 2, 2013 6:38 PM

Interesting look at the challenge of producing quality content and six ways to approach it..