Brands and their importance
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Brands and their importance
A look into why it is vital to create and maintain brand image.
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To get products into more hands, Google will open its own stores by the end of the year

To get products into more hands, Google will open its own stores by the end of the year | Brands and their importance | Scoop.it

An extremely reliable source has confirmed to us that Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.


Via jean lievens
Mahmood Shiblaq's insight:

 I chose this article as i admire how Google have been able to almost completely adapt to a different field. Now Google has always been a brand associated with information searching not really a producer of consumer goods so much. So what is interesting is that as a consumer I still trust them to make a good phone or laptop or even the new phone glasses. This is the power of brand value and consumer trust, and now with the flagship stores assumed to be opening up consumers will happily trial the new technology. 

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Selling Stars, Brands and Baby Bands

Selling Stars, Brands and Baby Bands | Brands and their importance | Scoop.it
This year’s South by Southwest Music festival ended Sunday after five nights and days with hundreds of performances.
Mahmood Shiblaq's insight:

This article shows there a lot more to brands than just products on shelves. It truly represents that anything and everything can be a brand or become branded. Just the title reflects this through "selling stars" as if actually selling human beings furthermore the articles reference to 'Prince', "who was photographed in the 1990s with the word “slave” written on his face.” shows that these celebrities or stars are a brand on their own. Musicians’ actions can deface this so called brand that they have created and the brand image that they pursue can be changed. For example the reference in the article to Ice Cube and Public Enemy show their perceived brand image in the 1980's was an angry rebellious so to speak persona however in today’s time cash is king so that specific persona has vanished. Looking at the ideas of this article it makes people look like products almost reminding me of the product life cycle when the authors mention 'baby bands' reminiscent of the introduction stage in the PLC and eventually ending with the "maturity" stage which can be presented by the legends who no longer perform as often.

 

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Steve Robertson's comment, March 21, 2013 3:37 PM
a good article offering a different perspective on what a "brand" is and how branding of musician has become big business. the management of these groups as a brand has been growing over past couple decades.
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Social Media and Brands: 10 Charts You Need | Heidi Cohen

Social Media and Brands: 10 Charts You Need | Heidi Cohen | Brands and their importance | Scoop.it
Do you know where your customers engage on social media, what they’re doing, and how they engage? More importantly, do you know how they view your brand's social media engagement interactions? If you’re like many marketers, you don’t have a clue.
Mahmood Shiblaq's insight:

 This is a good piece by Heidi Cohen. The figures seem about right form what I’ve seen however I was a bit confused as to why Instagram seemed to be trusted less as social media base but contained the largest percentage for consumers wanting to make purchases. Maybe the results are out dated or were collected from a different context. Nonetheless the theme is still recurring that to get a brand recognized you need to use social media. Almost all businesses big or small or even 12 year olds selling cupcakes use at least one platform of social media (most commonly Facebook). It makes sense in my opinion to try getting exposure where it has become a trend to be constantly connected. 

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'Tis the Season: Top 10 Tips for Designing Holiday & Limited Edition Packaging

'Tis the Season: Top 10 Tips for Designing Holiday & Limited Edition Packaging | Brands and their importance | Scoop.it

The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare for the inevitable backlash against all this commercialized holiday cheer. But take heart! Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate—great news for brand marketers. It’s also an opportunity to drive incredible sales performance. We’ve watched icons like Coke and Starbucks capitalize on holiday cheer and holiday spending habits for decades, but any brand can do this by simply identifying what resonates most with their consumers.

 

Here are some best practices for staying above the holiday fray and showing consumers a new side of your brand.

Mahmood Shiblaq's insight:

Very interesting article, gives a new look into perhaps customizing your brand for certain occasions such as the holidays. Shows that perhaps the way you present/campaign/market your product is more important than the quality of the product itself. My question is does it really matter if the product design matches the season? Do you tend to purchase more holiday related products as opposed to plain branded ones during the holiday months?

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Steve Robertson's comment, March 21, 2013 3:40 PM
a good article on how a company can increase sales in its product at different times of the year. to answer your question, yes i think it does matter the product design matches the season. if to items were identical and one had a christmas themed packaging, and it wasn't christmas, i would avoid that product and purchase something else.