Brands and Branding in terms of IMC
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How Billionaire Brands Control Your Life - Forbes

How Billionaire Brands Control Your Life - Forbes | Brands and Branding in terms of IMC | Scoop.it
There’s a good chance your using a billionaire product this very moment. Don’t believe me? Take a look at this.
Shu'aib Dopey Lakey's insight:

A scary truth about what our lives have come to. The theme of this article is the new technologies and ways taking over, playing highly on myths the on-going myth that we will ultimately become completely dependent on machines but in this case it refers to particular brands, quite interesting.

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Holley Marie Butler's comment, March 21, 2013 1:59 AM
It's crazy that we are surrounded by so many successful brands! And while this is a very interesting article I'm not quite sure how it relates to IMC? If you could explain it further I'd much appreciate that Shu'aib :)
Shu'aib Dopey Lakey's comment, March 25, 2013 5:51 AM
I just found it interesting in terms of how brands infultrate our lives and we don't even realise the extent or the power they have. I see IMC as a brand coming into your life and staying there, it was just an interesting article I found that I thought I'd wanna look back at later.
breanna france's curator insight, April 1, 2013 7:53 PM

This article shows just how much we really do use and are influenced by so many billionaire brands! You dont really think that a common brand that you use everyday has come from someone who really has some power in another country.

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Checklist for a Great Brand. - Forbes

Checklist for a Great Brand. - Forbes | Brands and Branding in terms of IMC | Scoop.it
Any smart entrepreneur understands a strong brand is vital. (It separates you from your competitors. It enables you to charge more. It allows you to add new products easily. It makes people feel proud to buy from you.
Shu'aib Dopey Lakey's insight:

This article was an in depth look at what makes a good brand, it was helpful in a sense that it added to the examples I’ve seen before from other articles. This is what to look for and what to do to better brand equity; in essence it is a useful article when thinking about IMC in my opinion.

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Ksenia Khor's comment, March 20, 2013 8:07 PM
A pretty straight-forward article. I agree with all the elements of a successful brand mentioned in the article and I think that could be a good checklist for marketers when they plan an IMC campaign.
Holley Marie Butler's comment, March 21, 2013 2:22 AM
This article gives a basic outline of what the author thinks makes a good brand. These points should be kept in mind while planning a IMC strategy as Ksenia said.By properly implementing a successful IMC campaign, companies will be able to achieve many of the goals on this checklist.
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Gartner Says Custom Communications with Channel Partners Can Drive Higher Levels of Performance

The go-to-market plan of many providers often includes a significant investment in indirect sales channel partners to reach more customers. However, Gartner, Inc.
Shu'aib Dopey Lakey's insight:

I understood this piece as a push towards IMC to better the brand and reach optimum brand equity and company satisfaction so to speak. It touches on many aspects and facits of IMC such as collaboration, loyalty and delivering the right messages to the right people (communication).

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Ksenia Khor's comment, March 20, 2013 8:01 PM
The article suggests using tailored communications in order to angegae with comsumers and ensure that they keep using the product/service. I think that could be relevant to IMC as an advice on what communication channels should be used and how those channels can be improved to make IMC more effective
Holley Marie Butler's comment, March 21, 2013 2:16 AM
I can see how this article is relevant to IMC as it is handy to know which communication channels are the most effective. This can help brands when integrating the different marketing tools needed to ensure that these channels are continuing to be successful in communicating the brands key messages.