Brands and Brand Management
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Rescooped by Shay Narsey from Creating an effective communication mix. Measuring results against objectives.
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Writing A Great Social Media Marketing Plan - Business 2 Community

Writing A Great Social Media Marketing Plan - Business 2 Community | Brands and Brand Management | Scoop.it

Via Tyler
Shay Narsey's insight:

Creating a effective marketing plan can be a very hard task at times and is crucial in order of how well your business can do.

A found this article insightful as it explains step process in creating a effective marketing plan

Firstly creating a social media marketing plan which clearly defines your goals and set achievable and stretch objectives and ensure it is timely.
Second is to ensure you sspend time or preparations and focus on the task at hand

These staps i feel give simple ways to creating a marketing plan and at the same time make it possible for all sizes of companies. 

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Calvin Henton's comment, September 26, 2013 9:17 PM
Social media is an interesting topic and with the three process of social media marketing would help evaluate your plans in order to improve your marketing plans. No social media marketing plan is perfect but there is always room for improvement and using the three process would enhance your marketing plans and be effective.
Ahmed Salman's comment, September 26, 2013 9:42 PM
I agree with your insight shay. i agree that Creating a effective marketing plan can be a very hard task at times and is crucial in order of how well your business can do.
Reece Gorinski's curator insight, March 24, 2014 6:58 PM

A social marketing plan can be a very hard task from some people. It is important to follow the steps with your brand and have a structured process. It is important that you plan well and have objectives on how you are going to achieve that goal. If you follow these processes then this can help create an error free plan.

Rescooped by Shay Narsey from Brands and brand management: the importance of branding
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Branding Strategy Insider | Strong Brands And Corporate Growth

Branding Strategy Insider | Strong Brands And Corporate Growth | Brands and Brand Management | Scoop.it
In what ways does developing a strong brand increase a company’s growth potential?

Via Maybelle O'Connell
Shay Narsey's insight:

i really enjoyed this article as it outlines the bigger picture of a brands. That a brand is much more than the product or the logo. its more so the whole image of how a brand is the organisations face to the world. so a brand is a greater image and includes more things like the emotional attachment the brand has to others and things like when they think of that product category they think of your product and brand that is whats called good branding.


it also mentions the fact that branding is important as for a brand to be well known they must be easily recognisable such as the apple logo

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Yangyu Wang's comment, August 22, 2013 2:42 PM
Logo is just one of an essential element for a brand. But a strong brand always has its own unique logo. A brand is much more than a simple logo. It more likes a culture, a story with characters and personalities. A strong brand has its own taste, sound and smell.
Ying Wang's curator insight, September 1, 2014 12:15 AM

I am agree with it is relevant to Brand Equity. Strong Brands can help a business develop product or service faster and with discipline. It will be easier to attract the right kind of partner or investor. Strong brand can be handy in many areas just like Samsung.

Frédéric Pressac's curator insight, March 10, 2015 6:57 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com