Brand Reputation Management: Your Seven-Point Game Plan | Brands and Brand Management |

Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....

So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:

- Search engine dominance

- Brand monitoring

- Social media PR

- Reviews and recommendations

- Customer service and culture

- Negative-PR management- Brand advocacy...

Via Jeff Domansky