Creating an effective communication mix
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What Is the Marketing Communications Mix?

What Is the Marketing Communications Mix? | Creating an effective communication mix | Scoop.it
The marketing communications mix is the strategies used to advertise a business or a product line. It focuses on four main...
James Marbeck's insight:

This article describes a view of what the marketing communication mix is. I agree with the articles statement that the mix is a combination of strategies used in varied ways to promote a brand or product. It states the five crucial elements; personal selling, general advertising, direct marketing efforts and public relations which are used in different levels when catered to a brand or product

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Lucy Lim's comment, September 26, 2013 8:03 PM
I agree with you Sean. An effective marketing mix helps the company understand the consumers and adjust to their needs and wants. Also the marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. Also known as the 4 P's of marketing, the mix includes an assessment of the roles company’s product, place or distribution, price and promotion play in their overall approach to marketing.
Sisyliana Halim's comment, September 26, 2013 9:54 PM
I agree with you Sean, each point of a marketing mix is important as it allows the company to see the bigger picture or the full potential of the strategy. I think its more important than ever that consumers are targeted with personalized marketing mix as media is heavily influencing people on what they buy and what not to its important to be different and show the uniqueness of the company/brand. However it is important for companies and brands to understand that the way they promote/advertise involves and engages the consumers to act.
Thapthim (Thim) Phithak's comment, September 26, 2013 10:27 PM
Hi Sean, I agree! the key components in the Marketing communication mix are important in their own way. The communications mixs are used to alert consumers to the benefits and availability of products. The mixs illustrate that there are different ways to promote and advertise their products therefore its important for companies and brands to understand the way to promote and advertise and engage their consumers to act.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Creating an effective communication mix | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
James Marbeck's insight:

This article provides an interesting insight into the importance of a well planned Mix. I agree with the order in which the marketing communication mix should be established in order to generate a broad consumer base. By first deciding on a core target audience then on the communication channels that you will use, we are then able to decide on a budget estimate.

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Teagan Adams's comment, September 26, 2013 4:59 PM
James has chosen an interesting article that very clearly explains what the marketing communication mix is made up of and how crucial it is to know your target audience and how to communicate with them, so that you do not waste money on channels that do not reach them.
Manasi Ambavane's comment, September 26, 2013 5:08 PM
Yes vrinda this article give details about how to effective is marketing mix and article talks about the four communication mix target customer, communication channels, cost estimate,measuring which helps to gain the more consumers for the company. The important factors from four communication mix is cost estimate and measuring which will help to know how much companies is spend on marketing the product. The marketers should keep this in mind to improve their marketing strategies and channels of marketing.
Chelsea Tidswell's comment, September 26, 2013 5:48 PM
This is a great article you have chosen Janis. It explains in detail what the marketing mix is made up of and how important it is for a business to know how to communicate with their target audience correctly so ensure money isn't wasted on outlets that do not reach the right people.