#BrandPop
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#BrandPop
If pop culture describes culture that is for sale, then it's marketing that defines our culture.
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Conservatives, liberals & must-see TV

Conservatives, liberals & must-see TV | #BrandPop | Scoop.it

A new marketing survey, which lists favorite shows by viewer  political belief, may help political parties allocate their advertising budgets more effectively.

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For cities: Brand = mayor

For cities: Brand = mayor | #BrandPop | Scoop.it

As cities turn to civic marketing "to break through the clutter," they are thinking more and more about brand identity. And, more and more cities, it's the mayor who "is the brand".

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Charity brands offer something for the conspicuous do-gooder

Charity brands offer something for the conspicuous do-gooder | #BrandPop | Scoop.it

"Charity brands" appeal because they can offer a big brand's "strong sense of belonging and membership" without being too broad to express individuality and uniqueness."

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Tony Scott web series set standard for brand content

Tony Scott web series set standard for brand content | #BrandPop | Scoop.it

Fast Company remembersTony Scott, noting how his web series for BMW "changed the course of advertising and set a new standard for brand content." 

 

[video]

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Brand USA moves into branded entertainment

Brand USA moves into branded entertainment | #BrandPop | Scoop.it

Brand USA wants to get into the branded entertainment business. The government-run marketing agency seeks pitches for TV shows that promote the U.S. as a travel destination .

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Building brand awareness via social gifting sites

Building brand awareness via social gifting sites | #BrandPop | Scoop.it

For now, social gifting sites are seen as "more of a branding tool than a way to make money, [driving] brand awareness and social engagement"

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11 brands lost in translation

11 brands lost in translation | #BrandPop | Scoop.it

Slideshow presents eleven brand names that get lost in translation. But, in the case of the Ikea bed that translates, in Thai, to “Third Base Bed,” I have to wonder: Was that a gaff, or a stroke of branding genius? (But probably not, since you'd want a bed to promise more than third base.)

 

[slideshow]

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The deadly sins of brand storytelling

The deadly sins of brand storytelling | #BrandPop | Scoop.it

Storytelling may be the single-most important aspect of branding - - as long as you avoid these "deadly sins of brand story telling."

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Defining the "personal brand."

Defining the "personal brand." | #BrandPop | Scoop.it

How to define your brand before others do it for you, as explained by Julia Allison, Elle columnist, star of the Bravo series Miss Advised, and "speaker on all things branding."

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Understanding marketing's dominance by unravelling its co-dependencies

Understanding marketing's dominance by unravelling its co-dependencies | #BrandPop | Scoop.it

To really understand its dominance as a cultural force, try unravelling marketing’s complex co-dependencies.

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Bending other disciplines to marketing’s ends

Bending other disciplines to marketing’s ends | #BrandPop | Scoop.it

Marketing has become a dominant force in the culture partly because of the way it bends so many areas of study—either by appropriating or by operationalizing them—to its owns ends.

 

 

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GlobalPost | Salon

GlobalPost | Salon | #BrandPop | Scoop.it

Strict enforcement by the Olympic brand police has caused a lot of resentment throughout London, as well as calls by civil rights activist for more “common sense” and “proportionality.” At least with all this coverage, the brand police aren't exactly secret police.

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Have the Olympic rings been whored so much they've become valueless?

Have the Olympic rings been whored so much they've become valueless? | #BrandPop | Scoop.it

Even as the Olympic brand police patrol the streets of London, on the lookout for trademark infringement, Charlie Brooker wonders if "the official Olympic iconography has become just another bit of background visual noise, [something] your brain filters out before your mind even notices in the first place."

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Branding v. local "cultural, social & religious integrity"?

Branding v. local "cultural, social & religious integrity"? | #BrandPop | Scoop.it

Ad exec recounts the challenge of attempting to apply cutting-edge, Western branding tactics "whilst outmaneuvering the limitations imposed by the local authorities eager to protect their cultural, social and religious integrity."

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Even "brand journalists" need to adhere to standards of journalism

Even "brand journalists" need to adhere to standards of journalism | #BrandPop | Scoop.it

Even "brand journalists" need to "distinguish their role from PR by adhering to seven basic, journalistic tenets of 'traditional' media."

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Branding shapes society

Branding shapes society | #BrandPop | Scoop.it

Not only does advertising that reflects the culture have a better chance of making an impact, it proves out Bill Bernbach's observation that, “All of us who professionally use the mass media are the shapers of society ... ."

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Advertising adapts by telling stories with "branded content"

Advertising adapts by telling stories with "branded content" | #BrandPop | Scoop.it

As advertising moves to a more nuanced way of doing business, "companies have come to embrace branded content as a way of storytelling that engages audiences versus just talking at them."

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Oreo’s killer pop culture marketing

Oreo’s killer pop culture marketing | #BrandPop | Scoop.it

Article asserts, "Oreo is at the forefront of pop culture ... because its marketing is built around the most-talked about issues and events."

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"Brand USA" part of government effort to grow US' global market share as tourist destination

"Brand USA" part of government effort to grow US' global market share as tourist destination | #BrandPop | Scoop.it

The national travel and tourism strategy to grow the U.S. economy includes branding. Known, in fact, as Brand USA, its mission is to increase the US' global market share by featuring a family of "travel brands" such the focus of this article, Tucson.

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Sustaining equity for "Brand GB" after the Olympics

Sustaining equity for "Brand GB" after the Olympics | #BrandPop | Scoop.it

Public relations leader says the Olympics' biggest winner in the "brand value" competition is Great Britain itself). Now the question for "Brand GB” is how to maintain that brand equity.

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The difference between a celebrity who endorses a brand and one who IS a brand

The difference between a celebrity who endorses a brand and one who IS a brand | #BrandPop | Scoop.it

Forbes columnist offers advice for celebrities who don't just want a gig endorsing a brand but aspire to actually becoming a brand themselves.

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What is a brand journalist, anyway?

What is a brand journalist, anyway? | #BrandPop | Scoop.it

Hint: It's not the same as an actual journalist.  But it is "breaking new ground in content marketing ... spearheading ebooks and related content in a targeted way."

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Branding Police at the Olympics

Branding Police at the Olympics | #BrandPop | Scoop.it

Amidst security concerns at the London Olympics, there's at least one area where you can expect truly hardcore enforcement. Really want to get your ass extraordinarily renditioned at the London Olympics? Mess with the brand police.

 

[audio]

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Despite social media's populism, "marketers are taking back their brands"

Despite social media's populism, "marketers are taking back their brands" | #BrandPop | Scoop.it

Marketers once feared that, thanks to social media “a brand [was] what consumers tell each other it is.” But now, says Forbes guest blogger Patrick Sayler, marketers are using social infrastructure to take back their brands and influence their customers like never before.

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Marketing’s plot to dominate the world

Marketing’s plot to dominate the world | #BrandPop | Scoop.it

Even without an international cabal, concerted conspiracy or evil intent, marketing is becoming a potent force in just about everything.

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