#BrandPolitics
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Rescooped by Paul Samuel Schuster from BrandRites
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Ann Romney, Christie emphasize Republican brand over Brand Mitt

Ann Romney, Christie emphasize Republican brand over Brand Mitt | #BrandPolitics | Scoop.it

Jonah Goldberg writes that Ann Romney's and Chris Christie's convention speeches seemed more about "bolstering the Republican brand than the Mitt brand." That may be a good thing since their target audiences may "need to be seduced into feeling okay to vote Republican before they can be convinced to vote for Romney."

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Political conventions are four-day infomercials

Political conventions are four-day infomercials | #BrandPolitics | Scoop.it

Political conventions function as informericals, as evidenced, says AdAge, by the current focus on the Republican National Convention as Mitt Romney's last, best chance to "get his brand out to the American people."

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Christie speech key to rebrand of GOP, Romney

Christie speech key to rebrand of GOP, Romney | #BrandPolitics | Scoop.it

Most successful presidential candidates are able to meld their brand and their party's meld. Fox News says Mitt Romney has yet to do that.

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Where Obama's & Romney's branding falls short

Where Obama's & Romney's branding falls short | #BrandPolitics | Scoop.it

"Lifelong brander" J.D. Harrison explains in the Washington Post why and where both Obama’s and Romney's branding strategies fall short.

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Rescooped by Paul Samuel Schuster from BrandRites
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Targeting audiences to modulate message

Targeting audiences to modulate message | #BrandPolitics | Scoop.it

Managing director of Campaign Grid is astonishingly candid about how his firm targets audiences for political advertising. This pinpoint accuracy lets candidates modulate their message so they may present a more moderate stance on controversial positions for independent voters while presenting an unvarnished version to the base.

 

[audio]

 

For counterpoint: http://www.onthemedia.org/2012/aug/24/politicians-cant-talk-more-one-audience-same-time-anymore/ ;

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Rescooped by Paul Samuel Schuster from BrandRites
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Branding overview: Obama v. Romney

Branding overview: Obama v. Romney | #BrandPolitics | Scoop.it

A designer discusses and compares Brand Obama and Brand Romney. 

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Rescooped by Paul Samuel Schuster from BrandRites
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Branding rules apply, even (especially?) on the campaign trail

Branding rules apply, even (especially?) on the campaign trail | #BrandPolitics | Scoop.it

Was Romney's pick of Ryan as running mate an effort "to reframe the conversation around his own brand and change the impressions [of] the media and voters"?

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Rescooped by Paul Samuel Schuster from BrandRites
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ABC report focuses on the "GOP brand"

ABC report focuses on the "GOP brand" | #BrandPolitics | Scoop.it

ABC News report looks at upcoming election and the Republican convention within the context of the "GOP brand."

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More to election than Brand Obama v. Brand Romney?

More to election than Brand Obama v. Brand Romney? | #BrandPolitics | Scoop.it

Is decision 2012 more than just achoice between "Brand Obama" and "Brand Romney"? Or is no different than "choosing between Pepsi and Coke—Nike and Adidas"?

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Facebook "like" history correlates to political preference

Facebook "like" history correlates to political preference | #BrandPolitics | Scoop.it

Microstrategy's Wisdom application aggregates the "like" history of 14 million Facebook users to correlate poltical preference to choice of beer, favorite music and more.

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To improve political marketing, improve the message AND the medium

To improve political marketing, improve the message AND the medium | #BrandPolitics | Scoop.it

Novell CMO says "Democrats and Republicans alike could learn a thing or two from business marketing professionals" to make improvements to the medium, the message and, by doing so, the political process.

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Republican brand v. conservative brand

Republican brand v. conservative brand | #BrandPolitics | Scoop.it

“Morning Joe” Scarborough makes a distinction between the Republican brand, which has "been really hurt over the past five, ten years," and the conservative brand, which is "still pretty darn good."

 

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Election 2012, through brand-colored glasses

Election 2012, through brand-colored glasses | #BrandPolitics | Scoop.it

AdWeek sums up election 2012: "Romney can't get his brand off the ground [and] Obama is faced with having to redefine his."

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Why GOP branding isn't working

Why GOP branding isn't working | #BrandPolitics | Scoop.it

"There isn't just one Republican national convention that started on Tuesday," says CNN, "there are four." And that both illustrates and explains the problem with the GOP's brand.

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What branders can learn from Christie’s political timing

What branders can learn from Christie’s political timing | #BrandPolitics | Scoop.it

New Jersey Gov. Chris Christie's keynote speech at the Republican National Convention "will undoubtedly have an immediate impact on the governor’s brand, and its timing already offers an important lesson for business owners."

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Does the GOP have a branding problem?

Does the GOP have a branding problem? | #BrandPolitics | Scoop.it

Talking about a branding problem usually centers on one of two things: Logo or perception. As for the logo, says B2C contributor Olivier Blanchard, "There’s no need to change it ... no problem with the color palette, with the trade dress or  .... the aesthetics of the brand." The problem with the brand, he says, stem from the fact that "the GOP’s identity is no longer clear."

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No more targeting political messages

No more targeting political messages | #BrandPolitics | Scoop.it

Although he doesn't put it in branding terms, On The Media's Bob Garfield says that, even if you can do it with stunning accuracy, it is "the end of politicians tailoring their messages based on audience."  

[audio]

 

To hear someone who didn't get that memo: http://www.gabradio.com/shows/digital-politics/item/3143-branding-a-political-campaign ;

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Brand, politics and the "polarization of choice"

Blogger asks, "How much of politics is about branding?" Which begs another question: Whether the effort to present a clear and authentic brand leads to the "ploarization of choice."

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Politics via lens of social media, branding

Politics via lens of social media, branding | #BrandPolitics | Scoop.it

What's hotter on Twitter? The iPhone, McDonald's or 'Brand Obama'? New project, "The Crowdwire" analyzes data to gauge the effectiveness of the political campaigns in social media. 

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For Romney, Ryan is a rebranding "masterstroke"

For Romney, Ryan is a rebranding "masterstroke" | #BrandPolitics | Scoop.it

Mitt Romney's "greatest branding liability," says Dorie Clark, "is his perceived lack of authenticity." That makes "his selection of Paul Ryan as his vice presidential running mate is, from a branding perspective, a masterstroke."

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Company brand takes cue from politics

Company brand takes cue from politics | #BrandPolitics | Scoop.it

HuffPost blogger tells how his company borrowed branding tactics from political marketing.

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A history of political branding

A history of political branding | #BrandPolitics | Scoop.it

Designer and blogger recounts and reflects on the history of political branding.

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How Paul Ryan uses branding strategies in his speeches

How Paul Ryan uses branding strategies in his speeches | #BrandPolitics | Scoop.it

Paul Ryan--as well as Romney, Obama and most other politicians--emulate commercial branding strategies in their political rhetoric.

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To fix the political process: More branding, less messaging?

To fix the political process: More branding, less messaging? | #BrandPolitics | Scoop.it

Is the reason we've lost trust in our leaders and soured on the political process because of the emphasis on messaging instead of brand building? Blogger Dan Reed thinks so.

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Political marketing hurts democracy

Political marketing hurts democracy | #BrandPolitics | Scoop.it

Communications expert and Washington Post blogger maintains, "Political advertising is the only form of marketing that consistently devalues its category."

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