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Why Google+ Is Key to Your Semantic Web Marketing

Why Google+ Is Key to Your Semantic Web Marketing | brandjournalism | Scoop.it
The semantic web and semantic search are a real paradigm shift. If you’re not adjusting your mindset as a marketer or as a business owner to meet it, five years from now you will no longer be in business.
Andy Bull's insight:
It does seem Google+ is now an essential platform for journalists to be on
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built its reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Google takes AMP beyond basic posts with its new story format

Google takes AMP beyond basic posts with its new story format | brandjournalism | Scoop.it
For the most part, Google's Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant..
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Want your newsroom to transform faster? Bring some college students in for a week.

Want your newsroom to transform faster? Bring some college students in for a week. | brandjournalism | Scoop.it
For the final week of their winter break, five students from the University of Missouri’s School of Journalism spent one week at rural ne
Andy Bull's insight:
How to boost innovation at local newspapers
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Twitter Is Sending More Clicks To Publishers As Facebook Sends Less, New Data Show

Twitter Is Sending More Clicks To Publishers As Facebook Sends Less, New Data Show | brandjournalism | Scoop.it
Facebook is now sending just 2.5 visitors to publishers’ sites per post for every one visitor Twitter sends. Twitter is becoming a more valuable tool for the news business as Facebook overhauls its feed.
Andy Bull's insight:
Twitter is sending more clicks to publishers, Facebook fewer
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Dear news publishers: how to sift signals from noise about Facebook - George Brock

Dear news publishers: how to sift signals from noise about Facebook - George Brock | brandjournalism | Scoop.it
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Mark Zuckerberg Now Says He’s Letting News Back into the Facebook News Feed — but with a Catch

Just a week after blowing publishers’ minds by letting them know Facebook was de-emphasizing their content and reminding them who is really in charge, Mark Zuckerberg has change his mind again…or…
Andy Bull's insight:
Users will be asked which news sources they trust
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How small publishers can adapt to Facebook’s News Feed update

Facebook announced on January 11 that it’s rolling out changes to the News Feed over the coming weeks to deprioritize posts from publishers, organizations, and businesses in favor of those from…
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Twitter Magic: Hacks for the Power User in You – Marketing and Entrepreneurship – Medium

Twitter is a powerful tool in any company’s or professional’s arsenal. The platform can help you rocket to success and stand out like the majestic unicorn you know yourself to be. But, you’ll only…
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Facebook overhauling News Feed is actually good for social media managers

Will changes to Facebook’s News Feed sound the death knell for the social media manager? Nope. In fact, it could help us if we play our cards right. Here’s how.
Andy Bull's insight:
Another view on Facebook’s feed changes
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Best of 2017: Our Top Social Media Posts, Most Shared Blog Posts, and Key Takeaways

Best of 2017: Our Top Social Media Posts, Most Shared Blog Posts, and Key Takeaways | brandjournalism | Scoop.it
Find out what worked for us on social media in 2017 and what we've learned about each social media platform.
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Andy Bull's curator insight, January 11, 2:57 AM
What works best for Buffer
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Driverless Hotel Rooms: The End of Uber, Airbnb and Human Landlords

You look up at a lego-like modular skyscraper reaching high above the moonlit clouds. Your room docks with an electric skate and is elevated thirty stories up before slotting into a window-facing…
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Interesting...!
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The week in local news: Here’s an NHS crisis — and the baby named after a newspaper

Every week, millions of people rely on their local newspapers and websites to keep them informed of what is happening in their area. When seen together, they can paint a picture of life in the UK in…
Andy Bull's insight:
Why we need the local press
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What the Most Shared Content on Facebook Can Teach You About Engagement

When publishers post content on Facebook, the goal is to grab as much positive attention as possible while engaging with your audience. But figuring out how to do that isn’t always easy. Luckily…
Andy Bull's insight:
Good news gets more engagement on Facebook
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SpareMin Headliner turns podcast clips into shareable videos

SpareMin Headliner turns podcast clips into shareable videos | brandjournalism | Scoop.it
One of the great things about podcasts is the opportunity to discuss things in-depth, without having to squeeze it all down into a 30- or 60-second sound..
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After the fog of multiple announcements, Facebook has done little more than highlight journalism’s…

Oh no, another blog about ‘what Facebook’s latest change means for journalism.’ Hopefully, though I’m offering something new in what follows. That, hopefully, is because I have the benefit of writing…
Andy Bull's insight:
What publishers need to do in the light of Facebook’s confused position on delivering journalism
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Want your newsroom to transform faster? Bring some college students in for a week.

Want your newsroom to transform faster? Bring some college students in for a week. | brandjournalism | Scoop.it
For the final week of their winter break, five students from the University of Missouri’s School of Journalism spent one week at rural ne
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Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be

Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be | brandjournalism | Scoop.it
After a month of Apple's Podcast Analytics tools being available to creators, the numbers are in—and they're good news for the medium.
Andy Bull's insight:
Good news for podcasters...
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Media Metrics Roundup for January 17, 2018 - MediaShift

Media Metrics Roundup for January 17, 2018 - MediaShift | brandjournalism | Scoop.it
Making Sense of Facebook's Changes Jason Alcorn / MediaShift You know by now that Facebook is overhauling the News Feed to focus on friends and family.
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This tool makes editing podcasts just as easy as editing text

This tool makes editing podcasts just as easy as editing text | brandjournalism | Scoop.it
If you can edit text, you can make a podcast with this easy-to-use tool.
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Tips Only Facebook Power Users Would Truly Appreciate

Facebook is a powerhouse in the social media space, representing a true unicorn, even if it wasn’t the first kid on the block. What started out as a place for college kids to connect quickly morphed…
Andy Bull's insight:
A really useful guide...
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Facebook is done with quality journalism. Deal with it.

For Facebook, journalism has been a pain in the neck from day one. Now, bogged down with the insoluble problems of fake news and bad PR, it’s clear that Facebook will gradually pull the plug on news…
Andy Bull's insight:
Facebook’s solution to fake news? No news
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Facebook’s newsfeed changes: a disaster or an opportunity for news publishers?

Social media and digital executives in newsrooms already have a tough job connecting their content to consumers via social media, but Facebook’s proposed changes in the algorithms of its ‘newsfeed…
Andy Bull's insight:
The problem is, if people are only on Facebook, Facebook is the only place you can reach them
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4 Hacks to Bring Your Facebook Organic Reach Back to Life – Marketing and Entrepreneurship – Medium

Facebook plays a vital role in the success of most businesses. It serves as a way to connect with customers, share information about business activities, and reach out to potential clients. But…
Andy Bull's insight:
Useful tips for publishers on countering Facebook’s algorithm change
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How to prepare for the removal of publisher posts from Facebook’s news feed

In the coming year, Facebook will likely split the news feed. Non-promoted posts from Facebook pages will be placed in a secondary feed. When the company tested the format in Slovakia in 2017…
Andy Bull's insight:
How publishers can use Groups For Pages to increase their reach and engagement on Facebook, plus other tips
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These 14 Places Will Let You Learn Photoshop for Free

Adobe Photoshop is considered the gold standard in photo editing software. In fact, it can be hard to picture (see what I did there) a world without the amazing images created with this software. In…
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2018 essential update for Multimedia Journalism: A Practical Guide | Andy Bull

2018 essential update for Multimedia Journalism: A Practical Guide | Andy Bull | brandjournalism | Scoop.it
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Andy Bull's curator insight, January 9, 5:37 AM
In the two years since Multimedia Journalism: A Practical Guide was published, some of the most useful applications for reporters have changed. 
Storify is folding. 
AudioBook has ended its free version. 
And Twitter has doubled the maximum length of tweets. 
So here, for students using Multimedia Journalism (MMJ), is a January 2018 update on the areas affected.