African Creatives & Branding Africa
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African Creatives & Branding Africa
Experiencing an economical upturn, the African continent have been unveiling a very dynamic creative scene, pushing local and authentic ideas globally through social media. These emerging Creatives consist of fashion designers, artists, architects, musicians, entrepreneurs, photographers and painters, who are promoting a dynamic and beautiful image of Africa. They are the ambassadors of a vibrant and modern Africa.
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L’Ethiopie va construire « le vrai Wakanda », une cité technologique de 3 milliards $, en partenariat avec Hub City Live

L’Ethiopie va construire « le vrai Wakanda », une cité technologique de 3 milliards $, en partenariat avec Hub City Live | African Creatives & Branding Africa | Scoop.it
Le gouvernement éthiopien, en partenariat avec Hub City Live, a décidé de construire une cité technologique baptisée « le vrai Wakanda »
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La créativité africaine dopée par l’intelligence artificielle

La créativité africaine dopée par l’intelligence artificielle | African Creatives & Branding Africa | Scoop.it
A travers cinq reportages et deux interviews, « Le Monde Afrique » décrypte les enjeux et les usages de l’IA sur le continent, berceau de nombreuses innovations.
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The Big Problem With Calling African Fashion 'Tribal'

You don't need to be a veteran style editor or a high-profile blogger to recognize the huge influence African culture has on the fashion industry. From the runways of Junya Watanabe to the racks of H&M, designers and brands have reinterpreted the Ankara prints traditionally worn by African men and women for centuries into ready-to-wear pieces now considered "trendy." 


While Rwandan designer Matthew Rugamba doesn't believe African textiles should be limited to African designers and brands, it does irritate him, he said, when designers draw inspiration from different African cultures, using African textiles and then employing phrases like "tribal" to describe them. "Some of the patterns and colors have great significance in different African cultures, so it is condescending to reduce some of these designs to a single phrase," he told HuffPost.


His objective: "Capture that African style and elegance that you could spot from a mile away." 


The 25-year-old launched House of Tayo, a bespoke label specializing in unisex neck ties, bow ties and snoods that are made in Rugamba's native country of Rwanda. The label fuses the bold and vibrant African prints of the past with modern tailoring for a sophisticated yet edgy aesthetic. 



"Dispelling myths and sharing anecdotes of life growing up in various parts of Africa has been an equally enlightening experience for me and for those I share my stories with," said Rugamba. "As a result, my appreciation for my culture and history became something that I became particularly keen on sharing. One of the most powerful ways I thought I could do this was through clothing. Design is my tool for telling stories about my home."


Wearing bow ties has been a part of Rugamba's impeccable style since he was a child. At 3 years old, the designer was appointed page boy/ringbearer in an aunt's wedding. "It was a civil wedding so it was very unusual to have a page boy. Ever since then, I wore bow ties for all big occasions," he said. His father taught him how to tie one at the tender age of 4.



Rugamba points out there has always been an element of class associated with bow ties. One of the main reasons he started House of Tayo was "to show a side of Africa that many people around the world don't see -- a stylish, dignified and vibrant Africa." He also realized that many of his friends and acquaintances, who were also proud of their African heritage, believed that the clothes available on the market were either "too conspicuous, very out of style or poor quality."


"I thought that the bow tie would be a great accessory to show individuality, heritage and personal style in a bold yet elegant manner," he said.



With no previous experience in fashion or design, Rugamba started his business using savings from a summer job he held before his junior year of college. "I was halfway through my undergraduate degree in international relations," he said. "I didn't want to go around raising large sums of capital without a better understanding of the industry I was getting into." 


Rugamba gets inspiration for his designs from all over the place -- markets, blogs, issues of GQ magazine and gallery art -- but he revealed that his primary source is history and culture. "When I started the brand, I had an obsession with the style of the Pan African movement of the late 1950s and 1960s," he said. "It was the perfect blend of classic Western style and African traditional clothing at a time when leaders were trying to stimulate a feeling of nationalism and appreciation for Africa, much like I would like House of Tayo to do."


The accessories line is made by a group of local artisans and tailors. 


"Working with local Rwandan artisans keeps the brand authentic," he added. "I realized early on that it would be challenging to produce locally but I felt that it was important for us to keep as much of the process as local as we could." 



This collaboration has also created a support system, which Rugamba admits keeps him sane and motivated, especially during the more difficult times. "Being an entrepreneur is not easy at all. You have to wear so many hats, especially in the early days. It takes a lot out of you physically, emotionally, and mentally," he said. Through casual conversations with the women in the cooperative, the designer is constantly reminded of the importance of keeping jobs on the continent.


"They tell me how proud they are to be able to support their families," said Rugamba.


The creative and nurturing exchange also helps them come up with ways to make their pieces truly stand out. He explains, "Sometimes the challenges involved with manufacturing here in Rwanda have pushed us to create even more unique pieces. For instance, I couldn’t find any clasps and sliders to be able to make our bow ties adjustable, so I had to come up with an alternative solution. Cows play a big part in Rwandan culture; I thought it would be interesting if I could incorporate something like that in our new line of bow ties. I came across a cooperative that specializes in cow horn and we ended up developing the clasps and sliders out of cow horn."



Rugamba recently caught the attention of The Africa Channel and Illume Creative Studio, leading to the creation of his own web series. "We wanted to give a glimpse into our journey as we try to build a fashion brand in a country that did not really have a fashion industry," he said. "Most importantly, we wanted the series to give a glimpse into a new, dynamic and inspired Africa."


With House of Tayo in the spotlight, Rugamba joins a list of designers he believes will gradually change common misconceptions that all African fashion is simply "elaborate traditional costume or tacky pieces found in gift shops."


Consider us sold. 


House of Tayo's men's line is sold exclusively in Kigali, Rwanda; shop an exclusive line of boy's bow ties at Indego Africa. For more info on the label, be sure to follow Matthew Rugamba on Instagram and Twitter.


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












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TOP 10 RICHEST SOUTH AFRICAN CELEBRITIES 2018

TOP 10 RICHEST SOUTH AFRICAN CELEBRITIES 2018 | African Creatives & Branding Africa | Scoop.it
 TOP 10 RICHEST SOUTH AFRICAN CELEBRITIES 2018. South Africa is a country, located on the Continent called Africa. The country makes use of technology to add value to its economy. When it comes to academics also, they are among the best in the world. However, it seems that the government of the country

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Entrepreneur Creates Ethical Luxury Loungewear--And Jobs--In Africa

Entrepreneur Creates Ethical Luxury Loungewear--And Jobs--In Africa | African Creatives & Branding Africa | Scoop.it
Social enterprise startup Walls of Benin aims to produce a line of high-end loungewear, while creating jobs in Kenya and Mozambique.
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‘Creative Industries Can Drive Economic Growth, Job Creation’ – Report | Entrepreneur

South African Cultural Observatory (SACO) Chief Research Strategist Prof Jen Snowball’s recent paper with Serge Hasidi on cultural employment in South Africa explores the role of the Cultural and Creative Industries (CCIs) in facilitating job creation and economic growth in South Africa.
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KEYS INFO : 

‪Globally, a recent CCI mapping study by @EYnews found that 29.5 million people are employed in the Cultural Creative Industries worldwide, accounting for 1% of the world‘s active labour force and 3% of global GDP. #creativebusiness #creativeindustries

Cultural and creative industries account for 2,93 % of employment in South Africa. This equates to 443 778 jobs, slightly more mining, which makes up 2.83% of employment in the country‬ 
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Is Africa the Next Big Thrifting Destination? These Kenyan Siblings Think So

Is Africa the Next Big Thrifting Destination? These Kenyan Siblings Think So | African Creatives & Branding Africa | Scoop.it
The Kenyan sister-brother duo behind street style blog 2ManySiblings gives an insider view of vintage shopping in Africa.
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Apple se tourne vers la mode pour redonner du peps à sa marque

Apple se tourne vers la mode pour redonner du peps à sa marque | African Creatives & Branding Africa | Scoop.it
Actualité mode : En recrutant chez Burberry et Yves Saint-Laurent, Apple poursuit sa stratégie consistant à miser énormément sur son image de marque et le design exclusif de ses produits pour les vendre.
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Que ne faut il pas faire pour essayer de remplacer Le marketer Le plus talentueux au monde : R.I.P Steve Jobs

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Why Storytelling Is The Future of Marketing


Via Robin Good
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Tell me Story, i Will remember... Less talk, more actions, more stories.

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Susan Velez's curator insight, October 5, 2013 12:50 PM

Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories.

Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

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The Woman Who Makes Suno’s Patterned Luxury Happen

The Woman Who Makes Suno’s Patterned Luxury Happen | African Creatives & Branding Africa | Scoop.it
It's Nadiyah Bradshaw-Spencer's job to keep ethics alive in Africa, India, and Peru.
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Yes ! Brava ! 

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Redefining status symbols

Redefining status symbols | African Creatives & Branding Africa | Scoop.it
At the moment, we accord high status to people who are high consumers of energy, goods and services, when in fact we should be inverting this and giving this...
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We should worry & care for the right things. Those things that have value only in the lonrunning and which can be called sustainable.

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Home | Nueluxe

Home | Nueluxe | African Creatives & Branding Africa | Scoop.it
Nueluxe.com showcases the truly aspirational; We search the globe and select the most progressive brands, innovative products and life-enriching exper
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more & more to come.

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7 sustainable luxury brands making eco-friendly fashion : More sustainable brands

7 sustainable luxury brands making eco-friendly fashion : More sustainable brands | African Creatives & Branding Africa | Scoop.it
A new wave of eco-ethical designers are blending high style with sustainability making green fashion utterly desirable.
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Can sustainable be timeless ? If fashion is just a trend

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Selling Sparkle to Africa’s Super Rich | Global Currents | BoF

As Africa’s two largest economies make a comeback, brands and retailers see growing opportunity for fine jewellery sales on the continent.
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Rwanda : les États-Unis suspendent les avantages accordés aux exportations textiles –

Rwanda : les États-Unis suspendent les avantages accordés aux exportations textiles – | African Creatives & Branding Africa | Scoop.it
Donald Trump a décidé de revenir sur l'exonération de droits de douanes accordés au textile rwandais dans le cadre de l'Agoa. Il s'agit d'une mesure de rétorsion à la décision du pays d'augmenter les droits de douanes sur les importations de fripes de plus de 1 000 %.
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[EN] 3 #Éthiopie'ns dans ce Top10 des fabricants de chaussures Made in Africa #Ethiopie2025 BrightonKinemo 25/01/16

[EN] 3 #Éthiopie'ns dans ce Top10 des fabricants de chaussures Made in Africa #Ethiopie2025 BrightonKinemo 25/01/16 | African Creatives & Branding Africa | Scoop.it
Everybody needs shoes. We don’t just buy them to protect our feet; shoes are a popular way to express our style and fashion sense.


With a population of over one billion people, Africa remains a virgin market for the footwear industry. It’s not just the size of Africa’s market that’s attractive to the footwear industry. Africa is also richly endowed with the raw materials, impressive talent and affordable labour that gives it the edge to build a multi-billion dollar footwear industry.

African countries like Ethiopia, Ghana, Kenya and Nigeria (just to mention a few) are leading the footwear revolution on the continent. Ethiopia, for example, is already home to more than 30 tanneries and several manufacturers that produce shoes and other leather goods for both the local and export markets.

In 2013 alone, Ethiopia earned over $30 million from shoe exports, which ranks it ninth in the global leather goods industry. And this is only the beginning. As more countries join in, the value of Africa’s footwear industry could grow to $1 billion in the next decade.

In this article, you’ll see how 10 “Made-in-Africa” footwear brands are taking the continent by storm. You’ll also see the amazing African entrepreneurs who are applying their talents, creativity and hardwork to make these brands successful around the world.

Let’s meet the top 10 Made-in-Africa footwear brands…


1. Sole Rebels (Ethiopia)

1.1 African footwear industry 2
Photo credit: solerebels.com

SoleRebels is arguably the most popular and fastest-growing African footwear brand in the world! It’s no surprise we featured it in our recent book; “101 Ways To Make Money in Africa.” It sells its ‘eco-friendly’ brand of footwear in more than 50 countries; including the USA, Canada, Japan and Switzerland.

Bethlehem Alemu started SoleRebels in 2004 with less than $10,000 in capital she raised from family members. She came up with her business idea after she noticed most of the artisans in her community, who made beautiful footwear, remained jobless and poor.

Today, Solerebels has more than 100 employees and nearly 200 local raw material suppliers, and has opened several standalone retail outlets in North America, Europe and Asia.

Despite its very humble beginnings, SoleRebels now makes up to $1 million in sales every year, and according to Bethlehem’s projections and expansion plans, the company could be making up to $10 million in sales by 2016.

SoleRebels’ footwear are unique because they are 100 percent made by hand using locally-sourced and recycled materials like old car tyres and hand-loomed organic fabrics. A few years ago, SoleRebels became the first footwear company in the world to be certified by the World Fair Trade Organisation.

Bethlehem was selected as the Young Global Leader of the Year 2011 at the World Economic Forum in Davos, Switzerland, and was a winner at the Africa Awards for Entrepreneurship in the same year. Bethlehem and her inspiring success story with SoleRebels have been featured severally on Forbes, the BBC and CNN.
2. Della (Ghana)

1.1 African footwear industry 3
Photo credit: dellala.com

1.1 African footwear industry 3aThough based in Los Angeles, USA, Della is a fashion line that features clothing items and accessories that are handcrafted by a community of over 50 women employees in Ghana. It brands itself as ‘a socially responsible fashion line that provides jobs, education and skills training in the community it works.’

Della’s footwear features locally-made batik prints and designs created by a women cooperative in Ghana’s Volta region.

The brains behind Della are US-born Tina Tangalakis, the fashion line’s founder and creative director, and Nii Addotey, a local Ghanaian entrepreneur who co-founded the Della Foundation. Together, they have built a thriving fashion business whose products and pieces are carefully handcrafted using authentic textiles sourced in the Volta Region.

In 2014, Vans, the American apparel manufacturer teamed up with Della for a Capsule Batik shoe collection branded as “Della X Vans”. The collection features six different shoe styles for men and women with accessories offering to match.

The proceeds from the sale of products in the ‘Della X Vans’ collection will be used to support Della’s efforts in offering programs for jobs, education, and skills training in the Volta community that produces its beautiful fashion items.
3. ENZI (Kenya & Ethiopia)

1.1 African footwear industry 4
photo credit: enzifootwear.com

ENZI is a promising footwear brand from Africa that focuses on a specific niche in the global footwear market – luxury leather shoes for men.

The entrepreneurs behind ENZI are an international team of four long-time friends: Christian Ward (UK), Jawad Braye (USA), Sam Imende (Kenya) and Azariah Mengistu (Ethiopia). The idea for ENZI was conceived when Jawad was visiting Azariah in Ethiopia, where they discovered an abundant supply of premium leather and an emerging footwear industry.

ENZI uses high quality, ethically-raised and environmentally-sustainable Ethiopian leather to create footwear. The Company works with partner manufacturing companies in Ethiopia and Kenya to create stylish and “dressy-casual” shoes by using high quality materials and designs.

ENZI’s brands itself as a company that is “out to break the pessimistic view about Africa as well produce shoes of the best quality in Africa, for the world market.”

In line with its mission, ENZI creates sustainable jobs in the local Kenyan and Ethiopian communities it works with, and contributes immensely to the growth of the African continent while producing quality shoes for trendy men across the world.

ENZI’s footwear products are sold on its online store and in boutique retailers in major cities including London, Hong Kong, Paris, New York and Johannesburg.
4. Buqisi-Ruux (Kenya & Uganda)

1.1 African footwear industry 9
Photo credit: buqisi-ruux.com

1.1 African footwear industry 9aBuqisi-Ruux is an interesting new startup in Africa’s footwear industry that is certainly turning heads. The brand features 4+ inch platform heels in locally-made Ankara print designs that celebrates powerful African women and represents the diversity, vibrancy and boldness that lies within the African continent.

The footwear brand was founded three young African entrepreneurs – Nuba Elamin and her cousins, Lynn and Tetsi Bugaari.

The name Buqisi-Ruux literally means “Queen of the Village”. ‘Buqisi’ comes from an ancient Egyptian word which means ‘Queen’ and Ruux is short for ‘Rukungiri’, a village in Western Uganda, where Nuba and her cousins come from.

The Buqisi-Ruux brand is inspired by African women and the continent’s art. The brand is proud of its African roots and this is boldly reflected in its name and its recent “Kwanzaa” collection, which features African names, bright colours and loud patterns (which represent the diversity of the African continent.

Buqisi-Ruux is based in Nairobi, Kenya and has a presence in Kampala (Uganda) and Cape Town (South Africa), and also sells its beautiful pieces through its online store. The footwear label plans to expand into more countries within and outside the continent.
5. T.T. Dalk (Nigeria)

1.1 African footwear industry 5
photo credit: ttdalk.com.ng

1.1 African footwear industry 5aT.T DALK is a Nigerian-based fashion brand that is redefining the African footwear industry. It makes simple, trendy and elegant footwear for both men and women that appeal to a wide range of consumer tastes.

Temilade Osinfade is the founder and Creative Director at T.T Dalk. During his days at the university, he would draw out footwear designs on paper for local shoe craftsmen to make for him. His shoes and slippers caught the attention of other students and that’s how the T.T Dalk footwear business was born.

T.T Dalk is revolutionizing the local footwear business in Nigeria and has been featured on several international fashion shows and runways. He primarily sells his shoes on online stores and a few boutique retail outlets in Nigeria’s major cities.

In a recent press interview, he gave the following advice: “… you need to have passion for the business, it takes a lot of consis­tency and perseverance. Define your brand, and define your target market. You will not find many people who are knowledgeable about the business, so you need to educate yourself and do most of the work at the early stages. You must be very creative, and most especially you need to take risks. Get out of your comfort zone and explore the outside world!”

T.T Dalk is definitely a promising brand to watch in Africa’s fast evolving footwear landscape.
6. Swaheelies (Kenya)

1.1 African footwear industry 10
Photo credit: swaheelies.com

The Swaheelies brand of shoes is fabric footwear made with African cloth. The African prints featured in its designs are sourced from Kenya, Uganda, Tanzania, Ghana and Nigeria, while the shoes are exclusively handcrafted by local craftsmen in Nairobi.

The brain behind this brand is Chania Lackey, a young Kenyan entrepreneur who used to work as a corporate lawyer. She has combined her love for African prints with a longtime passion to design footwear that is functional and comfortable.

The Swaheelies footwear brand considers itself as a social enterprise that empowers Kenyan artisans to grow with each sale of its shoes.

Chania decided to work with artisans from the Kibera area in Nairobi after she realized that the gifted artisans had great workmanship and skills and yet lacked income to take care of their families. Kibera is one of the largest slums in the world and unemployment rates in the area are very high. The sale of each shoe also goes a long way in educating unfortunate children in Kibera.

Swaheelies are available in various collections including: Swaheelies Flip Flops, The Mila “Kikoy” Collection, The African Print “Ankara’ Collection and The African Tritik Collection.
7. HTW – Heel The World (Ghana)

1.1 African footwear industry 6
photo credit: HTWshoes.com

1.1 African footwear industry 6a

Fred Deegbe’s “Heel The World” footwear brand is another inspiring success story

Fred’s foray into shoemaking started with an interesting experience he had a few years ago. After buying an expensive pair of Pierre Cardin shoes, he wondered why Ghana’s highly talented craftsmen and shoemakers couldn’t make shoes that would compete with foreign brands.

Fred used to be a banker before he decided to enter the business of making high-end luxury shoes. Although he knew little about making shoes, or even fashion, he partnered with a friend to start “Heel The World” or “HTW”, a social business that counters perceptions of the quality and capabilities of Ghanaian craftsmanship.

Working out of his parents’ garage in Accra, Ghana, HTW assembled a team of local craftsmen and shoe makers who apply their talents and produce beautiful and high-quality shoes that can compete with international luxury brands. At the moment, HTW shoes sell between $200 to $400 for each pair.

Fred was one of the 32 Global Shapers in attendance at the World Economic Forum in Ethiopia and he’s working to teach more young Africans about entrepreneurship and leadership. Through his company, HTW, he is providing jobs for local shoemakers, and has supported other young entrepreneurs financially.
8. Haus of Hercules (Nigeria)

1.1 African footwear industry 11

Haus of Hercules (HOH) is a footwear and accessories brand based in Lagos, Nigeria. It specializes in simple yet stylish and exquisite handmade shoes.

The HOH collection includes loafers, oxfords, brogues, toms and moccasins made from luxurious fabrics such as velvet and soft suede and traditional fabrics like denim, tweed and batik-patterned fabrics.

The brain behind Haus of Hercules is Christopher Jeje, a young Nigerian designer and entrepreneur. He started this impressive footwear business in 2010 with just over $30 in startup capital. Since then, HOH has showcased on fashion runways in Lagos, Accra and London.
9. Passport ADV (Ethiopia)

1.1 African footwear industry 7
photo credit: passportadv.com

1.1 African footwear industry 7aPassport Articles de Voyage (Passport ADV) is a fast-growing footwear brand conceived and founded by Ethiopian-born designer and entrepreneur, Mikhayel “MikJagga” Tesfaye in 2009.

Originally, Passport ADV’s shoes were produced in Asia. But after discovering the premium grade of leather and suede that were produced in Ethiopia, the company made a conscious shift in 2012 to fulfill a longtime dream to develop products in Ethiopia, Tesfaye’s native home country.

After countless hours of research, extensive phone calls to different manufacturers around the African continent and several production trips spanning 18 months, the first lot of PassportADV footwear adorned with the “Made In Ethiopia”, label arrived in the USA.

Tesfaye spent the early part of his career learning the craft of design and working for large New York City-based fashion labels like Phat Farm, Eckō Unltd and Rocawear.

Passport ADV’s footwear are predominantly sneakers. The sneakers are distinguished by Tesfaye’s bold use of fish skin, sheepskin and even handwoven textile into his footwear.

The company sells its sneakers in its online store and at its flagship boutique store in Los Angeles, USA. Sneaker prices range from $160 to $325.
10. Hesey Designs (Nigeria)

1.1 African footwear industry 8
photo credit: heseydesigns.com

Hesey Designs is an African-inspired fashion label that makes beautiful handcrafted shoes, apparel and fashion accessories (bags, purses etc.).

The brain behind this fashion label is Odiete Eseoghene, the 25-year-old Nigerian-born fashion entrepreneur, who only graduated from university less than two years ago.

Since hitting the market with her creative designs, just after she graduated from university, Odiete has won several awards and hit the spotlight when she designed the sneakers worn by Sir Richard Branson, CEO of Virgin Atlantic, during the launch of Virgin Atlantic’s new uniforms and 30th Anniversary celebration in London.

The young designer started her business with less than $100 in capital, from her savings. Through sheer determination and passion, she has raised about $60,000 in extra capital to further grow her business.

Odiete’s fashion pieces are primarily sold through its website, commerce stores and a few retail and distribution outlets, and she’s looking to partner with more retail outlets.
You Too Can Start Your Own Footwear Brand…

Like I mentioned earlier, Africa’s footwear market is still virgin. With high population growth, developing economies and a booming consumer demand, there’s still a wide gap between the demand and supply of suitable footwear to satisfy the market.

Learn from the success stories of the brands and entrepreneurs in this article. You don’t even need to be an expert in shoemaking and design to become a part of this interesting industry. You could organize local craftsmen or partner with somebody with know-how.

Above all, you need raw passion, creativity, curiousity and determination to succeed in the footwear business, or in any business at all.


Via Mathias Lacroix
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Undiscovered: The Sound Value of Creative Industries: Sex, Drugs, Rock 'N' Roll

Undiscovered: The Sound Value of Creative Industries: Sex, Drugs, Rock 'N' Roll | African Creatives & Branding Africa | Scoop.it

"Creative industries bring more than a feel good factor. They bring hard cash and jobs to any country that nurtures this sector."

 

Creatives often express an antipathy towards making commercial profit and their business skills can be limited – so policy makers and investors write them off as unpredictable and difficult to control, but this is stereotyping that is inhibiting growth!
 

____________________

The separation of creative and management processes is counterproductive ...ensuring the appropriate development of them/into marketable commodities is in short supply.

____________________

 

“Creative content sectors …are more likely to have their finance applications rejected by finance providers than non CIBs with similar risk profiles” but the evidence shows that creative SMEs have greater longevity than the industry average and, over the long term, deliver better returns."

 

…Within the Creative and Cultural Industries (CCI) sector, the functions of business management and creativity converge in a way that they don’t in other industries.

The separation of creative and management processes is counterproductive and the management of creatives and creative/cultural content in ensuring the appropriate manipulation and development of them/that content into marketable commodities is in short supply.
 

So there is a perceived risk in management and marketing – which is not backed up by the reality, as these figures show:
 

The average survival rates of CCIs after 5 years compared to all business
CCIs 49.7%    All UK businesses 46.9%
 

And for high growth firms it is even more impressive
CCIs 7.5%    All UK businesses 6%



What are creative and cultural industries? >>  @elebelfiore :  http://t.co/zR41O1qv)

 

Related blog topic from Deb:


Change, Innovators, Creativity and Community, Will it Blend?    A Two Step, Two Video Dance towards Loose – Tight Change & Innovation Leadership     Co-Creation in Theory U: Leading from the Future as it Emerges

   

 


Via Deb Nystrom, REVELN, Puneet Gupta
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Deb Nystrom, REVELN's curator insight, January 19, 2013 3:03 PM

I was intrigued by the statistics and the opportunity of this piece, featuring UK research.  In these trying time, financially and culturally, you still "gotta have art."  ~ Deb

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World Service - Business Daily, Rebranding Africa

World Service - Business Daily, Rebranding Africa | African Creatives & Branding Africa | Scoop.it
African companies don’t have the same profile as western brands, even at home. How come?...
Nelly Wandji's insight:
Why should African fashion DNA be locked in #flamboyance #prints #tribal #ethnic only few African brands understand the subtlety of branding ! The others should learn. cheap fabrics + basic cuts is not equal to branding still a long way to go in developing a real signature beyond the obvious and the visible and powerful narratives

@dangote is the only listed real African (=continental) brand. African brands from DNA to products

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Nigeria’s top celebrity blogger is launching a social network and will share ad revenue with users

Nigeria’s top celebrity blogger is launching a social network and will share ad revenue with users | African Creatives & Branding Africa | Scoop.it
The name Linda Ikeji strikes fear into many a Nigerian celebrity. They're often petrified their secrets are about be revealed in the powerful one-woman gossip machine that has dominated online media in Nigeria for the last decade. Ikeji's legend has been established not just by her canny ability to uncover scurrilous news about the ric
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« Front de Mode » reçoit le soutient de François-Henri Pinault

« Front de Mode » reçoit le soutient de François-Henri Pinault | African Creatives & Branding Africa | Scoop.it
La créatrice Sakina M’Sa vient d’inaugurer une vitrine parisienne dédiée
à une mode plus responsable. Baptisée Front de Mode, celle-ci est sous le
parrainage de François-Henri Pinault, PDG du groupe Kering.

Après la fièvre de l’inauguration merc
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Sonia's curator insight, July 2, 2015 5:51 AM

Front de Mode, a new sustainable fashion shop in Paris; we keep on growing!

 

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Luxury jewellery brands fail to address ethical responsibilities - Jeweller Magazine: Jewellery News and Trends

Luxury jewellery brands fail to address ethical responsibilities - Jeweller Magazine: Jewellery News and Trends | African Creatives & Branding Africa | Scoop.it
Luxury jewellery brands are lagging behind smaller brands in the ethical sourcing of metals and gemstones, according to an independent report by non-profit organisation Fair Jewelry Action and strategic adviser, Lifeworth Consulting.
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Nigeria Solar Car Challenge - P.M. News

Nigeria Solar Car Challenge - P.M. News | African Creatives & Branding Africa | Scoop.it
Nigeria Solar Car Challenge
P.M. News
I am not just always interested in such luxury. ...
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Warmer World Will Keep Millions of People Trapped in Poverty, Says New Report - UNEP

Warmer World Will Keep Millions of People Trapped in Poverty, Says New Report - UNEP | African Creatives & Branding Africa | Scoop.it
This new report looks at the likely impacts of present day, 2°C and 4°C warming on agricultural production, water resources, coastal ecosystems and cities across Sub-Saharan Africa, South Asia and South East Asia.
Nelly Wandji's insight:

I'm not feeling like the world is warming up - but seems like it is ! 

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