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branding your business visit www.brandbizy.com
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brandbizy.com Naming your start-up business app product or service?

Here at http://www.brandbizy.com you will find the best selection of brandable business domain names to suit all budgets. Be sure to look at our brand naming...
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Branding Expert Believes in the Power of Social Media - ADOTAS

Branding Expert Believes in the Power of Social Media
ADOTAS
ADOTAS – Social media is the tool of the decade for marketers and brands.
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Brandbizy-The Brandable Domain Name Marketplace

Brandbizy-The Brandable Domain Name Marketplace | branding your business | Scoop.it
Brandbizy, the best brandable domain name marketplace. Buy catchy, brandable business, product and app domain names . Brandbizy provides domain names to suit all budgets. Brandable 5 letter domains for start-ups , products and apps.
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Igor | Branding versus Advertising

Igor | Branding versus Advertising | branding your business | Scoop.it
Igor Naming Consultants is a naming and branding agency creating powerful product and company names that propel and differentiate companies and products above the competition.

Via Two Pens
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Two Pens's curator insight, May 23, 2013 5:37 PM

On point description of the difference between advertising and branding. The Igor Smarties demonstrate their point with the Apple silhouette campaign which cleverly does both. Not many people can do 2 things at once, though.

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Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google | branding your business | Scoop.it
Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).

 

Digest...

 

We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.


Via CYDigital
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CYDigital's curator insight, June 4, 2013 12:26 PM

Dr. Yildirim is spot-on: we can all get excited about the minority opinion, be it good or bad. That's the void you risk falling into without proper metrics in place. Stay away from the most vocal and stick with the fundamentals.


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Twitter / Clievey: Naming my Pokemon trainer Semen ...

Twitter / Clievey: Naming my Pokemon trainer Semen ... | branding your business | Scoop.it
Naming my Pokemon trainer Semen and then this happens... http://t.co/QgiEOcCtHY
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looking for a great Brandable business Domain name use brandbizy.com | PRLog

looking for a great Brandable business Domain name use brandbizy.com. brandbizy.com It,s in the name! The brandable domain name marketplace specialising in brand naming services. Domain names for businesses, startups, products and more!
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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | branding your business | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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Our Services

Our Services | branding your business | Scoop.it
Brand name consulting service. Naming specialists for your business, product, app, service and more! Our services cater for all budgets for all size businesses.
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Colour trends in web design for 2013 | Web design | Creative Bloq

Colour trends in web design for 2013 | Web design | Creative Bloq | branding your business | Scoop.it

Pantone Color Institute kicked things off by naming emerald green as its official 2013 colour. Fashion, interior design, graphic design and other industries followed suit by using the basic colour wheel as inspiration for 2013 colour trends. Here I'll look at five of the biggest colour trends in web design. You don't have to follow them, but it's important to know what they are...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 3, 2013 3:37 PM

Brandon Hill picks five big colour trends for websites in 2013. Marketing, product and web designers take note.

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Enactment of one-to-many communication may induce self-focused attention that leads to diminished perspective taking: The case of Facebook

Enactment of one-to-many communication may induce self-focused attention that leads to diminished perspective taking: The case of Facebook | branding your business | Scoop.it

Social networking sites (SNSs) provide users with an efficient interface for distributing information, such as photos or wall posts, to many others simultaneously. We demonstrated experimentally that this type of indiscriminate one-to-many (i.e., monologue) communication may induce self-focused attention and thereby impair perspective taking. The present study used multiple paradigms to explore the link between engaging in online one-to-many communication and a decrease in perspective taking. Experiment 1 revealed that Facebookers who published a personal photo to the public or their friends were less likely to adopt another person’s visual perspective than were those in the control group. Experiment 2 showed that Facebookers who engaged in indiscriminate one-to-many wall posting were more likely than those in the control group to rely heavily on their own perspectives. A state of self-focus, as measured by greater Stroop interference in naming the color of self-relevant versus neutral words, mediated the detrimental effect of indiscriminate one-to-many communication on cognitive perspective taking. These findings suggest that indiscriminate one-to-many communication on SNSs may promote public self-focus, leading to self-referential processing when making social judgments. Online monologue communication may be more harmful to perspective taking than previously understood.

 

To read the rest, go to http://journal.sjdm.org/13/13114/jdm13114.html

 

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