Branding the Artist
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Branding the Artist
Curated articles for authors and artists creating their personal brand
Curated by Cheryl Savala
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Brands Need a New Way of Thinking - Adweek

Brands Need a New Way of Thinking - Adweek | Branding the Artist | Scoop.it
AdweekBrands Need a New Way of ThinkingAdweekIt's a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050.
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Storytelling to Problem Solve

Storytelling to Problem Solve | Branding the Artist | Scoop.it

Storytelling has long been a tool for user experience designers, guiding how we craft an experience. What I’m proposing is a bit different: The use of face-to-face conversation to change how we empathize with our audience. It’s a skill we all have and, properly honed, designers can leverage it to better communicate in the digital world.

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DESIGN. Lifeblood of brand and company

DESIGN. Lifeblood of brand and company | Branding the Artist | Scoop.it
What do look for at the Oscars? Movies? No – dresses, how the celebs look, … What do you think when you walk in a mall? Functional aspects of the lay-out; practicality of finding shops?

Via Kurt Frenier
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Why Brand Matters More Than Ever In the 21st Century - Forbes

Why Brand Matters More Than Ever In the 21st Century - Forbes | Branding the Artist | Scoop.it
Why Brand Matters More Than Ever In the 21st CenturyForbesI am particularly enamored with brands myself these days.
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Content Marketing Zen: 5-Step process to creating remarkable content

Content Marketing Zen: 5-Step process to creating remarkable content | Branding the Artist | Scoop.it

A simple guide to understanding how to research, positioning, defining, creating and promoting remarkable content...

 


Via Tom George, El Copy Canalla
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5 Steps For Changing Your Company from a Brand into an Experience

5 Steps For Changing Your Company from a Brand into an Experience | Branding the Artist | Scoop.it
By focusing on a comprehensive user experience, research shows brands strengthen return on investment (ROI).
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Branding Is Stupid | WordScience

Branding Is Stupid | WordScience | Branding the Artist | Scoop.it
The mistake B2B marketers make with branding is thinking you control it. If you have a brand at all, your market defines it, not you.
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What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes

Recently, I came across an article in Ad Age covering Best Buy’s most recent branding efforts.Here’s what stopped me in my tracks:“For the past 18 months, the U.S.
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Build your personal brand in tough times - DestinyMan

Build your personal brand in tough times - DestinyMan | Branding the Artist | Scoop.it
Build your personal brand in tough timesDestinyManTimes are tough for many businesses in South Africa. In periods like this, personal branding and marketing is especially important to businesspeople in client service based businesses.
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7 Branded Experience Marketing Tips for Artists and Writers | Geoff ...

Jimi Hendrix Image by jbhthescots Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based.
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The 3 C's of Effective Artist Branding

The 3 C's of Effective Artist Branding | Branding the Artist | Scoop.it
Jazz news: The 3 C's of Effective Artist Branding. Posted in “General Music Industry” column.
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Dear Gracie: Personal Branding Tips Every Social Media User Should Know

Dear Gracie: Personal Branding Tips Every Social Media User Should Know | Branding the Artist | Scoop.it
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something...
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How to Use the Internet and Social Networking to Promote Your Film Project

How to Use the Internet and Social Networking to Promote Your Film Project | Branding the Artist | Scoop.it
Here is a look at how to use film social media and web sources to promote your project, and possibly even receive film funding.

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What Bruce Springsteen Can Teach You About Building a Brand That Lasts | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

What Bruce Springsteen Can Teach You About Building a Brand That Lasts | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Branding the Artist | Scoop.it
bruce springsteen, the master marketer, knows that a brand must embrace change, while reinforcing the values and emotional bonds that tie it to its customers.
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Giving Your Brand Primal Power Through Storytelling

Giving Your Brand Primal Power Through Storytelling | Branding the Artist | Scoop.it
“Once upon a time…”Those four little words, when combined, have an amazing allure, simply because we know that they signify that something special is about to happen…a story.Humanity has used stories from the beginning to bind communities, create...
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8 Top Brands Who Utilize Successful Social Media Strategies

8 Top Brands Who Utilize Successful Social Media Strategies | Branding the Artist | Scoop.it
Social Media Social Media has always been attractive for top brands. Many marketing campaigns use them to make known their brands all over the world t... ... Branding, Personal Branding, Marketing and Social Media Tips for the Serial Entrepreneur.
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The Sherlock Holmes guide to creating buyer personas

The Sherlock Holmes guide to creating buyer personas | Branding the Artist | Scoop.it

If you are struggling getting your personas build, read this post [and the comments] - a clear guide to get you started on the right track. 

 

 


Via Monique Walhof, El Copy Canalla
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The Business Marketers Guide to Instagram [Infographic] - B2B Marketing

The Business Marketers Guide to Instagram [Infographic] - B2B Marketing | Branding the Artist | Scoop.it

Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

In this infographic we explore the budding social photo-sharing site turned marketing platform and how it can give your company an edge in generating leads and promoting your brand.


Via El Copy Canalla
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Top Five Branding Mistakes

Top Five Branding Mistakes | Branding the Artist | Scoop.it
Businesses that avoid these common branding mistakes are much more likely to survive today's competitive marketplace...
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Tips to Make Your Brand Memorable | Business 2 Community

Tips to Make Your Brand Memorable | Business 2 Community | Branding the Artist | Scoop.it
A memorable brand is the one which is unforgettable. Without positive impact on your users, your brand will never give you the expected results.
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Here's How to Appear Higher on Google Search Results [INFOGRAPHIC]

Here's How to Appear Higher on Google Search Results [INFOGRAPHIC] | Branding the Artist | Scoop.it
BrandYourself created this infographic to help you learn how to make results that are actually you appear higher up.
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The importance of developing your personal brand | Cpl.ie Blog

The importance of developing your personal brand | Cpl.ie Blog | Branding the Artist | Scoop.it
To set yourself apart from the rest of the herd you have to get to grips with the newest game in town: “personal branding”. A personal brand is a unique way of identifying who you are to an interviewer, by describing what value ...
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Personal Branding through Social Media – Part 2 – The Top 4 Rules to Success

Personal Branding through Social Media – Part 2 – The Top 4 Rules to Success | Branding the Artist | Scoop.it
In my last post I discussed the benefits to personal online branding and why every business professional should consider their online brand to generate more value from their social media use.  Here (I've got a new post!
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How to Help Your Brand Find Its Most Compelling Story | Business 2 Community

How to Help Your Brand Find Its Most Compelling Story | Business 2 Community | Branding the Artist | Scoop.it
As a content marketing consultant, I believe in the power of story, but I’m plagued by one simple question: Who am I to tell your story?
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How To Brand Yourself As A Filmmaker

How To Brand Yourself As A Filmmaker | Branding the Artist | Scoop.it
What is your personal brand as a professional filmmaker? This filmmaking article will provide three solid tips on creating your personal filmmaking brand.
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Ani Invoking-Insanity Mitra's curator insight, March 2, 2014 3:02 AM

Digital Storyteller, commercial-artist. Fan of Neo-Noir, Hitchcock, Lovecraft, Leigh Whannell & James Wan.