branding in general
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branding in general
useful articles re. branding theories & research
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The Benefits of Content Curation for SEO

The Benefits of Content Curation for SEO | branding in general | Scoop.it
The complete guide to attract more visitors from search engines by publishing curated content to your site.
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Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC] - AllTwitter | branding in general | Scoop.it
Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC]
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Advertising archetypes

Advertising Archetypeshttp://www.marketingforsports.com/content161.htmlBelow are descriptions of the twelve archetypes that are most common in advertising and m
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The Power Of Archetypes In Brand Creation

Overview of how you can use Jungian Archetypes in brand creation and positioning strategy.
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Brand Masterclass Week Seven

OPEN SOURCE Session Seven : Managing Global Brands Idris Mootee CEO Idea Couture Inc. 1
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Brand Masterclass Week Four

This module is about Manaigng Brand Architecture. Visit www.mootee.typepad.com for notes and discussions.
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Brand Masterclass Week One

This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward ad
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7 steps for_building_powerful_b2b_brands

Repower your brand by following these seven steps and drive profitable long-term growth for your company.
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Konferencja BAV 2013: Kondycja marek w Polsce

Konferencja Brand Asset™ Valuator 2013 Wielka Orkiestra Świątecznej Pomocy, Rafaello, Ptasie Mleczko, Tymbark i Delicje Szampańskie to pięć najsilniejszy
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Brand Asset Valuator 2013: Polish brands

 

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Social Engagement Journey - Ant's Eye View

The Social Engagement Journey is a model pioneered by Ant's Eye View to guide enterprises through the changes that occur on the way to becoming a fully engaged
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Who is your brand

Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy. L
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The Royal Society Of Account Planning Presents The 12 Branding Arch...

The Royal Society of ACCOUNT PLANNING PRESENTS...12 BRANDING A ARCHETYPES
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Brand Strategy Development

Be distinct or become extinct. Strong brands are brought forth by strong organisations. Effective brands are authentic and consistent with the organisation's id
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Brand Masterclass Week Six

OPEN SOURCE Session Six : Developing a Brand Strategy (Part Two) Idris Mootee CEO Idea Couture Inc.
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Brand Masterclass Week Two

This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward a
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Brand Masterclass Week Five - Developing Brand Strategy (l)

This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
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Building brands in emerging markets - McKinsey Quarterly - Marketing & Sales - Strategy

Building brands in emerging markets - McKinsey Quarterly - Marketing & Sales - Strategy | branding in general | Scoop.it
Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.
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