Branding
28 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Springboard Brand
Scoop.it!

Hospital Branding: The 5 "E's" of Branding

Hospital Branding: The 5 "E's" of Branding | Branding | Scoop.it
  If you've attended a marketing or branding conference, you'll agree there are dozens of definitions of the term "branding."  From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and misuse) and is attached to many meanings.  I recently attended Brand ManageCamp, a global gathering on branding where many well-known experts and authors shared their wisdom.  David Aaker, considered to be today’s branding guru by many and aut...
more...
No comment yet.
Rescooped by Springboard Brand from Social Media and Healthcare
Scoop.it!

4 Reasons Why Blogging is Critical for Your Hospital

4 Reasons Why Blogging is Critical for Your Hospital | Branding | Scoop.it

Hospitals make people feel well, but do they make them feel welcome? Now more than ever, you want your hospital to be known as a warm and comfortable place where people are treated by people who care. The most effective way to make that impression is through a hospital blog. Blogging is simply the best way today to connect with people, boost staff morale, and make your facility seem more friendly. It may take a little more time and effort, but a blog can bring you benefits that other branding efforts can’t match. To see why blogging can be so good for your hospital, HealthcareCommunication.com featured these four vital signs.

 

1. A Hospital Blog Builds Bonds ­– Blogging can lead to loyal relationships with people in your community. When you share interesting news and views, you keep people reading, responding, and returning for more. Just keep your posts short and simple, and use a friendly and casual tone. This helps readers relate to your posts and think of your blog as a source of support. And make your blog easy to follow by offering an RSS feed.

 

2. Blogging Puts a Friendly Face on Your Hospital – For many, hospitals have an institutional image, but a blog can make your hospital come across as much more human. It adds a personal touch to your hospital branding and advertising and gives readers a sense of comfort.

 

3. A Blog Shows You Care About the Community – Think of your blog as a virtual voice for professionals, patients, and people in your community. Try to bring in a team of bloggers with a wide range of professional experience and personal experiences. These can include nurses, dietitians, donors, patients, survivors, and hospital executives. Use their posts to share how much you care.

 

4. Blogging Revives Your Rankings – A hospital blog can breathe new life into your Google rankings. Google favors sites that continually feature fresh content. And that’s exactly what blogging enables you to do. Just make sure to update the blog on a regular basis to maintain your rankings and readership.

While a hospital blog needs to nurtured, it’s an operation that’s worth performing for the healthy connection it forms and fosters.


Via Plus91
more...
Charles McFall's curator insight, January 27, 2014 2:58 PM

This works for all businessess. 

realjdobypr's curator insight, January 28, 2014 1:05 AM

With all of the strange goings on with healthcare at this point...anything hospitals can do to engage on a more personal level with their communities is a must.

Scooped by Springboard Brand
Scoop.it!

4 reasons entrepreneurs think ‘branding’ is a dirty word

4 reasons entrepreneurs think ‘branding’ is a dirty word | Branding | Scoop.it
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

6 Branding Lessons From Eurostar's First-Ever Creative Director

6 Branding Lessons From Eurostar's First-Ever Creative Director | Branding | Scoop.it
Christopher Jenner defines a new role for railways and re-thinks the way we brand travel.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Heartbeat Brands Survey

Heartbeat Brands Survey | Branding | Scoop.it
Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.
Springboard Brand's insight:

Take the "Heartbeat Brands" survey!

more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

How Progressive's CMO Jeff Charney Made 'Flo' More Loveable Than Ducks And Geckos

How Progressive's CMO Jeff Charney Made 'Flo' More Loveable Than Ducks And Geckos | Branding | Scoop.it
Icons used to be the easy way out years ago, whether the “Maytag repairman” or “Madge the manicurist.” Our icons are not celebrities, they are reality-based icons.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Branding | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Here's How To Use Analytics To Tell A Brand Story

Here's How To Use Analytics To Tell A Brand Story | Branding | Scoop.it
This article is by Kathy Collins, CMO, H&R Block. When we think about great branding, great campaigns or taglines, everything from Southwest's "You are now free to move about the country" to Citi's "Live Richly," immediately come to mind. However, great branding goes way beyond a slick slogan. During my more [...]
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Building a brand that men can relate to and trust brings loyalty

Building a brand that men can relate to and trust brings loyalty | Branding | Scoop.it
The men’s grooming market has traditionally moved at a slower pace due to perception and demand, but as the segment begins to boom, engaging and understanding the consumer is as important as ever.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Advertising's Next Frontier: The Internet of Everything - Mashable

Advertising's Next Frontier: The Internet of Everything - Mashable | Branding | Scoop.it
Advertising's Next Frontier: The Internet of Everything
Mashable
As objects get smarter, the opportunity for brands increases.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

New Infographic Reveals the Principles of Success Behind Geico's Branding ... - PR Web (press release)

New Infographic Reveals the Principles of Success Behind Geico's Branding ... - PR Web (press release) | Branding | Scoop.it
New Infographic Reveals the Principles of Success Behind Geico's Branding ...
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | Branding | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

 

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

 

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?
● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall
● SERPs visibility, ad campaigns, and other promotional efforts

 

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding.

 

more...
Hsin-Ju Tsai's curator insight, October 1, 2014 7:31 AM

Branding is not about designing logo,color or setting up a website, these are just marketing tools. @Ashleigh Ali

jackhalpin's curator insight, October 1, 2014 11:06 PM

The common misconceptions about the difference between marketing and branding 

Amol Singh's curator insight, October 2, 2014 11:00 PM

This article clears up misconceptions about branding

Scooped by Springboard Brand
Scoop.it!

Fascinating graphics show who owns all the major brands in the world

Fascinating graphics show who owns all the major brands in the world | Branding | Scoop.it
All the biggest product brands in the world are owned by a handful of corporation. Food, cleaning products, banks, airlines, cars, media companies... everything is in the hands of these megacorporations. These graphics show how everything is connected.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog

The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog | Branding | Scoop.it

The 8 Step Approach to Successful Content Marketing by Douglas Karr on Marketing Technology Blog

 

Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.+

Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content!

This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.+

 

 

 



Read more: The 8 Step Approach to Successful Content Marketing | Marketing Technology Blog http://www.marketingtechblog.com/content-marketing-steps/#ixzz36AvpbtSf ;
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook

more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Expert Explains What Makes The Best Brand Names So Good - Business Insider

Expert Explains What Makes The Best Brand Names So Good - Business Insider | Branding | Scoop.it
Business Insider Expert Explains What Makes The Best Brand Names So Good Business Insider Brand strategists often rely on what is known as the "bouba/kiki effect." In 1929, the German-American psychologist Wolfgang Köhler conducted an experiment in...
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Choosing a Logo You'll Love | Social Media Today

Choosing a Logo You'll Love | Social Media Today | Branding | Scoop.it
If all goes well, your logo will become the single most recognizable part of your company. Would you ever see McDonald's "Golden Arches" or Nike's "swoosh" and not know the company behind them? Need a new logo but have no idea what you want or how to go about figuring it out?
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Time for marketers to stop talking about branding - BrandRants - Brand Strategy

Time for marketers to stop talking about branding - BrandRants - Brand Strategy | Branding | Scoop.it
Many business people are openly dismissive of “branding” as meaningless fluff....
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

10 Quotes to Get You Through the Marathon of Entrepreneurship

10 Quotes to Get You Through the Marathon of Entrepreneurship | Branding | Scoop.it
These motivational nuggets of wisdom will help you persist during the ups and downs.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

5 Solutions That Will Cure The Headache Behind Your Website's Lacking Performance

5 Solutions That Will Cure The Headache Behind Your Website's Lacking Performance | Branding | Scoop.it
You have built an attractive and informative website yet you have not received the results you need and the process is giving you a splitting headache!
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Time for brands to look outside the box

Time for brands to look outside the box | Branding | Scoop.it
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Indiana defends new tourism slogan as good branding - WLWT Cincinnati

Indiana defends new tourism slogan as good branding - WLWT Cincinnati | Branding | Scoop.it
WLWT Cincinnati Indiana defends new tourism slogan as good branding WLWT Cincinnati Mark Newman, executive director of the tourism office, told the Indianapolis Business Journal that "Honest to Goodness Indiana" was chosen because the other two...
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

Is Olive Garden's New Logo as Wretched as Everyone Says?

Is Olive Garden's New Logo as Wretched as Everyone Says? | Branding | Scoop.it
If you thought Olive Garden's logo couldn't get any worse, you were wrong. On Monday, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive Garden's logo for a decade and a half has devolved into a twiggy branch that appears to be an unfortunate shade of chartreuse.
more...
No comment yet.
Scooped by Springboard Brand
Scoop.it!

How Brands And Agencies Can Fly Like Seahawks | TalentZoo.com

How Brands And Agencies Can Fly Like Seahawks | TalentZoo.com | Branding | Scoop.it
Simply put, it’s hard for any brand — or any ad agency, for that matter — to sustain a high level of momentum for a long period of time.
more...
No comment yet.