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Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid | Branding | Scoop.it
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
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Op-Ed: Can the New PR Ease Inevitable Organizational Changes? (Includes ... - DigitalJournal.com

Op-Ed: Can the New PR Ease Inevitable Organizational Changes? (Includes ... - DigitalJournal.com | Branding | Scoop.it
DigitalJournal.com
Op-Ed: Can the New PR Ease Inevitable Organizational Changes? (Includes ...
DigitalJournal.com
Social media has changed the role of public relations.
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Bahrain invests in PR to counter negative image - ArabianBusiness.com

Bahrain invests in PR to counter negative image - ArabianBusiness.com | Branding | Scoop.it
ArabianBusiness.com
Bahrain invests in PR to counter negative image
ArabianBusiness.com
(AFP/Getty Images).
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CRM Booming, Business Process Management Critical Too - Sci-Tech Today

CRM Booming, Business Process Management Critical Too - Sci-Tech Today | Branding | Scoop.it
CRM Booming, Business Process Management Critical Too
Sci-Tech Today
Today's enterprise software tools are more powerful than ever and integrating CRM tools with business process management can help boost sales as well as customer satisfaction.
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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Branding | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it!

 

... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank.

 

When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....


Via Jeff Domansky
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William Hanna's curator insight, June 6, 2013 11:01 AM

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

Jeff Domansky's curator insight, June 6, 2013 1:51 PM

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Alwin Samayoa's curator insight, July 18, 2013 1:17 PM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

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CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation? - Marketo

CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation? - Marketo | Branding | Scoop.it

Key excerpt...

 

For me, marketing automation is less about automated emails, WYSIWYG editors, drip lead nurturing programs, or even complex scoring models.  The difference between ordinary and great marketing automation implementations is not who uses the most functionality, but how the tool is used to improve their business processes as they stand today.  These optimizations need to be carried out in both the marketing automation tool and the CRM.  Similarly the processes must be agreed upon by marketing and all other CRM stakeholders.

 


Via marketingIO
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marketingIO's curator insight, April 5, 2013 7:41 AM

It's inescapable: one feeds into the other. Now can you use MA without CRM? Absolutely. And can you modify your CRM org so that it delivers on some of the basic features offered by MA? You bet. But if you have one and considering the other, then it's a must to integrate, and you need to become feature cognizant for each.


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Extraordinary Communications During a Corporate Cat Fight - Business 2 Community

Extraordinary Communications During a Corporate Cat Fight - Business 2 Community | Branding | Scoop.it
Extraordinary #Communications During a Corporate Cat Fight http://t.co/QcnngZAtgx
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Microsoft CRM update to focus on marketing, mobility and usability - PCWorld

Microsoft CRM update to focus on marketing, mobility and usability - PCWorld | Branding | Scoop.it
Microsoft CRM update to focus on marketing, mobility and usability PCWorld Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and...
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Social Media for Branding

Social Media for Branding | Branding | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.
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Mance Creative's curator insight, March 31, 2014 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 2014 3:56 PM

Social Media is an excellent resource for branding....and it's free.

Alex Ellsworth's curator insight, July 3, 2015 7:15 AM

This infographic shows that the most preferred way for consumers to get updates about a brand is through short updates via platforms like Facebook and Twitter. Naturally, people who are more involved on these platforms mention brands more in their own updates, and share things about brands. Because of this, brands have a huge opportunity to gain more buyers. By using a profile of someone who "likes" a brand, they can view what else they like, and target people who have similar interests. Not surprisingly, the thing most people like to see via their favorite brands on social networks is coupons and discounts. I think it would be helpful for brands to somehow construct a sort of virtual "punch card" for incentive; sharing something, referring likes, engaging with customer service, etc would give the customer a unique code for, say, 5-10% off their next purchase. This way, you are building a unique space on the internet, an interactive place where customers will want to return.

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Customer Experience Matrix: Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix: Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM? | Branding | Scoop.it

Condensed...


Adobe today announced plans to acquire Neolane, the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.  (Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)

Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe.  I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market.

Predictable or not, this deal does fill a gaping hole in Adobe’s marketing cloud. It still doesn’t put Adobe on equal footing with Oracle, Salesforce, SAP or Microsoft, since they all have major CRM platforms which Adobe does not. Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems.


Via marketingIO
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marketingIO's curator insight, July 1, 2013 8:41 AM

Saw this while on vacation last week, and given the role Neolane plays in the B2B space (small), I thought to hold off on scooping this for you. Not a major move for the B2B marketers, but news nevertheless.


But with the consolidation, I wouldn't be surprised if marketing automation goes away as a term/market segment. Time to consider changing the title of this blog.


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