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How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising

How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising | Branding | Scoop.it
What do you get when you talk to a group of teen and tween girls about gender roles and stereotyping? A lot of surprisingly insightful opinions.
Nathalie Langlois's insight:

"catch up people!"

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Neuroscience: How to Become Immune to Stress

New research shows that exercise really does combat the ill effects of workplace stress.
Nathalie Langlois's insight:

Tips to release stress..

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When You Stop Checking Facebook Constantly, These 10 Things Will Happen

When You Stop Checking Facebook Constantly, These 10 Things Will Happen | Branding | Scoop.it
Social media can be a great tool for keeping in touch with people, making new friends, and socializing effectively. Unfortunately not everyone uses it that way. For many, checking Facebook has become
Nathalie Langlois's insight:

Food for thought...

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Sasha Presland-Tack's curator insight, October 2, 2014 4:23 PM

I found this article interesting, and a few of the points he stated were true however, all the points he stated were also negative. Personally i check my fb constantly during the day and i don't feel like i have much of a problem with it as the article makes out.

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6 Social Media Tips That Will Improve Your Marketing

6 Social Media Tips That Will Improve Your Marketing | Branding | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips.
Nathalie Langlois's insight:

Smart tips to be better on social media.

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Sasha Presland-Tack's curator insight, October 2, 2014 6:36 PM

i found this article extremely useful in terms of marketing. Its goes into a lot of detail about how to format your tweets, and provides examples of how not to do them. these examples were helpful for me seeing as i was doing it the wrong way.

Gareth Coxon's curator insight, November 8, 2014 5:02 PM

Some basics but also some essentials too, always worth a refresh/review.

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Accomplish Great Things at Any Age

Here are 41 reasons to get out there and make it happen, no matter how young or old you are.
Nathalie Langlois's insight:

It's never too soon or too late..

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9 Surefire Ways to Recharge This Weekend

A long hard workweek can leave you spent. Use these 9 tips to refresh and renew over the weekend.
Nathalie Langlois's insight:

Recharge this weekend.

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How 12 Brands Used Snapchat

How 12 Brands Used Snapchat | Branding | Scoop.it
Here, some of the standout Snapchat campaigns so far, with input from brands on why they're including the platform in their social efforts.
Nathalie Langlois's insight:

Relevant content available for only 10 seconds creates brand engagement.

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Sasha Presland-Tack's curator insight, October 2, 2014 6:46 PM

This post informs the audience/readers that featuring your brand with brands that are already big in the world can help gain that recognition fast. For example, people watch Mcdonalds adverts so whatever they are advertising people are going to like. Some good pointers for brands starting out.

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How A Gold Medalist Uses His Olympic Experience To Run A Business

How A Gold Medalist Uses His Olympic Experience To Run A Business | Branding | Scoop.it
Rowing Olympian Rowley Douglas shares the parallels he has found between winning gold and leading his employees to success.
Nathalie Langlois's insight:

Pretty wise.

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All You Need to Know About Marketing in One Simple Sentence

No, really. These 31 words can make your life substantially easier.
Nathalie Langlois's insight:

It always comes to that:  know your customers better than their mothers do.

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8 Ways to Delight Your Customer Today

LovWhy just satisfy your customers when you can delight them? Here are eight ways you can make them smile today.

Nathalie Langlois's insight:

Get into their culture.

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10 Brands That Will Disappear in 2015

10 Brands That Will Disappear in 2015 | Branding | Scoop.it
1. Lululemon It is not hard to identify when the fortunes of the women’s athletic apparel company changed. On March 18, 2013, Lululemon recalled a large portion of its yoga pants because they were too sheer and as a result too revealing. The problems did not end there and resulted in management changes, revenue drop […]
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Malcolm Gladwell on What Really Makes People Disruptive

Malcolm Gladwell on What Really Makes People Disruptive | Branding | Scoop.it
The best-selling author says it's not tech, money, or brainpower. Successful disrupters all tend to have one huge precondition that's far more important.
Nathalie Langlois's insight:

Brains, money, and power mean nothing. Just ask Steve Jobs, who had none of these.

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Move from Functional to Self-Expressive, Social and Emotional Benefits

Move from Functional to Self-Expressive, Social and Emotional Benefits | Branding | Scoop.it
There is a compulsion to focus in on functional benefits. It comes perhaps from the legacy of the Rosser Reeves unique selling proposition that brought us the candy that “melts in your mouth instead
Nathalie Langlois's insight:

This is common sense, period.

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Chartwell Retirement Residences: Make us part of your story - Hal | Ads of the World™

Chartwell Retirement Residences: Make us part of your story - Hal | Ads of the World™ | Branding | Scoop.it
Chartwell Retirement Residences: Make us part of your story - Hal

Advertising Agency: Alfred, Montréal, Canada
Creative Director: Jean-François Bernier
Art Directors: Jean-Luc Dion, Jean-Christophe Laniel
Copywriters: Marc Fabien, Martin Bélanger
Account Services: Sébastien Moïse, Carine Liberian
Strategic Planner: Nathalie Langlois

Nathalie Langlois's insight:

Congratulations to Chartwell and Alfred for this new creative platform! Very proud to have contributed to this campaign that will leave its marks. 

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How To Keep Your Customer Loyalty Program From Being Pointless

How To Keep Your Customer Loyalty Program From Being Pointless | Branding | Scoop.it
Customers love to be rewarded for their loyalty, but only some programs are worth the effort.
Nathalie Langlois's insight:

Keep innovating

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Why this should worry you.

Survey says that today's teens, also known as Generation Z has some very distinct ideas about what they expect in a job. Are you prepared?
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8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge'

8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge' | Branding | Scoop.it
Understanding why this effort has been so successful might just save your next social media marketing campaign.
Nathalie Langlois's insight:

For everyone,  timing, simple.

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A new life philosophy: Try being unreasonable

A new life philosophy: Try being unreasonable | Branding | Scoop.it
The severe market crash in October 2008 changed my life. I started running to regain my health, both emotional and physical. Shortly after I took my first steps, I ran the Gobi March in China in June ’09, followed by…
Nathalie Langlois's insight:

Be unreasonable.

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What Happened When I Woke Up Two Hours Earlier For A Week

What Happened When I Woke Up Two Hours Earlier For A Week | Branding | Scoop.it
Here's what happened when we challenged readers, and ourselves, to wake up much earlier than we wanted to.
Nathalie Langlois's insight:

It's easy… two hours earlier every day!

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How to turn small talk into smart conversation

How to turn small talk into smart conversation | Branding | Scoop.it
Tips from a comedian and a journalist on the art of going from small talk to big ideas. Try these out at the next summer wedding reception.
Nathalie Langlois's insight:

Tips to turn small talk into smart conversation.

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Leica Store Kyoto

Watch the Leica Store Kyoto come to life and the discover the concept behind its design. Leica Store Kyoto is a flagship store located on Hanamikoji Street in…
Nathalie Langlois's insight:

This is very rich content.  Bravo Leica.

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Montreal, Canada Marketing jobs - Director Marketing Strategy and Planning at Yellow Pages Group

Montreal, Canada Marketing jobs - Director Marketing Strategy and Planning at Yellow Pages Group | Branding | Scoop.it
Director Marketing Strategy and Planning jobs in Montreal currently available at Yellow Pages Group. Additional Montreal Marketing jobs also available at Yellow Pages Group.
Nathalie Langlois's insight:

Avis aux intéressés. Très beau poste en marketing aux Pages Jaunes.

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World's Greatest Dad Shows You How It's Done in Ad for Peanut Butter Cheerios

World's Greatest Dad Shows You How It's Done in Ad for Peanut Butter Cheerios | Branding | Scoop.it
Fathers have been making a comeback in ads lately—they're no longer just sniveling idiots with no parenting skills whatsoever.
Nathalie Langlois's insight:

Managing a brand is also building a unique brand tonality.  Love that tone!

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