Brand Identity & Equity
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Rescooped by Matthew Wafer from Business Improvement!

Building a Brand - You ARE What People Believe

Building a Brand - You ARE What People Believe | Brand Identity & Equity |

Whether or not your business is a bricks and mortar business or a pure on-line enterprise, the management of your brand in different environments and for different market segments is becoming more complex and more important.


Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building.


This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours.

Via Daniel Watson
Matthew Wafer's insight:

An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand.

Rebecca Patterson's curator insight, August 6, 2014 2:35 AM

a positive reputation is extremely important in keeping consumers interested in and using/buying your brand. As a brand you are what people believe about you and a positive reputation leads to a positive brand positioning

Brett Reid's curator insight, October 1, 2014 5:29 PM

Great article on Brand positioning . Brand Positioning  plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before.  

Francesca Everard's curator insight, October 2, 2014 7:48 AM

Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it.

Rescooped by Matthew Wafer from Public Relations & Social Marketing Insight!

5 ways for your brand to go visual | PR Daily

5 ways for your brand to go visual | PR Daily | Brand Identity & Equity |

For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.


They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”


Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....

Via Jeff Domansky
Matthew Wafer's insight:

Another interesting set of methods on how a brand can improve and broaden their image by successfully visually defining the brand. This short article builds upon these points through explanation of the expanding influence of visual's through social media sites, and how these visuals used will give an illustration of the brand or its customers.

Jeff Domansky's curator insight, September 24, 2014 9:30 AM

Shoe brand Toms embraced social media imagery and won big. Marketers can do the same if they show rather than tell.

Jade Nicole Burman's curator insight, September 24, 2014 11:01 AM

This is so unbelievably smart! Koodos to the brilliant people who came up with this idea. Not only are you forcing people to look at your products for the chance to win, but they have to share there finding and that being said, all there friends and followers get to see the outfits they pinned too. The brilliance behing this marketting strategy simply blows my mind. Way to go TOMS.

Chantelle Pulevaka's curator insight, September 30, 2014 2:34 AM

Ways for brands to go visual to create brand awareness 

Rescooped by Matthew Wafer from Brand Personality!

Three Steps For Transforming Employees Into Brand Ambassadors - Forbes

Three Steps For Transforming Employees Into Brand Ambassadors - Forbes | Brand Identity & Equity |
Three Steps For Transforming Employees Into Brand Ambassadors
This statistic indicates that more than half of those surveyed were not fully aware of their company's brand positioning and differentiation.

Via John Presutti
Matthew Wafer's insight:

Building upon a Brand's Personality through the use of the people surrounding the brand, in this article employees. This Forbes article explains in just a brief set of steps how a business can create their employees to become ambassadors for that particular brand. And why engaged employees is a crucial method in helping further build a strong brand image. Which further continues the point of why the people behind a brand are important, as they are the ones who make, market, and sell a brand.

John Presutti's curator insight, October 11, 2013 10:47 AM

A refreshing thought....the brand is the people, who make it, market it, and sell it; without them, the brand does not exist.

Rescooped by Matthew Wafer from Brand Equity!

6 Ways to Boost Brand Awareness Using Facebook - Business 2 Community

6 Ways to Boost Brand Awareness Using Facebook - Business 2 Community | Brand Identity & Equity |

Business 2 Community 6 Ways to Boost Brand Awareness Using Facebook Business 2 Community Facebook has continued to be one of the top social media websites used by small and large businesses alike.

Via Kim Bradley
Matthew Wafer's insight:

An informative and valuable article on how Facebook can build a Brand's Awareness, thus helping benefit and strengthen that of the Brand's Equity. This article also gives key points of how through these different methods a brand's identity can be further explained and expressed in a straight forward and clear manner.

Kim Bradley's curator insight, April 23, 2014 1:48 AM
Interesting and valuable read. Yet more evidence that Facebook helps boost brand awareness. Particularly like to tip on word of mouth which is a great marketing tool.
jackhalpin's curator insight, October 1, 2014 11:47 PM

6 good ways to boost awareness using facebook