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Rescooped by Johnny Hosker from brand influencers social media marketing
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The World's Top 10 Most Innovative Companies in Social Media

The World's Top 10 Most Innovative Companies in Social Media | Branding | Scoop.it
1. TwitterFor proving the power of brevity--this time with video. Video sharing and social media were two separate things before Vine showed up on...

Via Lori Wilk
Johnny Hosker's insight:

these social media platforms all offer unique and innovative features in order to attract a specific audience. This makes marketing online very easy as once a marketer defines their target segments all they need to do is align their advertisements with the social media platforms which already have that specific consumer base.

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Lori Wilk's curator insight, February 19, 2014 11:14 PM

I didn't know about "Whisper" that's why I love curating content because I really get a chance to read through so many cool articles and to check out so many sites and concepts before sharing them with others. 

Johnny Hosker's curator insight, September 30, 2014 1:53 AM

Johnny Hosker's insight:

these social media platforms all offer unique and innovative features in order to attract a specific audience. This makes marketing online very easy as once a marketer defines their target segments all they need to do is align their advertisements with the social media platforms which already have that specific consumer base.

Rescooped by Johnny Hosker from Brand Strategy, Branding and Marketing
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The Psychology of Color in Marketing and Branding - Huffington Post

The Psychology of Color in Marketing and Branding - Huffington Post | Branding | Scoop.it
The Psychology of Color in Marketing and Branding Huffington Post And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on...

Via Dennis Bailen, CMO, Chief Outsiders
Johnny Hosker's insight:

This article provides an interesting insight into factors that motivate consumers to create attitudes about a product or a brand in relation to the colours used in the communication attempts. For example the quote "up to 90 percent of snap judgments made about products can be based on color alone (depending on the product)" suggests that marketers should pay close attention to which colour schemes are used.

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Vauxhall To Introduce New Brand Image In Time For 2015 Corsa Launch - GM Authority (blog)

Vauxhall To Introduce New Brand Image In Time For 2015 Corsa Launch - GM Authority (blog) | Branding | Scoop.it
GM Authority (blog) Vauxhall To Introduce New Brand Image In Time For 2015 Corsa Launch GM Authority (blog) Vauxhall's CEO Tim Tozer is looking to reintroduce the brand under a new, more identifiable image in an attempt to bring the fight to Ford...
Johnny Hosker's insight:

a great example of how important brand postioning, targeting and segmentation are for a company. without a clear and concise brand position and effective segmentation strategies consumers do not identify the brand and make clear asscociations with it. Although there is a quality product on offer, the consumers within the market  either do not know about it or do not percieve it to posses the qualities they are looking for.

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Rescooped by Johnny Hosker from Social Influence
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Instagram to Increase Amount of Ads

Instagram to Increase Amount of Ads | Branding | Scoop.it
Instagram gave in to ads earlier in the year and is now beginning to increase the amount shown on the application. Instagram users are frustrated to discover that the app is now endorsing advertisements. One of the biggest reasons why Instagram for many users is better than other social media platforms such as Facebook and […]

Via Kirsten Jassies
Johnny Hosker's insight:

although these ads are unwanted by consumers, this is a clever way of increasing brand recall and brand recognition. As instagram is a social media platform that consists of images being posted instead of literature and oral blogs, marketers can develop ads which blend into a consumer's news feed. These ads will probably be scrolled past and consciously ignored but will create unconscious links into consumers minds and resulting in brand reinforcement.

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Kirsten Jassies's curator insight, August 10, 2014 9:21 AM

Contrary to other social media sites’ way of advertisement, Instagram is sticking to the use of trendy pictures only in a way of abiding by its app’s main purpose. Advertisers have to use creative and trendy looking pictures showcasing their products to display on Instagram so that users can almost pretend like the ads are just regular posts. 
Read more at http://guardianlv.com/2014/08/instagram-to-increase-amount-of-ads/#FZe5y779rB7qHfju.99

Rescooped by Johnny Hosker from Brand Strategy, Branding and Marketing
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Branding Mistakes to Avoid

Branding Mistakes to Avoid | Branding | Scoop.it
Branding is an important component to business success. But too often, business owners leave branding to chance or don’t direct their branding efforts.

Via Dennis Bailen, CMO, Chief Outsiders
Johnny Hosker's insight:

this article puts emphasis on the importance of creating and maintaining a clear and concise brand message. If the brand message is diluted of contradictory there will be negative consequences for the company

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Omar Elmessiri's curator insight, November 5, 2016 10:54 PM

I agree with the author about the branding mistakes to avoid. I believe that every brand can be either strong or weak in the market depending on how you want your brand to be perceived as in the eyes of the customers. There are four techniques to avoid with your brand: the first technique is no having a defined brand message. I believe that a brand without a message to send to customers, is a useless one. A brand message is one of the most important elements in a brand, it tells customers what the culture of the brand is and what they want to be perceived as in the market. For example, Tim Horton’s brand message is always fresh which sends out the idea to customers that their products are always fresh weather it was donuts, coffee or even sandwiches. The second technique is diluted brand message which basically revolves around the idea of making the brand message complicated and confusing. This often happens when brands have too much products to offer with many messages to send out. Having a complained and confusing brand message makes it harder for customers to know what the company does. For example, MacDonald’s brand message is I’m loving it. If they changed their brand message to  I’m loving it as much as I love food. The brand will be confusing to many individuals. The third technique is business practices that contradict brand message. I believe this is the most important aspects of a brand because a brand cannot promise something to their customers and not do it. Customers buy certain product from the organization because of what they will get in return. For example, Tim Hortons promises its customers to always have their products fresh. If Tim Hortons sells coffee that has been sitting for 2 days in the store, this will hurt their brand hard. The fourth and final techniques is not monitoring the brand. I believe that monitoring a brand is an important aspect to consider in every brand because it is important for every organization to see where they should improve and how to make certain things better. With monitoring your brand, the brand will be as powerful in every way possible.