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SACSC study shines a light on South African social media and retail - eProp - Commercial Property News Properties

SACSC study shines a light on South African social media and retail - eProp - Commercial Property News Properties | Branding and Marketing scrapbook | Scoop.it
If only 18% of South Africans own a computer then how come one in three has access to the Internet? This is one of the questions answered in a compreh...
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mobile is a key growth driver for SA Social 

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The current state of Social Media in South Africa

The current state of Social Media in South Africa | Branding and Marketing scrapbook | Scoop.it
An informative Blog written by SEO Specialists and trainers with the latest Search Marketing articles, tips, checklists and guides.
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Social Media in South Africa - Marketing Strategist

Social Media in South Africa - Marketing Strategist | Branding and Marketing scrapbook | Scoop.it
Social Media in South Africa is different compared to the rest of the world. Here you will find advice on Social Media in South Africa for your Business.

Via Byron Martin
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Skin deep but in the psyche? by Raconteur

Skin deep but in the psyche? by Raconteur | Branding and Marketing scrapbook | Scoop.it
If beauty is a barometer of the social mood, the language brands use to communicate with consumers on a psychological level will provide the key to driving sales in the future, writes Bella Blissett
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It follows then that, if a brand is to seduce us into making a purchase, they must appeal as much to our emotions as they do to our eyes. As the recession continues and we question our every financial outlay, it may be words – not merely ingredients – that prove to be the most powerful weapon in a brand’s armoury.

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Rescooped by megha chawdhry from Search Elite - 9th May 2017
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Why does such a big brand name choose to use such an outdated marketing tool? / A South African viewpoint on Shell’s marketing | TheMarketingblog

Why does such a big brand name choose to use such an outdated marketing tool? / A South African viewpoint on Shell’s marketing | TheMarketingblog | Branding and Marketing scrapbook | Scoop.it
Paul Tomes writes  ..   Dear Shell I was handed your latest brochure at my local filling station today and would like to congratulate your marketing

Via Will Corry
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How do South Africans spend their time online? | DigitLab | Social Media Marketing

How do South Africans spend their time online? | DigitLab | Social Media Marketing | Branding and Marketing scrapbook | Scoop.it
Can you believe South Africans spend more time on their mobiles than they do watching TV, listening to the radio, or reading newspapers and magazines?

Via imaginetsa, Ali
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Ali's curator insight, November 3, 2013 3:11 AM

Most professional's biggest fear is to be found out how incompetent they are, a study once revealed. 

 

Same goes for big advertising agencies. They resist to move into digital because their customers can now measure how effective those multimillion Rand campaigns actually are. They are afraid of being caught. 

 

There is no reason South African businesses should stay on this sinking ship just becaue these agencies have reputations that span over a number of decades or because they have worked with McDonalds. 

 

The internet has broken down that monopoly and brought power in the hands of business owners. Businesses don't need permission from these so-called experts, they can try things on their own and failures aren't as costly anymore. They can afford to go out and fail without fear and that, is very powerful. 

 

These stats show just how much the country has changed. Businesses should jump at this opportunity now or risk getting left behind. 

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Taglines Are Bygone Marketing Relics | Adweek

Taglines Are Bygone Marketing Relics | Adweek | Branding and Marketing scrapbook | Scoop.it
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have diminished in importance.
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