Branding and Marketing Insights
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Branding and Marketing Insights
A topic on marketing insights in social media, advertising, mobile marketing, digital marketing and brand building.
Curated by jaynalocke
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Rescooped by jaynalocke from Digital Transformation!

Digitizing The World Could Be Worth $11 Trillion By 2025

Digitizing The World Could Be Worth $11 Trillion By 2025 | Branding and Marketing Insights |

Creating the "Internet of Things" by connecting everyday objects like factory machines, vehicles and buildings to the web could be worth between $3.9 trillion and $11.1 trillion by 2025,

Via Andy Thompson
jaynalocke's insight:

This article has some great infographics demonstrating the broad spectrum of opportunity for IOT -  everything from automated grocery checkout to crime prevention to monitoring critical devices for potential failure.

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Rescooped by jaynalocke from The MarTech Digest!

What will happen with marketing technology in 2015? - Chief Marketing Technologist

What will happen with marketing technology in 2015? - Chief Marketing Technologist | Branding and Marketing Insights |
Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead.

Via CYDigital
jaynalocke's insight:

This article is a very enjoyable read, in addition to being insightful. Marketing technology is on the rise. I like the take on combined platforms, and it makes sense. Data management providers that combine or collaborate can gain strength by offering multi-faceted solutions, like predictive analytics and big data analysis, so organizations can better position themselves within their markets.

CYDigital's curator insight, November 30, 2014 9:47 PM

Only predictions from the highest sources, and this is one of them. For the regular readers of The Marketing Technology Alert, there are no surprises here. But what caught my eye was Marketing Talent Management as a hot martech area.

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Curating your online professional development

Curating your online professional development | Branding and Marketing Insights |
By Renee HildebrandThis article gives an overview of three recommended web services for curating your online professional development. If you already read a lot of content using a browser, this art...
jaynalocke's insight:

This article provides some nice insights, not only into the value of content curation but of building your personal brand for professional development.

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Rescooped by jaynalocke from Digital-News on today!

7 Mobile Marketing Statistics That Will Blow Your Mind

7 Mobile Marketing Statistics That Will Blow Your Mind | Branding and Marketing Insights |
So you’ve invested in an incredible website design and social media marketing—that’s enough, right?

Via Thomas Faltin
jaynalocke's insight:

Yes, true, all brands must be thinking about how to tailor content to mobile users. One thing to consider as well is adaptive design, vs. responsive design. Adaptive design will actually deliver the specific content that user needs, vs. trying to display all content from a web site - or worse - a complete user manual in PDF format.

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4 Secrets of Effective Brand Storytelling Across Channels | Say Daily

4 Secrets of Effective Brand Storytelling Across Channels | Say Daily | Branding and Marketing Insights |

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."


Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions

Via Kim Zinke (aka Gimli Goose), Dr. Karen Dietz, jaynalocke
Dr. Karen Dietz's curator insight, September 4, 2013 9:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.

Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.

This review was written by Karen Dietz for her curated content on business storytelling at

jaynalocke's curator insight, September 7, 2013 3:25 PM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 6:57 AM

Really valuable storytelling advice for brands, marketing and PR...

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Content Strategy: A Social Media 'how-to' guide

Content Strategy: A Social Media 'how-to' guide | Branding and Marketing Insights |
Content strategy in social media is beyond important, without it you are essentially posting blind. Here are 26 tips to get your content on the right track.
jaynalocke's insight:

This is a really good assessment of how important it is to have a good social media strategy and do social media activities by the numbers, all day, every day. Okay, I'm being facetious. The strategies are sound, but most business professionals can't manage this level of activity. The very fact that there are 26 items in this social media strategy is going to be overwhelming to anyone trying to get their arms around social media for business. Is anyone else concerned that we're so anxious about strategy that we forget it's about the people? Anyone?

JoAnne Funch's comment, June 26, 2013 8:22 PM
Jayna, I loved your observation and I couldn't agree more. So many are overwhelmed with social media to begin with let alone the idea that if they do these 26 things will make all the difference. There are some good ideas in the article which I do appreciate.
jaynalocke's comment, July 25, 2013 3:27 PM
I agree, JoAnne. The article has many good ideas and strategies. It also points to the fact that the explosion of social media on the business landscape has resulted in the need for strategy. Haphazard social media efforts tend not to be effective. Fortunately, businesses today can consult with a social media expert like you to get the help they need to create an effective plan.
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Google to Start Showing Company Logos in Search Results? | Bill Hartzer

Google to Start Showing Company Logos in Search Results? | Bill Hartzer | Branding and Marketing Insights |
Based on what I am seeing using the Google Rich Snippets Tool, it looks like Google is going to be soon showing your company logo in the search results, just (Google to Start Showing Company Logos in Search Results
jaynalocke's insight:

Neat. Google's going to make it easier to integrate your brand with your content.

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4 Reasons to Reprioritize Mobile

4 Reasons to Reprioritize Mobile | Branding and Marketing Insights |
Businesses of all sizes need to stop looking at mobile website strategies as a backup to their regular website. Here are four reasons to reprioritize. (Are you relegating your #mobile strategy to the backseat?
jaynalocke's insight:

I like this fresh perspective on mobile marketing. Interesting data too. Lots of room for growth in this market.

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Rescooped by jaynalocke from Public Relations & Social Marketing Insight!

Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Branding and Marketing Insights |

Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....

Via Jeff Domansky
jaynalocke's insight:

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.

Sarah Betts's comment, April 9, 2013 8:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Rutu Pandya's comment, April 9, 2013 9:14 AM
Though as a marketer mobile advertising is really important, as an individual consumer I think its really annoying. I dont want advertisements on every youtube video I wanna open. I dont want my facebook page with tons of advertisements and schemes rather than reading everyone's news and status updates. Therefore, keeping this perspective in view companies should understand that bombarding consumers with the same advertisement again and again and again 500 times a day is not going to make the trick work. It would only annoy the consumer who would not want to buy your product any how because they are angry you keep waiting their time. I would personally advertise my company in a way where I am sure I would reach maximum customers in a certain time in a number of advertisements. I would then work towards gaining their interest and not just informing them about the company's products. They would already know about the products by now, so why should they buy them ?? what is so interesting about them ?? whats the quality, whats the efficiency ?? they would be informed about each different feature in each different advertisement which is fun and humanly at the same time.
Jeff Domansky's comment, April 9, 2013 6:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
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Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want | Branding and Marketing Insights |

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.


Danielle Petersen's curator insight, August 11, 2013 4:20 AM

This article shows quite clearly how a brand can and needs to emotionally impact a consumer to influence how the think of and see the company or brand. The article highlights five ways to emotionally reach a customer.

The first is to “spend quality time together.” Through the use of screening reality shows such as Undercover Boss – where customers can see or get the perception that they care about their staff at all levels and see that they are capable of being a caring, compassionate organisation other than just a corporate entity just out for the money.

The second is to “delight with novelty”, having products that are out of the norm can create a wanting sensation. By having promotional packaging for a product such as Weet-Bix, purchasing patterns that are not regular can be created just because people want to be part of the novelty and achieve a sense of uniqueness.

A third idea is knowing when to genuinely over communicate and listen, as the Oreo tweet did during the Super Bowl power outage. The example of over communicating and not listening of Amy’s Baking Company is also another great example of a company that tried too hard to defend themselves and refused to listen to the critique of their customers. This resulted in a string of bad publicity, even recently appearing on the reality show “Hell’s Kitchen Nightmares” where they were recognised to be the first and only company that the host Gordon Ramsey walked out on. This can give a sense of loathing among people who have never even been to the company.

The fourth way is to create surprise that is emotionally relevant, like how Dove does with its true beauty campaigns. In these, they emotionally appeal to the real issues of women and how they see themselves and try to create more positive self-images.

The final way highlighted is embracing companion love. The example of the Disney buy out of Star Wars is a great one with fans being hesitant that the brand will be Disney-fied and not at all praised. To counter these emotions, Disney allowed fans “3D printing so hardcore Star Wars fans can have their face on a life-size Stormtrooper figurine”.

By using these or similar tactics companies can manipulate the emotions of companies and create lasting bonds.

Lily Tran's comment, August 19, 2013 10:49 AM
@Danielle Petersen- I completely agree that emotion is a large driving force when it comes to influencing a consumer into purchasing a particular brand. The five ways to reach out to a customer emotionally is a great yet simple way to demonstrate the different ways to do this and the examples explained it really well. I think of the five ways, the third example would be one of the most influential. Negative “gossip” definitely spreads faster that positive news and once a consumer has a negative impression on your brand it is very difficult to change that into a positive impression. The dove example really connects with women emotionally demonstrating the reality of women. It shows women who have real issues and focuses on building positive emotions and self-perception. It also encourages people to purchase their brand on a repeated basis forming an emotional bond between the consumer and the brand leading to brand loyalty.
DavidShin's comment, August 22, 2013 11:27 AM
@danielle Peterson

Emotion I also agree with you and the article that it is one of the key factors! to successfully engage with a consumer. For example a Libra advertisement that shows the convenience of its product and the connections it shows with woman and the product shows convenience and encourages the emotional attatchment with the consumer.
Rescooped by jaynalocke from Global Leaders!

15 Words You Need to Eliminate From Your Vocabulary to Sound Smarter

15 Words You Need to Eliminate From Your Vocabulary to Sound Smarter | Branding and Marketing Insights |
15 Words You're Using Incorrectly - The Muse: Irregardless? C'mon.

Via Anne Egros
jaynalocke's insight:

I always love articles like this one, because they offer juicy insights on bad habits many of us pick up in our communication methods, be it email, blogging or professional writing. But therein lies the difference.


Your choice of wording in your conversational communications does not need to be of the same caliber as your professional communique's, so it's hard to lay down the law on what's correct or appropriate across the board. As much as I enjoyed this author's take on vernacular stupidity and her wonderful sense of humor, it occurred to me that this would be an important point to add. (Has any prof seen the word "honestly" - as in "honestly, this cellular division deserves more study" in a master's thesis? I hope not!)


Professional communicators who put out the do's and don'ts are to be applauded for their bravery, Jennie included. It's a certain way to put your neck on the line because there are as many opinions on what makes for good communication as there are bloggers, article writers and tweeters. Someone is bound to point out, for example, the flaws in sentences like this one: "What it does is makes your statement less specific."


Now, here's my real follow-up thought: what should we do when we hear/see "irregardless" in communications? How do we nuke that sucker from both vernacular and professional communications? Honestly, I am not sure it can be done. But we should really try, as it is very very irritating. :-)



Anne Egros's curator insight, May 14, 2015 12:46 PM

Very useful for people using English as second language 

Rescooped by jaynalocke from Global Leaders!

How Referral Key's Spammy Practice Embarrassed Pollyanna

How Referral Key's Spammy Practice Embarrassed Pollyanna | Branding and Marketing Insights |

  It’s what networking is supposed to be all about. A colleague sends you an email asking if you are still looking for clients and invites you to join his or her business network. 

Via Anne Egros
jaynalocke's insight:

Trust is a precious thing.

Anne Egros's curator insight, March 27, 2014 7:06 PM

This blog describes exactly what happened to me two days ago with my Linkedin network.


I feel embarrassed , annoyed and then ashamed


Did that happen to you too with programs spamming your personal email lists ? What did you do ?


On the positive side (the Pollyanna attitude), now I will be more cautious and just Google any new tool I am willing to try to learn about other users 'stories.


Please Share !



Rescooped by jaynalocke from Content curation trends!

5 Ways to Rethink Corporate Knowledge Sharing

5 Ways to Rethink Corporate Knowledge Sharing | Branding and Marketing Insights |
The quest to effectively share knowledge within a company is one that still appears elusive.  How do you keep on top of your competitors' developments?  How to do you monitor articles that mention your brand?

Via Guillaume Decugis
jaynalocke's insight:

I heard a great talk on this topic at the recent LavaCon conference by Leah Cutter of She has put processes in place and in the next year will be able to show significant ROI - yes, from creating a strategy around internal information sharing.


The information staff members carry around with them is often not captured and therefore it walks out the door when they leave. There are significant costs involved in rebuilding that knowledge. By contrast, creating a repository of sharable information and a culture of information sharing creates efficiencies that can benefit R&D, product teams, time to market, and so on.

Ennio Martignago's curator insight, November 7, 2013 9:18 AM

Ripensare la Corporate Knowledge Sharing in 5 punti

Marty Koenig's curator insight, November 7, 2013 4:06 PM

There is so much more corporations can do to share knowledge. Sharing conversations using IM and private social media like Yammer is just the tip of the iceberg. I believe curation will be one catalyst that solves the firehose issue and lets people engage in the topics they are interested in for their career aspirations and adding more value to their employer. will be the leader in this next quest.

Stepanov Sergey Mikhailovich's curator insight, March 20, 2014 9:19 PM

Music " Reflection " for Independence of Ukraine.
Find your dream , find your way , find your star ,
find your love, find your friend,
find your beat in your heart .
Find your dream, find your way , find your star ,
find your love, find your friend,
find your love to Ukraine .
                                                         by  Stepanov      Ukraine

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How To: Complement Your Traditional Media with Digital - Business 2 Community

How To: Complement Your Traditional Media with Digital - Business 2 Community | Branding and Marketing Insights |
How To: Complement Your Traditional Media with Digital: Though surprising, many brands still believe that trad...
jaynalocke's insight:

Excellent post. It can also be said that traditional marketing really is still important, even in the digital age. I think many brand managers today can almost forget that online marketing will not reach every audience. I love the phrase "less passive" with regard to the digital audience!

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B2B Marketing Directions: Why Marketers Need a Revenue Growth Theory

B2B Marketing Directions: Why Marketers Need a Revenue Growth Theory | Branding and Marketing Insights |
jaynalocke's insight:

I enjoy reading G. David Dodd's blog. This is a nice take on the current state of B2B content marketing and ROI.

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Jason Falls: How To Run a Social Media Promotion

Jason Falls: How To Run a Social Media Promotion | Branding and Marketing Insights |
Jason Falls, social media marketing expert, explains how to run a successful / profitable social media promotion.
jaynalocke's insight:

Very nice interview with Jason Falls. Read it for nuggets like this one: "Facebook offers a strong platform for retailers but LinkedIn is generally more conducive to lead generation and B2B approaches."

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Over 100 Years of Advertising Measurement

Over 100 Years of Advertising Measurement | Branding and Marketing Insights |
RT @jeremywaite: Interested in #bigdata and #analytics? "100 Years of Advertising Measurement" #AdobeSummit [SLIDESHARE]
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Rescooped by jaynalocke from Tecniche per la visibilità online!

5 Tips to Make Facebook Marketing Mobile-Friendly | Social Media Examiner

5 Tips to Make Facebook Marketing Mobile-Friendly | Social Media Examiner | Branding and Marketing Insights |
Facebook Mobile Marketing: Learn five things you can do make your Facebook marketing mobile friendly and get more customers.

Via Giuseppe Medori, Francesco Antonacci
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53 New Mobile Marketing Facts [Research/Charts]

53 New Mobile Marketing Facts [Research/Charts] | Branding and Marketing Insights |
gillkelley's curator insight, April 11, 2013 9:24 AM

Some useful trends here for those of my students who are operating in the US!