Branding and Design
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Cadillac vs Ford: the ad battle over American values

Cadillac vs Ford: the ad battle over American values | Branding and Design | Scoop.it
Jonah Sachs: Two auto brands offer different views of the world as the latest story war – a crucial fight between opposing societal values – unfolds in TV and YouTube commercials
Kristine Putt's insight:

Do commercials still shape the fabric of American cultural values? Or are they merely identifying with the values that are already in place?

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7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve | Branding and Design | Scoop.it
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.
Kristine Putt's insight:

Point #1 says "LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook." LinkedIn 64% referrals to homepage, Facebook 17%, Twitter 14%.

 

I believe LinkedIn is a gold mine, but there are tricks to master for making it work in your favor.

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Olive Garden Touting Its New Logo As The Symbol For Its "Brand Renaissance"

Olive Garden Touting Its New Logo As The Symbol For Its "Brand Renaissance" | Branding and Design | Scoop.it
Olive Garden has been busy trying to convince people it's not the same fast casual dining experience it's always been -- first with tapas, then a burger and some new menus, and now Darden is pinnin...
Kristine Putt's insight:

It may be "fresh, clean and appealing," but is it relative? Did #OliveGarden get it right? Personally speaking, I'm not convinced... http://consumerist.com/2014/03/03/olive-garden-touting-its-new-logo-as-the-symbol-for-its-brand-renaissance/

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If You’re Not Good Enough, Just Do This One Thing Over and Over and Over… and Over Again.

If You’re Not Good Enough, Just Do This One Thing Over and Over and Over… and Over Again. | Branding and Design | Scoop.it
He knows what he's talking about.
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Why Less Creative Ideas Are Better

Why Less Creative Ideas Are Better | Branding and Design | Scoop.it
"Wow this is a really creative idea", sounds like a compliment, but is often bad news. What the other really thought, but was too polite or too politic to say, was:
it's really crazy;
it
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Seth Godin On Relationship Marketing In Small Business Marketing

Seth Godin On Relationship Marketing In Small Business Marketing | Branding and Design | Scoop.it
Blog post at Cogent Coach Small Business Blog : Relationship and Attraction Marketing Keys to Small Business Marketing
 

Producing great results through small business marketing h[..]...
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What to Include on Your Business Card - Small Business Can

What to Include on Your Business Card - Small Business Can | Branding and Design | Scoop.it
Business cards are still a key point of contact and an integral part of face-to-face networking for many small business owners, startups and entrepreneurs. Check out these quick and easy tips for how to use your business card to put your best foot forward.
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Investing in Graphic Design - 4 Ways Graphic Design can Amplify Business | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands

Investing in Graphic Design - 4 Ways Graphic Design can Amplify Business | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands | Branding and Design | Scoop.it
There are many details to graphic design that may not be apparent to most business owners. Good graphic design involves much more than merely choosing colors, fonts and images based on your personal appreciation of such.
Kristine Putt's insight:

From my blog...

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Your Business Branding: Is Your Behavior Damaging?

Your Business Branding: Is Your Behavior Damaging? | Branding and Design | Scoop.it
Most of us work hard at build our business brand.  The funny thing is that "other" things we do could undo what we have worked hard to build. Business branding is not just about your logo, colors, and your marketing strategy.
Kristine Putt's insight:

I'm honored that my friend, Theresa Delgado, shared this article, which I wrote, on her web site.... :)

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The psychology of logo shapes: a designer's guide | Logo design | Creative Bloq

The psychology of logo shapes: a designer's guide | Logo design | Creative Bloq | Branding and Design | Scoop.it
The logo shapes used by big brands aren't chosen by chance. Martin Christie of Logo Design London offers a primer in the psychology involved.
Kristine Putt's insight:

"...logo shapes used to portray the most visible brands in our culture have not been chosen by chance - there are some powerful psychological forces at work..."

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Why No-One Cares About Your Brand

Why No-One Cares About Your Brand | Branding and Design | Scoop.it
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; r...
Kristine Putt's insight:

Danny is once again spot on: "....please make sure you actually know internally what your business stands for before you go outside."

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Holy Crap These Four Images Are Actually Just One Single Picture

Holy Crap These Four Images Are Actually Just One Single Picture | Branding and Design | Scoop.it
On first glance, you probably thought these images were four different pictures stitched together with Pic Stitch for Instagram or something. I don't blame you, it looks like a perfect windowpane.

Via Brian Yanish - MarketingHits.com
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How Great Companies Become Great -- Three Leaders Share Unique Practices

How Great Companies Become Great -- Three Leaders Share Unique Practices | Branding and Design | Scoop.it
What makes a great company great? It’s often a blend of unique practices that drive the triangle of growing a strong culture, positively impacting the customer experience, and delivering solid financial performance. In search of such practices, I moderated a discussion of three leaders representing hospitality, financial services and technology: Simon [...]
Kristine Putt's insight:

"What makes a great company great" boils down to branding. Branding is about the customer experience. Branding has less to do with a logo or the design of a web site, and much more to do with how people FEEL when they interact with a brand. Great companies insist on creating healthy customer experiences.

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Florence's New Logo: Crowdsourced Design That's Bad for Design

Florence's New Logo: Crowdsourced Design That's Bad for Design | Branding and Design | Scoop.it
The Italian city held an open contest to rebrand itself—with mediocre results.
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If You’re Not Good Enough, Just Do This One Thing Over and Over and Over… and Over Again.

If You’re Not Good Enough, Just Do This One Thing Over and Over and Over… and Over Again. | Branding and Design | Scoop.it
He knows what he's talking about.
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Dating a designer: 10 things you need to know | Yoke

Dating a designer: 10 things you need to know | Yoke | Branding and Design | Scoop.it
So you’ve nabbed yourself a designer and life is good. You inherently feel more creative and have a newfound confidence wearing glasses. But before you dive headfirst into a world of logos and coffee and deadlines, there are a few quirks you ought to consider when dating designer folk.
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5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub

5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub | Branding and Design | Scoop.it
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer.

Via Martin (Marty) Smith
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Silvano Bonini's curator insight, July 16, 2013 10:11 AM

Ogni nuova Azienda deve essere riconoscibile con un logo ben studiato, per sviluppare una forte presenza sui social network, un logo accattivante incoraggia la condivisione di contenuti e di conseguenza la crescita della presenza nella comunità social.

Amanda Groover's curator insight, October 28, 2013 1:42 PM

Your brand awareness is important!  Everywhere your logo appears is an opportunity for your business to succeed or fail.  Great article on logos and social media. 

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Two spaces after a period: Why you should never, ever do it.

Two spaces after a period: Why you should never, ever do it. | Branding and Design | Scoop.it
Can I let you in on a secret? Typing two spaces after a period is totally, completely, utterly, and inarguably wrong.
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How to Come Up With a Great Name for Your Business | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands

How to Come Up With a Great Name for Your Business | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands | Branding and Design | Scoop.it
Between your business name, your tag line and a descriptor, you should be able to effectively articulate WHAT you do, HOW you do it and WHY someone should buy from you (instead of your competition).
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Branding your blog is difficult, or is it? : @ProBlogger

Branding your blog is difficult, or is it? : @ProBlogger | Branding and Design | Scoop.it
This is a guest contribution from Olivia Rose How much time have you spent on the branding of your blog? If ...
Kristine Putt's insight:

Truly one of the best articles I've read on the topic of branding a blog. This is worth a read - TWICE!

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The Emotional-Value Funnel | Branding Magazine

The Emotional-Value Funnel | Branding Magazine | Branding and Design | Scoop.it
Discovering your emotional-value is a fundamental ingredient to building a successful business.
Kristine Putt's insight:

Brands do not and can not compete at a commodity level. Brands compete for EMOTIONAL value.

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Meaningful Brands - The Market Study That Is Changing The World | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands

Meaningful Brands - The Market Study That Is Changing The World | Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands | Branding and Design | Scoop.it
Traditional marketing messages that worked during the period of the industrial age are perceived as white noise in this human age. As is the case with all white noise, it’s subconsciously blocked out.
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Responsive or Not, Here We Come! Make Your Website Work on ALL Devices

Responsive or Not, Here We Come! Make Your Website Work on ALL Devices | Branding and Design | Scoop.it
A new tool that can help you find and fix the errors that occur on your site for ALL devices so you can provide a more responsive user experience.
Kristine Putt's insight:

Still don't have a responsive site? Maybe this will get your attention: Google now ranks responsive sites higher in search results....

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Apple Files for New Trademark Covering FaceTime Logo/Icon - Patently Apple

Apple Files for New Trademark Covering FaceTime Logo/Icon - Patently Apple | Branding and Design | Scoop.it
Today, the US Patent & Trademark Office published Apple's latest trademark filing for their redesigned "FaceTime" logo. Apple originally ...
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