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Rescooped by William Hulbert from The MarTech Digest
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The 5 hottest marketing jobs in a digital age - {grow}

The 5 hottest marketing jobs in a digital age - {grow} | Branding & Advertising | Scoop.it

Digest...

 

1. Get ready for the data

Marketing is more and more about math and if you don’t have some background in statistics or data analysis you might risk irrelevance.

 

2. Digital strategy

 

3. Content and creatives

To fight through information density, marketing-related content is going to have to be scintillating. We are seeing a tremendous amount of money spent on not just MORE content but more QUALITY content.

 

4. Brand journalism

 

5. Community Managers

 

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Via CYDigital
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CYDigital's curator insight, December 4, 2014 7:18 PM

MIA: Marketing Operations, Application-specific professionals, e.g., MAPs.

Rescooped by William Hulbert from Social Media, SEO, Mobile, Digital Marketing
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Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Branding & Advertising | Scoop.it

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.


Via Kamal Bennani
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Rescooped by William Hulbert from Fuji X-Pro1
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Street Photography Tips, Techniques and Inspirations | 121Clicks

Street Photography Tips, Techniques and Inspirations | 121Clicks | Branding & Advertising | Scoop.it

Know Your Equipment

 

Whatever camera you use, you must know your equipment thoroughly. You need to have a mind map of your camera. You must now waste time struggling with the exposure dials – It must be part of your sub-conscious. You must be able to adjust the camera’s setting without removing your eye from the view finder. The only way to master this is to practice.

 

Check your local listings

 

Street Photography is not just about shooting on the streets. Anything you shoot in any public place comes under Street Photography. Check your local newspaper everyday and list out the events and incidents happening around you. Select your interesting topic or event and go there. The advantage of listings is there are always interesting photographs you can shoot........


Via Thomas Menk
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Alexa Pressman's curator insight, September 22, 2015 11:54 PM

Everyone these days has a camera on them at all times. No? Yes, your smartphone is a powerful device that can capture the moment any time you see right. Try using it at unexpected times and see what you can create.

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The difference between photography and most other art forms | Ming Thein

The difference between photography and most other art forms | Ming Thein | Branding & Advertising | Scoop.it

I’ve struggled a bit for a title to today’s essay. Through the course of my investigation into other forms of art – perhaps investigation is a bit too strong a word; meandering or exploration is probably closer – I’ve noticed that photography stands apart for two reasons: perception, and origin. They’re really one and the same if you dig a bit deeper, and this also applies to a lesser extent to its derivatives – film/ video, mixed media etc. I suspect I may open a can of worms with this piece, but I’m also hoping it’s going to provoke some interesting discussion below the line in the manner of some of the classic posts of old. Let’s start with the simpler of the two: origin. Photography is what I think of as a secondary medium. For the most part, the output is a recreation or representation of something, where the something – the originating object, subject or scene – is clearly defined and recognisable in its original form. There is no attempt to suggest that a photograph is anything other than a facsimile of the scene, with adjustments for the bias of the observer – the photographer........


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Branding Strategy Insider | Brand Advantage Through Brand Extension

Branding Strategy Insider | Brand Advantage Through Brand Extension | Branding & Advertising | Scoop.it
There are several ways for a company to extend a brand. A company can choose to manufacture or source (often from less expensive manufacturers overseas) the new category of product.
William Hulbert's insight:

This article offers interesting insight into the idea of "extending" a brand with a new product category. Adding a product to the market that is similar to the existing product's category can allow the brand to capture more space in a customer's mind. This is very important in branding because if your brand is not expanding in a customer's mind, it is shrinking. Locating and targeting a new product category serves as an excellent way to provide a customer with the entire "experience", supplying a customer with products that satisfy every need within the particular category.

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Rescooped by William Hulbert from Transmedia: Storytelling for the Digital Age
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6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark"

6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark" | Branding & Advertising | Scoop.it
What do "Raiders of the Lost Ark" and Ikea have in common? They both create overtures--opening sequences that communicate what comes next.

Via The Digital Rocking Chair
William Hulbert's insight:

This article draws a parallel between "show biz" and branding by explaining the concept of an overture. The article explains that the introduction to a brand helps drive its success. For example, for In-N-Out Burger, the kitchen is open and you can watch your food being cooked. A direct result of this is customer perception of fresh, nothing-to-hide, good food. While judging a book by its cover is a part of human nature, this article covers the first chapter of the book - to some a deciding factor whether or not they will continue to read. The "overture" of a brand helps fortify it and give it depth, which is extremely important in today's society.

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Jeff Pawlow's curator insight, July 26, 2014 10:20 AM

An interesting read about how you can "script" your BD efforts. Plus, who doesn't like Indiana Jones!

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10 Common Personal Branding Mistakes To Avoid - Business 2 Community

10 Common Personal Branding Mistakes To Avoid - Business 2 Community | Branding & Advertising | Scoop.it
For many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success. This is also something that is never “finish…
William Hulbert's insight:

I chose this article because Personal Branding of the upmost importance in the business world. Because so many transactions are completed based on relationships, it is important to put yourself in the best possible position when meeting someone. Reputation will always precede you, and it is important to manage this reputation and learn how to use it to your advantage, instead of the other way around.

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Rescooped by William Hulbert from Hospitality Digital Marketing & Beyond
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The 8 Best Bad Ideas in Air Travel for 2014

The 8 Best Bad Ideas in Air Travel for 2014 | Branding & Advertising | Scoop.it
Here's a list of our favorite Best Bad Ideas In Air Travel for 2014

Via Alexandre Guapyassu
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Branding is not enough - 8 points for digital marketing engagement - diginomica

Branding is not enough - 8 points for digital marketing engagement - diginomica | Branding & Advertising | Scoop.it

Branding is not enough – 8 points for digital marketing engagement

 

Yesterday I dug into the problem of scaling customer experience, with fresh content from the Argyle Executive Forum‘s digital marketing leadership event in Boston, which included an on-site podcast. But customer experience was not the only issue in play.

 

Taking in the presentations and mingling with some of the 200+ marketing executives (see the day’s agenda here), I got a picture of digital opportunities tempered by fiscal realities. Marketers are sparked by digital change, but under budget pressure to prove the ROI of their ventures and establish strategic relevance.

 

The days of proud/meaningless “We’re on Facebook” proclamations are over, replaced by talk of leveraging the social graph, and what it takes to turn that insight into something with more bottom line impact than a +1.

 

Here’s my top takeaways/challenges from the event.

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6 Types of Photos Every Photographer Should Know How to Make

6 Types of Photos Every Photographer Should Know How to Make | Branding & Advertising | Scoop.it
While the popularity of some creative photography techniques rises and falls, there are some photo tricks that continue to stand the test of time. Here, we
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I'm Susan Kare, Graphic Designer, And This Is How I Work - Lifehacker Australia

I'm Susan Kare, Graphic Designer, And This Is How I Work - Lifehacker Australia | Branding & Advertising | Scoop.it
Susan Kare has led a diverse career as a graphic designer, but her reputation is preceded by an early milestone: she designed the indelible icons and ...
William Hulbert's insight:

I found this article to be an extremely interesting insight into the mind of a truly brilliant graphic designer. As the creator of the original apple logo, she has had experience in many different facets of life. I found her sources of inspiration particularly interesting as well as her choice of music to listen to while working, if she's listening to any at all. Susan Kare has an admirable sense of awareness of herself, her industry, and the needs and desires of her customers. She seems to be a very free-flow person that allows her inspiration guide her in her work. There is a lot to be learned from a person like this, especially when considering a career that relies on creative problem solving.

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Burger King's CMO on the Brand's Hits and Misses in Social

Burger King's CMO on the Brand's Hits and Misses in Social | Branding & Advertising | Scoop.it
Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct.
William Hulbert's insight:

This article speaks to the importance of staying active on social media lest it will overtake you. It is crucial to understand that a company must take the good with the bad, as shown by the outroar by Billy Eichner and his fans about their chicken fries advertisement. On the other side, however, there has been constant social media attention since the chicken fries were discontinued and BK's CMO counted on the popularity of their return, as shown by the 150,000 social media mentions in just three days. Social media is a crucial part of today's social and its efficient management is extremely important.

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Rescooped by William Hulbert from Public Relations & Social Marketing Insight
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Brands Aren’t Dying; Traditional Branding Is

Brands Aren’t Dying; Traditional Branding Is | Branding & Advertising | Scoop.it
James Surowiecki's column in The New York last week, Twilight of the Brands, seemed to suggest that brands are dying.

Via Jeff Domansky
William Hulbert's insight:

I felt that this article spoke to a lot of what Andy James said in class about the importance of branding in today's society. It begins by contradicting the idea that branding is dying by showcasing its vast importance. A company's brand is so much more than just a logo in today's society, and it is clear to see. It has become a strategy and belief system to train personnel to live and breathe, rather than just promote to increase volume of sales. Due to the availability of so much information, consumers are smart enough to see through a surface effort at branding. Thus, it is important to instill the ideas of the brand to the core of the company to show a customer that they do not just say it, they also show it.

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Jeff Domansky's curator insight, March 8, 2014 1:45 AM

Denise Lee Yohn shares an insightful look into branding trends and best practices in the new social and digital environment.