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The Top 4 SEO Mistakes WordPress Developers Should Avoid

The Top 4 SEO Mistakes WordPress Developers Should Avoid | Branding | Scoop.it
Here are four of the top SEO mistakes that WordPress developers should avoid, and ways that you can stay on Google’s good side.
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How Digital Signage Drives Marketing ROI - Millennial CEO | Millennial CEO - Linkis.com

How Digital Signage Drives Marketing ROI - Millennial CEO | Millennial CEO - Linkis.com | Branding | Scoop.it
For most retailers the idea of digital signage leads to two things: 1) Lots of interest because consumers expect technology as part of their shopping experien(...) (RT @Dawn_Abraham: How Digital Signage Drives Marketing ROI
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Eight web design trends to watch for in 2014 - Vicky Forbes - Blogs - Metia ~ Digital Marketing Agency

Eight web design trends to watch for in 2014 - Vicky Forbes - Blogs - Metia ~ Digital Marketing Agency | Branding | Scoop.it
As we get further into 2014, it’s a good time to take a look at the most popular web design trends of the moment. The fast-moving nature of...
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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Branding | Scoop.it
Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction? If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale. So, what metrics can marketers track to make sure their content strategy is headed in the right direction?
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Claudia Beggiato's curator insight, January 13, 2014 4:07 AM

Metrics are very important to change the perception of your marketing and communications job

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5 Ways of Starting a Tsunami of Buyers…

5 Ways of Starting a Tsunami of Buyers… | Branding | Scoop.it
By Chief Dodo A must read article from Marketing DoDo! You’ve spent the day creating awesome products that you cannot wait to sell and it’s time to let the world know of your creation...
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Jowita Ziobro's answer to Web Design: What are the web design trends for 2014? - Quora

Jowita Ziobro's answer to Web Design: What are the web design trends for 2014? - Quora | Branding | Scoop.it
Answer by @delightenuk to What are the web design trends for 2014? http://t.co/WYtaU8orba
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How to Stop Leads from Leaking Out of Your Sales Funnel - OMI | #TheMarketingTechAlert

How to Stop Leads from Leaking Out of Your Sales Funnel - OMI | #TheMarketingTechAlert | Branding | Scoop.it
Intermediate/ Excerpt... Key Finding: Marketing Must Tele-Qualify Warm Leads into Qualified Leads Before Passing to Sales In summary, traditional outbound marketing programs are insufficient to develop and deliver sales-ready qualified leads to the sales funnel. Marketing must step up to the plate and take on the responsibility of tele-qualifying warm leads into qualified leads before passing these on to sales. This is a paradigm shift for marketing and will require marketing to justify the resources required to add multi-touch nurturing and tele-qualifying to its functions. It also means that marketing must become rigorous about tracking the metrics, because in these leaner times, nobody gets more budget until a strong case has been made for the ROI of such a step. The reward is a boost in qualified leads delivered to sales (making marketing of greater value to sales), and increased sales conversion rates (of value to everyone). Multi-touch, multi-channel programs represent a way for marketing to graduate from the position of being a necessary evil to become an essential and valued player on the corporate team. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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