Why Thinking of Others Improves Our Creativity | branding | Scoop.it

Imagine you’re locked in a tower. Better yet, imagine someone else is locked in a tower. Besides perhaps savoring the moment of schadenfreude that comes with locking someone in an imaginary tower, such visualization also yields some insights into how to our own creativity works. It turns out, we’re more creative when we’re solving the problems of others rather than our own.

Via Thomas Menk