Employer Brand
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Employer Brand
All about building brand engagement through employer branding, employee branding and the internal brand. with a focus on equality, diversity and inclusivity.
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Focusing on the business case for diversity is a red flag —

Focusing on the business case for diversity is a red flag — | Employer Brand | Scoop.it
Focusing on the short-term, quantifiable “ROI” won’t be enough to create a sense of urgency or the level of commitment necessary to push forward.
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How to Run a Meeting of People from Different Cultures

How to Run a Meeting of People from Different Cultures | Employer Brand | Scoop.it
Help them step outside their comfort zones.
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Why is your board diversity initiative failing?

Why is your board diversity initiative failing? | Employer Brand | Scoop.it
A colleague who consults with credit unions was called in to speak with a Board. She was surprised by the chosen location for the meeting: It was known for great steak and… ahem… risqué entertainment. When she arrived at the gentlemen’s club, Board members “joked” that she was the first female allowed in since the …
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The science of inclusive and effective boards

The science of inclusive and effective boards | Employer Brand | Scoop.it
Psychology has much to say around decision-making, biases and assumptions in the boardroom, explains Dr Doyin Atewologun - Lecturer in Organisational Leadership
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Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study | Employer Brand | Scoop.it
Sprout Social found around two-thirds of consumers don’t want companies to stay silent.
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It’s official: companies with women on the board perform better

It’s official: companies with women on the board perform better | Employer Brand | Scoop.it
Companies with strong female leadership deliver a 36% higher return on equity, according to the index provider MSCI.
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Scotland 'poised to be leader' in work gender equality

Scotland 'poised to be leader' in work gender equality | Employer Brand | Scoop.it
Scotland 'poised to be leader' in work gender equality. Experts said they were 'very impressed' with Scotland's lead.
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After 20 years in agency world, here are eight things I’ve learned about gender equality

After 20 years in agency world, here are eight things I’ve learned about gender equality | Employer Brand | Scoop.it
Lisa Nichols, Executive Creative Director at TBWA\Manchester, recently delivered a passionate talk about gender equality at a Women in Advertising event. Here's an abridged version.
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Tasmina Ahmed-Sheikh: Why gender equality is not just for women ... it benefits all

Tasmina Ahmed-Sheikh: Why gender equality is not just for women ... it benefits all | Employer Brand | Scoop.it

IN the continuing journey towards gender equality, it’s seemed to me over the past week that for every unfortunate and backwards step we’ve…
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Why recruiting more women into tech makes good financial sense

Why recruiting more women into tech makes good financial sense | Employer Brand | Scoop.it
The tech sector is crying out for more women to be recruited to its ranks, says Tara McGeehan, Senior Vice President, UK Energy, Utilities and Telecoms of technology company, CGI.
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The ratio of women in top level management jobs has fallen in the UK

The ratio of women in top level management jobs has fallen in the UK | Employer Brand | Scoop.it
The percentage of women in senior management roles has dropped to 19% across the country, new research shows.
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Procurement And Gender Diversity: Building Leadership That Matters

Procurement And Gender Diversity: Building Leadership That Matters | Employer Brand | Scoop.it
The longer I work in procurement, the more I understand how the lack of women with decision-making responsibility hinders performance company-wide.
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Trump Takes Office with Least Diverse Cabinet in 30 Years | DiversityInc

Trump Takes Office with Least Diverse Cabinet in 30 Years | DiversityInc | Employer Brand | Scoop.it
Incoming press secretary says Trump is putting together “an amazingly diverse cabinet” that’s “second to none.”
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Male and female bosses share the same “classically masculine” personality traits –

Male and female bosses share the same “classically masculine” personality traits – | Employer Brand | Scoop.it
The findings will inform the debate over how to most effectively and fairly increase gender diversity in leadership roles. By Christian Jarrett
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Aldi reveals 4.8% gender pay gap

Aldi reveals 4.8% gender pay gap | Employer Brand | Scoop.it
Aldi has published a median gender pay gap of 4.8% – well below the average pay disparity between men and women seen across the UK. The discount supermarket chain said that all of its employees are paid based on the role they undertake and their length of service, with “no other factors, including gender” taken …
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Employer Branding: HR meets marketing | Blog

Employer Branding: HR meets marketing | Blog | Employer Brand | Scoop.it
15 Jan 2018 Establishing a distinct employer brand is paramount in today’s recruiting landscape... More and more companies are realizing that job descriptions don’t work anymore. So instead, employers are taking a page from marketing and developing employer brands that position their firms as...
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3 Steps to Energizing Your Employer Brand Through Humor (Hilarious Examples and All)

3 Steps to Energizing Your Employer Brand Through Humor (Hilarious Examples and All) | Employer Brand | Scoop.it
My most popular tweet is about barfing—and recruiters can learn a lot from that.
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Why Marketers Should Care About Employer Brand

Why Marketers Should Care About Employer Brand | Employer Brand | Scoop.it
Rebecca Feldman explains what employer brand is and why marketers should care about what it is and making it stronger.
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Has there been real progress on boardroom diversity?

Has there been real progress on boardroom diversity? | Employer Brand | Scoop.it
There are more women on boards, but most are non-execs.
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Diversity in marketing – how is the industry doing?

Diversity in marketing – how is the industry doing? | Employer Brand | Scoop.it
We review the evidence of how diverse marketing really is – and the actions most likely to make a difference
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easyJet CEO Dame Carolyn McCall on transformative leadership

easyJet CEO Dame Carolyn McCall on transformative leadership | Employer Brand | Scoop.it
Political turbulence. Non-stop travel. The devalued pound. Life as easyJet CEO isn’t always plain sailing. But Dame Carolyn McCall is in it for the long haul
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Next step for employer brand development: Workplace Diversity

Next step for employer brand development: Workplace Diversity | Employer Brand | Scoop.it
Next step for employer brand development: Workplace Diversity
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When you're accustomed to privilege equality feels like oppression.

When you're accustomed to privilege equality feels like oppression. | Employer Brand | Scoop.it
How a mindset of privilege fuels resistance to initiatives to close the leadership gender gap.
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Women are just as ambitious as men, it just depends on the company

Women are just as ambitious as men, it just depends on the company | Employer Brand | Scoop.it
"They promoted you and you only work three to four days a week?" was the reaction Anna Green got.
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How to Use Social Media for Employer Branding | Recruiting Headlines

How to Use Social Media for Employer Branding | Recruiting Headlines | Employer Brand | Scoop.it
Top-tier talent has a choice in where they work, and employer branding helps you attract them to your organization. We can’t all be a Google or a Facebook
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