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8 Ideas for Generating More Qualified B2B Leads on LinkedIn

8 Ideas for Generating More Qualified B2B Leads on LinkedIn | Brandergy | Scoop.it
According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 p…

Via Guillaume Decugis, Vincent Wright
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Guillaume Decugis's curator insight, January 15, 2016 4:57 PM

Great list of concrete tips... which all starts with content. And if you're struggling with #3 on how to leverage SlideShare, here's how we did it.


The part on LinkedIn group is more of a puzzle for me: I participate in several but haven't really found a lot of value. Or maybe I just can't measure it for now? 

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8 Ideas for Generating More Qualified B2B Leads on LinkedIn

8 Ideas for Generating More Qualified B2B Leads on LinkedIn | Brandergy | Scoop.it
According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 p…

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 15, 2016 4:57 PM

Great list of concrete tips... which all starts with content. And if you're struggling with #3 on how to leverage SlideShare, here's how we did it.


The part on LinkedIn group is more of a puzzle for me: I participate in several but haven't really found a lot of value. Or maybe I just can't measure it for now? 

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Understanding How To Avoid Google Penalties [Infographic]

Understanding How To Avoid Google Penalties [Infographic] | Brandergy | Scoop.it

If you want to avoid a Google penalty, you should avoid a few things:

 

- Duplicate or thin content – make sure your content is adding value to your readers.

 

- Rich anchor text – when building links, make sure your anchor text isn’t keyword rich. Ideally, you should focus on creating valuable content instead of building links manually. Valuable content will generate natural links on its own.

 

- Focus on relevance – when building links, make sure you get them from relevant sites.

 

- Use the “nofollow” tag for paid links – if you are guest-posting or buying links, consider using the “nofollow” tag for those links.


Via Antonino Militello
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Patrick Findlay's curator insight, May 3, 2015 5:44 AM

very useful read-over. Should be of interest to all.

Ankur Sharma's curator insight, May 5, 2015 5:36 AM

Check out this infographic if you want to know the best way to get out of Google penalties.

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Bridging the gap between brand promise and customer experience | ZDNet

Bridging the gap between brand promise and customer experience | ZDNet | Brandergy | Scoop.it

For marketers, social media is a vast laboratory in which buyers offer detailed feedback about products, features, service delivery, and general sentiment about brand and company.

 

However, for better or worse, on social media this feedback loop plays out in public.

 

If buyers, prospects, and observers have positive sentiment, those views become part of a shared public record that supports the brand and is available for anyone to see. On the other hand, negative views can quickly go viral and cause damage. There are many negative examples, but Motrin Moms and United Breaks Guitars come immediately to mind.

 

In the digital world, characterized by high transparency and the rapid spread of information, brands must pay special attention to disparities between their brand promise and consumers’ experience.

 

A study by management consulting company, Bain, calls this disparity the “delivery gap.” In a study of 362 companies[PDF download], Bain found that fully 80 percent believe their firm offers a superior proposition. However, only 8 percent of customers held that same view. The extent of this difference is extraordinary, as you can see in the chart below.

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Five social media tips to maximise your brand's online presence

Five social media tips to maximise your brand's online presence | Brandergy | Scoop.it
Social media - everyone's doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren't ...

Via Hannah Kramer
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Being a Jerk on Social Media Can Cost You a Job

Being a Jerk on Social Media Can Cost You a Job | Brandergy | Scoop.it
However, if you happen to have been a jerk on one of your public social media accounts, your carelessness might end up costing you a job.

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[COOL JOBS] Become a Marketer - EBONY.com

[COOL JOBS] Become a Marketer - EBONY.com | Brandergy | Scoop.it
EBONY.com [COOL JOBS] Become a Marketer EBONY.com Since he started the branding and marketing company in 2001, the one-time financial expert has morphed his enterprise into one of the leading full-service, lifestyle/marketing companies in the...
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Five Ways to Turn Everybody into an Inventor

Five Ways to Turn Everybody into an Inventor | Brandergy | Scoop.it
As social inventing emerges as one of the most important skills in the modern workforce, companies (and individuals) that fail to participate in this culture run the risk of becoming obsolete.

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Janet Louise Stephenson's curator insight, February 22, 2013 10:50 AM

I'm all for putting more emphasis on #creativity and ingenuity. How about you?

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Executive Resume and Career Biography: 63 Robust Personal Branding Verbs | Executive Resume Branding

Executive Resume and Career Biography: 63 Robust Personal Branding Verbs | Executive Resume Branding | Brandergy | Scoop.it
Choose the right verbs to showcase your personal brand attributes and pivotal strengths. (@RosTalksCareer RT TX!
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How to create a Brand Strategy Road Map

How to create a Brand Strategy Road Map | Brandergy | Scoop.it
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand.   This is especially useful when managing a Branded House or Master Brand where t...
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The Unconventional Guide to Social Media Updates

The Unconventional Guide to Social Media Updates | Brandergy | Scoop.it
It's 2013. By now, we all know the importance of social media, and how an integrated content strategy is the key to good SEO.

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Pure SEO Will Die - Social Media Optimization Will Fill The Gap

Pure SEO Will Die - Social Media Optimization Will Fill The Gap | Brandergy | Scoop.it

"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".

 

Read More: http://www.quintly.com/blog/2013/02/pure-seo-will-die-social-media-optimization-will-fill-the-gap/


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LaBroi Walton's comment, March 3, 2013 3:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
spzkaz's comment, March 10, 2013 2:45 PM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight, March 16, 2013 5:54 PM

Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v

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Calling All Brand Cheerleaders! - Personal Branding Strategy | Big Fish Marketing

Calling All Brand Cheerleaders! - Personal Branding Strategy | Big Fish Marketing | Brandergy | Scoop.it
RT @reinventyrself: RT @robinroffer: Stop thinking you can do it all alone. You can't.
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8 Ideas for Generating More Qualified B2B Leads on LinkedIn

8 Ideas for Generating More Qualified B2B Leads on LinkedIn | Brandergy | Scoop.it
According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 p…

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, January 15, 2016 4:57 PM

Great list of concrete tips... which all starts with content. And if you're struggling with #3 on how to leverage SlideShare, here's how we did it.


The part on LinkedIn group is more of a puzzle for me: I participate in several but haven't really found a lot of value. Or maybe I just can't measure it for now? 

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How to get your ideas past the "Not Invented Here" crowd

How to get your ideas past the "Not Invented Here" crowd | Brandergy | Scoop.it

That’s an archaic way of thinking in an increasingly open-source world. It’s quite common for companies to stall as the economic and competitive landscapes shift beneath their feet; they may lose focus, or become complacent, or get knocked sideways by a punch they never saw coming. And when a company is in trouble, time is too short and resources too constrained to try and cook up a solution that may have already been baked elsewhere. Insights and ideas, processes and perspectives, and even software and services “not invented here” should be sought after and embraced, not avoided.

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The Unseen Enablers Of Platforms: Interfaces and Access

The Unseen Enablers Of Platforms: Interfaces and Access | Brandergy | Scoop.it
New white paper from Manfred Bortenschlager and Sangeet Paul Choudary: The Unseen Enablers Of Platforms. Check it out!

Via Manfred Bortenschlager
Vincent Wright's insight:

#Techese

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Manfred Bortenschlager's curator insight, April 8, 2015 7:33 AM

I wrote this article together with Sangeet Paul Choudary (CEO of Platform Thinking Labs) to present the argument that building businesses on platforms with an interaction-first approach can be very effective.


We discuss APIs as the enablers for platforms. APIs open up access to assets that are delivered through platforms.


In the article we discuss how APIs can be leveraged from an internal as well as external perspective and how that can leads to the desired platform economics.

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5 Ways to Grow Your Business Without Adding More Resources

5 Ways to Grow Your Business Without Adding More Resources | Brandergy | Scoop.it
With these strategies, your company can do more with less.

Via Hannah Kramer
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CMO Talk: Tanvi Bhatt talks about personal branding - YouTube

Personal branding is becoming more important for CMO's and other executives. In this CMO Talk with Personal Branding Pioneer In, ms. Tanvi Bhatt, she explain...
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PayPal CTO on payments, the 'Uber experience,' and paying with Fitbit (interview)

PayPal CTO on payments, the 'Uber experience,' and paying with Fitbit (interview) | Brandergy | Scoop.it

Paying for your coffee with your smartphone is so old-school. So, like, 2010. Today, PayPal is working on paying with wearable devices like activity trackers, smartwatches, or possibly even smart s...


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Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More | TechCrunch

Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More | TechCrunch | Brandergy | Scoop.it
In a move that could help brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows..
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Why Bother Branding your Small Business? - BrandTwist

Why Bother Branding your Small Business? - BrandTwist | Brandergy | Scoop.it
Why Bother #Branding Your Small #Business? @MallaHaridat #entrepreneur & Brand School graduate gives her top 3 tips http://t.co/mCIYTKcaq4
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Branding | The Social HR Connection | Conteaxtu...

Branding | The Social HR Connection | Conteaxtu... | Brandergy | Scoop.it
As a company, having that sort of information exposed can be terrifying. Not because candidates have a “cheat sheet” to your interviewing process, but because candidates can rate their experience with you.
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Lunchtime tomorrow- Spark Speak: Demystifying the Brand Strategy Process with Alina Wheeler

Lunchtime tomorrow- Spark Speak: Demystifying the Brand Strategy Process with Alina Wheeler | Brandergy | Scoop.it
RT @EmilyRuthCohen: Good friend & super smart @alinawheeler is speaking on Brand Strategy tomorrow for @Spark_NYC A must attend event: http://t.co/344DKtoGg8
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Top 10 Best Ad Campaigns & Slogans Of All Time [Infographic]

Top 10 Best Ad Campaigns & Slogans Of All Time [Infographic] | Brandergy | Scoop.it
What are the best ad campaigns of all time? This infographic takes you on a walk down memory lane and lists the top 10 campaigns and slogans of our time.
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4 Ways To Get Your Google Plus RSS Feeds

4 Ways To Get Your Google Plus RSS Feeds | Brandergy | Scoop.it
Are you sick of sites like Facebook and Google+ keeping your activities secret in their private walled garden?
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