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8 Tools to Help Optimize Your SEO

8 Tools to Help Optimize Your SEO | FYI @ SPW | Scoop.it
SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.
Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.
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Photoshop alternatives | Use free photo-editing software to achieve complex effects

Photoshop alternatives | Use free photo-editing software to achieve complex effects | FYI @ SPW | Scoop.it

Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.

 

In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr. However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....


Via Jeff Domansky
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Elsie Whitelock's curator insight, September 23, 2013 8:48 AM

good alternatives to Photoshop for the entry level to advanced user

Elsie Whitelock's curator insight, October 1, 2013 12:08 PM

Cool tools here..

Elsie Whitelock's curator insight, October 25, 2013 8:41 AM

Great free photo editing tools here

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Photo Editing for Cool Newbies - PicMonkey

Photo Editing for Cool Newbies - PicMonkey | FYI @ SPW | Scoop.it
New to photo editing? This in-depth tutorial will teach you all skills you'll need to make your photo into a masterpiece using PicMonkey!
The SHOOT Publicity Wire's insight:

Great - non-tech easy to use - web-based platform for fast, on-the-fly photo re-sizing, cropping, cleaning, enhancing appearance of release your photo(s). We use regularly at SPW for minor fixes and sprucing up of author provided images for a publicity release post. Adobe PS within InDesign Suite is what we use for more in-depth photo editing (especially for print). Try it. Image SEO is important and polished pics make a big difference.

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The 9 Best Browser-Based Photo Editing Tools

The 9 Best Browser-Based Photo Editing Tools | FYI @ SPW | Scoop.it

Picture this: You need to quickly fix an image and you loathe the thought of launching your desktop app. Or—same situation—except you’re not in front of your own computer. Do you leave that poor, underexposed shot as is? Or just forget about it? Of course not.


Online image editors, which operate directly in the browser, are there to rescue any shot quickly and easily. Here are nine online imaging tools that can perform photographic heavy lifting for you on any platform. Upload images directly from the computer, pull them off your social networks and send them back there, or retrieve them from online storage sites like Flickr and Picasa.


Via The Learning Factor
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The Learning Factor's curator insight, March 3, 2014 10:11 PM

Online image editors, which operate directly in the browser, are there to rescue any shot quickly and easily. Here are nine online imaging tools that can perform photographic heavy lifting for you on any platform.

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6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | FYI @ SPW | Scoop.it
Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point.
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20 Captivating Content Marketing Facts in 2014 - Jeff Bullas

20 Captivating Content Marketing Facts in 2014 - Jeff Bullas | FYI @ SPW | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts.
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