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Rescooped by Vanessa Moore from Content marketing and management.
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7 Tips for Fueling Marketing Campaigns with Content

7 Tips for Fueling Marketing Campaigns with Content | branded entertainment | Scoop.it
Insights from Joe Chernov, Mike Volpe, and David Balter on using content marketing to fuel modern marketing campaigns.

Via i-SCOOP
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Scooped by Vanessa Moore
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What can we learn from 3 of the world's most innovative marketing campaigns? - Memeburn

What can we learn from 3 of the world's most innovative marketing campaigns? - Memeburn | branded entertainment | Scoop.it
Memeburn
What can we learn from 3 of the world's most innovative marketing campaigns?
Memeburn
Instead of getting into the technicalities of response-based marketing, let's go straight to the heart of the matter.
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Could Leap Motion put humanity back at the heart of marketing campaigns? - The Guardian (blog)

Could Leap Motion put humanity back at the heart of marketing campaigns? - The Guardian (blog) | branded entertainment | Scoop.it
The Guardian (blog)
Could Leap Motion put humanity back at the heart of marketing campaigns?
The Guardian (blog)
The Leap Motion Controller's impending launch is causing much excitement in the media and marketing industries.
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Rescooped by Vanessa Moore from MarketingHits
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How Users Interact with Mobile Marketing Campaigns #infographic

How Users Interact with Mobile Marketing Campaigns #infographic | branded entertainment | Scoop.it

Mobile marketing is everywhere. The ability to run a promotion that people can interact with immediately using their mobile phone - instead of having to use their home computer - is driving a TON of conversions. But most businesses aren’t doing it right!


I’m surprised when people still give me cards or flyers with promotions that cannot be accessed on my phone, because 99% of the time it’s going in the garbage. If they gave me an easy way to enter on my phone right when my interest has been peaked - with say a shortlink to a mobile-optimized entry page - they would increase their coversion rate of getting me as a new lead by 1000%.


Via Brian Yanish - MarketingHits.com
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