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Rescooped by Georg Schott from The Odyssey of Media Psychology
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The effects of intrinsic needs on selective videogame play and mood repair (Reinecke et al., 2012)

The effects of intrinsic needs on selective videogame play and mood repair (Reinecke et al., 2012) | Branded Entertainment | Scoop.it

Leonard Reinecke (Johannes Gutenberg University of Mainz), Ron Tamborini and company (Michigan State University) published an article about why people choose to play videogames from a mood management and Self-Determination theory perspective.


Via Yvonne Bustamante, EdD, MS, BCC
Georg Schott's insight:

Little amendment to week 3: mood management. I just scoop it because the paper presented here is from a researcher from my home university (Johannes Gutenberg University of Mainz) :-)

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Martin K.J. Waiguny's comment, October 24, 2013 1:13 AM
Nice one!
Scooped by Georg Schott
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JK Wedding Entrance Dance

Our wedding entrance dance to Forever...yeah, forever. For more information or to make a donation towards violence prevention please visit our website: http:...
Georg Schott's insight:

Just a nice example of a YouTube video that went viral. Actually it was supposed to promote the song "Forever" by Chris Brown. 

I guess most of you will already know it, which would speak in its favour ;)

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Rescooped by Georg Schott from Consumer behavior
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On Gamification in Marketing Research: Opportunities and Risks « A ...

On Gamification in Marketing Research: Opportunities and Risks « A ... | Branded Entertainment | Scoop.it
A Gateway to Consumer and Customer Behaviour ... Deterding and his colleagues define ”gamification” as the ”use of game design elements in non-game contexts” (1), as in the contexts of advertising and research.

Via Francisco Teixeira
Georg Schott's insight:

This does not really fit into an advertising context, but might nevertheless be useful for us. This article is about gamification in marketing research, thus gamification of questionnaires etc. in order to make these more interesting for respondents. 

I think who ever participates regularly in (academic) surveys will agree that it is sometimes quite boring and who of us can really say that he or she did not abandon a survey from time to time ? But of course there are also drawbacks of gamification, as you can imagine :)

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Rescooped by Georg Schott from Miscellaneous Topics
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Insanely Violent Music Video Helps Vodka Brand Get 10 Million Views

Insanely Violent Music Video Helps Vodka Brand Get 10 Million Views | Branded Entertainment | Scoop.it
A Tarantino-style music video features multiple product placements for Neft Vodka, but should it be considered an ad?

Via David Simpson
Georg Schott's insight:

Sorry for the "short" delay :-)

This is my second scoop to product placements. It's about a Russian vodka brand which appears twice in this "music video".

I'm not sure if this is really a good example of a product placement, as the context is very violent and looks more like an extremely violent ego shooter :-) So people who cannot cope with blood should better not watch it ;-)

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Georg Schott's comment, October 2, 2013 5:03 AM
P.S.: at least the brand gets a lot of attention!
Rescooped by Georg Schott from Emotional Design
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Design for Emotion and Flow

Over the last few years, Mihaly Csikszentmihalyi’s concept of flow has become a popular topic within design circles. Many designers and information architects

Via Alexis Brantes
Georg Schott's insight:

This slideshow is about arousal, attention and flow and therefore fits very well to our last week's topic. Just to sum it up :-)
Moreover it give advice how to foster the flow state in the context of web design.

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Call of the Wild: 7 Strange Smartphone Habits

Call of the Wild: 7 Strange Smartphone Habits | Branded Entertainment | Scoop.it
58% of smartphone users said they rarely go an hour without checking their phone, according to a new survey. (Image credit: Getty Images via @daylife) I’ll admit it: I’m a little addicted to my iPhone.
Georg Schott's insight:

Checking behaviours with smartphones. At first I had to laugh, until I realized that SOME things also apply to me :)

I thinks it's not a good sign when the first thing you do after having sex is checking your phone...

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Souvantha Bouaaphone's comment, October 21, 2013 10:04 PM
ha ha ha ha ha ha 20% of smartphone users check their smartphones after sex....awesome man!
Maree Lockie's comment, October 22, 2013 9:18 PM
Haha this is great, some habits you never even realised you had!
Kay'Gee Rox's comment, October 25, 2013 6:28 AM
i check it every 5 minutes =D<br>Only because it's a smartphone! i rarely go on my laptop anymore
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Brain Games & Brain Training - Lumosity

Brain Games & Brain Training - Lumosity | Branded Entertainment | Scoop.it
Improve your brain health and performance with brain games designed by neuroscientists to exercise memory and attention. Customize your personalized brain training program today.
Georg Schott's insight:

I think this fits to the topic edutainment. I am a member of Lumosity, and I really like it. Most of the games are quite fun and by playing you can improve various cognitive skills (this is what they claim at least).

So have a look. In the free version you can train 3 out of 5 areas. 

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Rescooped by Georg Schott from Entrepreneurship, Innovation
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Kiip Is An Entirely New Mobile Ad Model: Real Life Rewards For In-Game Achievements

Kiip Is An Entirely New Mobile Ad Model: Real Life Rewards For In-Game Achievements | Branded Entertainment | Scoop.it

Kiip, the seven month-old mobile ads startup, is finally coming out of stealth today and revealing an entirely new model for in-game advertising, one that offers users value instead of fighting an uphill battle for their attention.


Via Marylene Delbourg-Delphis
Georg Schott's insight:

Very interesting approach to in-game advertising!

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Geveta Cook's comment, October 2, 2013 8:53 PM
Good idea! You get a ticket for free stuff as you play, and the variety keeps it fresh and interesting for the user. Achievements are a universal currency - deep.
Maree Lockie's comment, October 8, 2013 7:59 PM
I think this would totally work (for me anyway)! Free stuff for playing a game, yes please! Everyone loves free stuff!
Kay'Gee Rox's comment, October 9, 2013 10:50 PM
That's really cool, but it'll only work if people have the ability (time to play) and motivation (to win free stuff). It could be a short-term app so that people can access it when they want to rather than a pop-up.
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The Most Egregiously Bad Product Placement You'll Ever See--And How To Do It Right

The Most Egregiously Bad Product Placement You'll Ever See--And How To Do It Right | Branded Entertainment | Scoop.it

Product placement has become an increasingly popular way for brands to increase awareness, preference, and loyalty. But it can be done so badly it sets your teeth on edge (and we've got proof). Here's how to do it right.

Georg Schott's insight:

This is kind of a summary concerning product placements, including a really bad example and one which is really good. I especially enyojed watching the examples ;)

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Souvantha Bouaaphone's comment, August 30, 2013 10:37 PM
8 strategies to make it right - Yes, track and measure!
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There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC]

There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] | Branded Entertainment | Scoop.it
Georg Schott's insight:

What kind of social media user are you?

I think it is a quite interesting typology of social media users.

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Sheila Vargas Corrêa's comment, August 10, 2013 2:35 AM
Wow really cool insight about the diverse audience and personalities in the social media world. Considering myself as the Denier and the Dippers, it depends how I am feeling :)
Martin K.J. Waiguny's comment, August 19, 2013 6:52 PM
Out of occupation obviously Ultra. Nice finding!
Kay'Gee Rox's comment, August 21, 2013 7:53 AM
hehehe i'm an Ultra! "Happily admit obssession" lol