Brand Strategy
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Branding Strategy Insider | Brand Strategy For Challenging Times

Branding Strategy Insider | Brand Strategy For Challenging Times | Brand Strategy | Scoop.it
Too many brands are trying to sell to a market sentiment they hope for rather than one that realistically prevails. Setting aside the more obvious market strategies of bargain brands and luxury manufacturers, how do ...
Darren Coleman's insight:

As always, some great insight from the bright boys from The Blake Project

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B&Q rolls out 'Handy prices' brand strategy - Marketing news - Marketing magazine

B&Q rolls out 'Handy prices' brand strategy - Marketing news - Marketing magazine | Brand Strategy | Scoop.it
B&Q rolls out 'Handy prices' brand strategy marketing news. Read B&Q rolls out 'Handy prices' brand strategy and other marketing news online.

Via PricingNews
Darren Coleman's insight:

Is it really a good idea for a brand to compete purely on price (even for a volume business)?

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Creating a Corporate Identity: Virgin`s Branding Strategy

http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of ...
Darren Coleman's insight:

Some interesting insights from Sir Branson. A man who has built a truly fantastic brand which spans several categories

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