Brand Strategy
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Top blog posts on strategy, freelancing, planning and design

Finding useful content can be a chore. But it doesn't have to be when people at the top of their game find it for you. Here's Stat-Talking's monthly mop up of the best articles talking about strategy, freelancing, planning and design. If you're into branding in any way this is a top blog to visit.

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Rescooped by Andy Britnell from Digital-News on Scoop.it today
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Digital screens bring branding innovation - Marketing

Digital screens bring branding innovation - Marketing | Brand Strategy | Scoop.it
Digital screens bring branding innovation
Marketing
Of course, creating and distributing real-time advertising is one thing; using current trading models to implement and optimise these campaigns is another.

Via Thomas Faltin
Andy Britnell's insight:

What do you think of digital screen marketing? Does it make an impact or do you tune it out?

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Brand positioning - A process and a mind-set

Defining a brand’s positioning is all about understanding a business’ capabilities, understanding customer needs, understanding the competitive market place and socio-economic factors that may underline attitudes towards making purchasing decisions. Starting with in-depth research into consumer behaviour is one of the best marketing strategies there is. It’s more than worth the time. Brand specialist Greg Dillon outlines his methodology and you'll find the Strat-Talking Brand Positioning Model Template at the end of this post.

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