Brand Strategy, Branding and Marketing
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10 Epic Shifts that are Re-Writing the Rules of Marketing

10 Epic Shifts that are Re-Writing the Rules of Marketing | Brand Strategy, Branding and Marketing | Scoop.it
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

Via Beth Somplatsky-Martori
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When is Return on Learning (ROL) More Important than ROI?

Fractional CMO Mark Coronna highlights when to use ROI, and when an even more powerful concept, Return on Learning, or ROL, can be even more appropriate.
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CMOs: Your Days Are (Still) Numbered

High CMO turnover is a real issue in today's marketing industry, but it may not be a bad thing. Stijn Hendrikse shares the benefits of job hopping for CMOs and businesses.
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5 Steps to Building Credibility

Word of mouth has a huge impact on sales, and you’d be wise to tap into the precious resource you likely already have at your fingertips.
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Seth's Blog: The best way to stand for something

Seth's Blog: The best way to stand for something | Brand Strategy, Branding and Marketing | Scoop.it
The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can't stand for everything. "Anyon
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Ten Characteristics Of The Modern Marketer | Branding Strategy Insider

Ten Characteristics Of The Modern Marketer | Branding Strategy Insider | Brand Strategy, Branding and Marketing | Scoop.it
What characteristics will help marketers go above and beyond in the 21st Century?
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10 Disruptive Marketing Trends | Branding Strategy Insider

10 Disruptive Marketing Trends | Branding Strategy Insider | Brand Strategy, Branding and Marketing | Scoop.it
Ten disruptive marketing trends that will shape the leading brands of tomorrow.
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7 Crucial Elements of a Strategic Brand Refresh

7 Crucial Elements of a Strategic Brand Refresh | Brand Strategy, Branding and Marketing | Scoop.it
Your brand is more than just your logo and color palette, so a brand refresh should be more than an exercise in graphic design.
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How Do You Become the King of Content?

Producing unique and innovative content is a vital piece of the marketing pie. So if content is king, how do you become the King of Content?
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Free PDF The 22 Immutable Laws of Branding

Download: http://bestebooks.org/0060007737 Book PDF EPUB You can get The 22 Immutable Laws of Branding Paperback, Hardcover, Kindle Edition, Audible ...
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Delivering on Your Brand’s Promise through Lifestyle and Culture

Chief Outsiders Fractional CMO Simon Waldron reveals two distinct ways to fortify your brand's promise.
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Making It Easy: Three Steps To Creating the Ultimate Customer Experience

Making It Easy: Three Steps To Creating the Ultimate Customer Experience | Brand Strategy, Branding and Marketing | Scoop.it
CMO Gary Fassak shares what’s going to make your business prosper and keep your customers coming back in his article about the customer experience.
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Seth's Blog: Our bias for paid marketing

Seth's Blog: Our bias for paid marketing | Brand Strategy, Branding and Marketing | Scoop.it
A few rhetorical questions: Is a physical therapist with a professional logo better than one with a handmade sign? Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, eve
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The Most Important Board In The World

CMO Tom Fritz has some ideas for when you’re faced with the tough issues related to maximizing profits, outsourcing, employee optimization, or downsizing.
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3…2…1… We Are “Go” for Product Launch

B2B product companies have to move quickly to innovate and release new offerings to remain viable and sustain growth.
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A2B Tracking Case Study

A2B Tracking worked with two fractional CMOs from Chief Outsiders to adopt a “military grade” brand and messaging strategy. After six months, leads doubled.
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The Fundamentals of Brand Strategy eBook

Free download, "The Fundamentals of Brand Strategy."  Are you optimizing the potential of your company brand both internally and externally? Its not your company's face. Its the spine.

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Seth's Blog: Sort by price

Seth's Blog: Sort by price | Brand Strategy, Branding and Marketing | Scoop.it
Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks. We always think abou
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Seth's Blog: Endless September (10 quick rules)

Seth's Blog: Endless September (10 quick rules) | Brand Strategy, Branding and Marketing | Scoop.it
Every year, IT professionals at colleges have to deal with an influx of newbies, all of whom ask precisely the same questions as the newbies did last year. It's Sisyphean. Of course, every day on the internet is lik
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9 Insights For Meaningful Brand Differentiation | Branding Strategy Insider

9 Insights For Meaningful Brand Differentiation | Branding Strategy Insider | Brand Strategy, Branding and Marketing | Scoop.it
The pressure for brands to own unique value in the mind has never been greater for the simple reason; choice is the enemy of focus. A growing adversary, choice is the brand nemesis of our times.
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The Rotten Truth about Low-Hanging Fruit in Business – and How to Guide Your Team to Success

CMO Deborah Fell shares how going after low-hanging fruit consumes more money and time than you may have realized or planned.
Dennis Bailen, CMO, Chief Outsiders's insight:
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6 Ways To Maintain Brand Continuity | Branding Strategy Insider

6 Ways To Maintain Brand Continuity | Branding Strategy Insider | Brand Strategy, Branding and Marketing | Scoop.it
Six principles are crucial in ensuring that a brand understands its own identity and communicates who it is and why it matters in a consistent way to consumers across time.
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Omar Elmessiri's curator insight, October 15, 2016 4:20 PM

I personally agree with Mark Somma on the ideas discussed within this article. Every marketer no matter how experienced or how skilled or how talented, they should always need to go back to the six principles of marketing. Going back to the principles is what made a marketer successful in the first place. Having said that, Principles are important and they are the guidelines to a successful business.

  1. Know what success is – It is extremely important for every business to know what do buyers see in them. For example, Tim Hortons in the eyes of their consumers is a brand in which their coffee and donuts are always fresh, affordable, and tasteful.

 

  1. Pick your Moments – picking the moment your product is essential for consumers is key to the business’s success and growth. For example, Tim Hortons always picks it moments in the morning serving consumers coffee, donuts and sandwiches that are affordable and fresh. That’s why you always find a long line up at the drive thru in the morning.

 

  1. Understand your speech patterns - knowing what to say and when to say it, is an extremely important asset for the company. For example, we all know that Apple releases its iPhone every year in September. So, they are quit all year long but a couple of months before the release date. They announce the latest iPhone and people end barging about it on various social medias.  

 

  1. Ring-Fence Engagement – Canadian hockey is important for majority of Canadians, that’s why you always see Tim Hortons advertising their brand in hockey games. It is a great opportunity to be seen at hockey games, since Tim Hortons brand revolves around hockey itself. It is the right time to be seen there and launching their brand at hockey games is key for the business.

 

  1. Champions what endures not just what shines-  Tim Horton’s has taken the initiative to always advertise their brand as always fresh. Since their coffee and donuts are always fresh, they have the control over their products freshness. This is why the business is successful because of the one message they send and the promise they deliver.

 

  1. Be recognizable in everything you do – Tim Hortons has always kept their brand familiar to customer by using brown and red to identify their brand. Yes, they change the packaging a little bit. But customers still know, what Tim Hortons looks like after the changes.
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Building Brands On What People Value | Branding Strategy Insider

Building Brands On What People Value | Branding Strategy Insider | Brand Strategy, Branding and Marketing | Scoop.it
Given that rewards drive decisions, when we create the content that powers brands, one of the biggest challenges we have is to figure out what our audiences value.
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The Ultimate List Of Marketing Statistics You Need To Know For 2016

The Ultimate List Of Marketing Statistics You Need To Know For 2016 | Brand Strategy, Branding and Marketing | Scoop.it
As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live by in 2016.
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Removing the “CUSS” from Customer Service

Removing the “CUSS” from Customer Service | Brand Strategy, Branding and Marketing | Scoop.it
Chief Outsiders CMO Rick Moran explains how utilizing customer service and follow-up strategies can help your company drive up customer loyalty and retention.
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