Brand Strategy and Marketing
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Brand Strategy and Marketing
Creating and maintaining a brand marketing strategy
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2019 Retail Trends: The Age of Influence

2019 Retail Trends: The Age of Influence | Brand Strategy and Marketing | Scoop.it
2019 Retail Trends: The Age of Influence
If you think influencers start and end with Instagram stars, it's time to think again. Syama shares the scoop on influencer marketing in 2019- including the five types of influencers to hone in on. Tune in for smart strategies for startup, growth stage and e

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Influencers and 2019 Retail Trends

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GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant? | Brand Strategy and Marketing | Scoop.it
Now that the dust has settled and the implementation process has begun, how is your business doing with your GDPR implementation? Are you compliant?
Rebecca Boschma's insight:

Great refresher for GDPR compliance.

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Make Way for the New Gmail API Policy

Make Way for the New Gmail API Policy | Brand Strategy and Marketing | Scoop.it
As of January 15, 2019, Google will be implementing updates to their Gmai API policy. We've pulled together a high-level review and what you need to know.
Rebecca Boschma's insight:

Gmail API policy changes to take note of.

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How to Get Your Email Marketing Strategy Ready for Black Friday

How to Get Your Email Marketing Strategy Ready for Black Friday | Brand Strategy and Marketing | Scoop.it
The biggest annual shopping event of the season is just about here! Is your email marketing strategy ready for Black Friday?
Rebecca Boschma's insight:

There's still time to get ready for Black Friday!

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5 Ways to Prepare for Cyber Monday

5 Ways to Prepare for Cyber Monday | Brand Strategy and Marketing | Scoop.it
With the holiday season quickly approaching, it's time to start preparing for Cyber Monday and Black Friday. Check out tips for success!
Rebecca Boschma's insight:

Time to hunker down and get ready for Cyber Monday!

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Why Your Company Needs a Website Redesign

Why Your Company Needs a Website Redesign | Brand Strategy and Marketing | Scoop.it
Your company website has been up and running for a few years and it's done fine, but what if a website redesign could make it even better?
Rebecca Boschma's insight:

Is it time for a website redesign for the new year?

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How to be Social for the Holidays

How to be Social for the Holidays | Brand Strategy and Marketing | Scoop.it
It's time to start planning for the upcoming holiday season. Check out these tips and tricks on how to elevate your social media game for the holidays.
Rebecca Boschma's insight:

Who is ready for the holiday season?

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6 Eye-Catching Content Ideas for Your Business Blog

6 Eye-Catching Content Ideas for Your Business Blog | Brand Strategy and Marketing | Scoop.it
HubSpot takes a look at the most popular blog articles published by HubSpot since 2006 to discover what eye-catching content ideas work best on a B2B business blog.

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Guest Blogging and SEO: Still Alive and Viable

Guest Blogging and SEO: Still Alive and Viable | Brand Strategy and Marketing | Scoop.it
Ever wonder how important content is to your marketing strategy? HUGE! And guest blogging and search engine optimization are tools you should be using.
Rebecca Boschma's insight:

Guest blogging, backlinks, and SEO.....ahhhh, now we're going old school!

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Could Your Reputation be Impacting Your Ability to Land in the Inbox? | MailMonitor

Could Your Reputation be Impacting Your Ability to Land in the Inbox? | MailMonitor | Brand Strategy and Marketing | Scoop.it
Rebecca Boschma's insight:

Could your email sender reputation be impacting your ability to land in the inbox?

 

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The Importance of Email Reputation Management | Mail Monitor

The Importance of Email Reputation Management | Mail Monitor | Brand Strategy and Marketing | Scoop.it
Rebecca Boschma's insight:

Monitoring your company’s email reputation is critical.  

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SEO Strategies for Your Small Business

SEO Strategies for Your Small Business | Brand Strategy and Marketing | Scoop.it
Appearing in local searches is something every small business owner needs to focus on and take seriously. Here are our tips for SEO success.
Rebecca Boschma's insight:

Here are four fundamentals that we think every small business should include in their SEO strategy.

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GDPR is Here….What Does That Mean to Your Company? | Mail Monitor

GDPR is Here….What Does That Mean to Your Company? | Mail Monitor | Brand Strategy and Marketing | Scoop.it
Rebecca Boschma's insight:

After nearly two years of discussion and prep time, the day is finally here for GDPR to go into effect. 

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How to Increase Email Subscriber Engagement

How to Increase Email Subscriber Engagement | Brand Strategy and Marketing | Scoop.it
Don't just build an email list. Build a list full of subscribers who are engaged! Check out our strategy for creating positive email subscriber engagement.
Rebecca Boschma's insight:

Great tips for increasing subscriber email engagement!

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Marketing Email Deliverability Tips for Success

Marketing Email Deliverability Tips for Success | Brand Strategy and Marketing | Scoop.it
Ready to take your email deliverability performance up a notch? Here are seven tips you can incorporate into your email strategy for optimization.
Rebecca Boschma's insight:

It's time to take your email deliverability up a notch!

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Best Practices for Marketing Email Spam Testing

Best Practices for Marketing Email Spam Testing | Brand Strategy and Marketing | Scoop.it
Email spam testing tools should be a part of your marketing arsenla. Without proper testing, your emails are likely to miss the inbox. Know before you send!
Rebecca Boschma's insight:

Stay off blacklists and help your emails land in the inbox every time with these best practice tips.

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The Scary Truth: It's Time for Your Quarterly Email Audit

The Scary Truth: It's Time for Your Quarterly Email Audit | Brand Strategy and Marketing | Scoop.it
Need to perform an email audit but don't know where to start? Our blog will fill you in on everything you need to know to do it right!
Rebecca Boschma's insight:

Are your email campaigns ready for Black Friday?

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The What and Why of SEO for Business

The What and Why of SEO for Business | Brand Strategy and Marketing | Scoop.it
When you're ready to get your business found, you're ready for SEO marketing. Learn how to do it right from our St Lous digital agency.
Rebecca Boschma's insight:

How is your search engine optimization going?

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5 Ways to Prepare for Small Business Saturday

5 Ways to Prepare for Small Business Saturday | Brand Strategy and Marketing | Scoop.it
Small Business Saturday 2018 is almost here! To help your business, we've pulled together a few tips to help you rock November 24, 2018 like a boss!
Rebecca Boschma's insight:

Small Business Saturday is coming...is your business ready?

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Why Live Streaming is Important to Your Content Strategy

Why Live Streaming is Important to Your Content Strategy | Brand Strategy and Marketing | Scoop.it
If you have something interesting to share on a regular basis and the resources to stream online, then live streaming should be part of your strategy.
Rebecca Boschma's insight:

Ready to take your marketing content strategy to the next level?

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Art Jones's curator insight, October 16, 5:47 PM

Live Streaming

The fastest route to being known liked & trusted (KLT)

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Facebook: The Good, the Bad, and the Ugly

Facebook: The Good, the Bad, and the Ugly | Brand Strategy and Marketing | Scoop.it
When outlining the social platforms that will work best for your business, Facebook has long been at the top of ‘places to be.’  However, over the past couple of years, Facebook has taken a few hits.  This has us wondering if Facebook still makes sense for business — the short answer is yes.  However, there … Facebook: The Good, the Bad, and the UglyRead More »
Rebecca Boschma's insight:

Is Facebook right for your digital marketing strategy?

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An Introvert's Guide to Video for Business

An Introvert's Guide to Video for Business | Brand Strategy and Marketing | Scoop.it
In the realm of online digital content, nothing performs as well as videos. This is why video is so critical to a marketing strategy -- even for introverts.
Rebecca Boschma's insight:

Great ideas for creating business videos.

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Phishing 101: What it is and How to Protect Your Company | MailMonitor

Phishing 101: What it is and How to Protect Your Company | MailMonitor | Brand Strategy and Marketing | Scoop.it
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Phishing 101: What it is and How to Protect Your Company
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Email Deliverability 101: Terminology and Lingo | Mail Monitor

Email Deliverability 101: Terminology and Lingo | Mail Monitor | Brand Strategy and Marketing | Scoop.it
Rebecca Boschma's insight:

Great article on basic terminology of email marketing and deliverability from MailMonitor.com. 

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Social Media and Digital Marketing Promotion —

Social Media and Digital Marketing Promotion — | Brand Strategy and Marketing | Scoop.it
Take advantage of our summer promotion and get three months of social media or digital marketing support for your business for the price of two months!
Rebecca Boschma's insight:

Summer marketing and social media promotions....3 months of services for the price of 2!!!!!!

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