Brand Storytelling
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Twitter Introduces Feature For Telling Stories With Other People's Tweets

Twitter Introduces Feature For Telling Stories With Other People's Tweets | Brand Storytelling | Scoop.it
The feature lets users organize tweets by other users to show what they consider the most important tweets about a topic or event.
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Tracy Heikel's curator insight, November 15, 2013 3:35 PM

A custom Twitter timeline is a great way for businesses to highlight and share positve customer tweets about their brand. This new feature  can be used to extend the life of a tweet.

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Effective Storytelling for B2B

Effective Storytelling for B2B | Brand Storytelling | Scoop.it
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).
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bradkerr's curator insight, November 8, 2013 5:21 PM

Your "story" is your personality and your customers want to feel a connection to your business. So make your story interesting and memorable.

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4 Reasons Why Communicators Need to Make the Le...

4 Reasons Why Communicators Need to Make the Le... | Brand Storytelling | Scoop.it
With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.
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The New Kodak Moment: Why Storytelling Is Harder... | The Social Business

The New Kodak Moment: Why Storytelling Is Harder... | The Social Business | Brand Storytelling | Scoop.it
The New Kodak Moment: Why Storytelling Is Harder Than Ever Looking back several generations, the costs and challenges of photography and videography limited how much media we could create.
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The 5 Things Every (Great) Marketing Story Needs

The 5 Things Every (Great) Marketing Story Needs | Brand Storytelling | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Brand Storytelling | Scoop.it
One of the most energizing aspects of my job is the opportunity I have a few times each year to share Burberry’s story with external audiences at conferences and events around the world.These are (Does Your Brand Tell a Powerful Story?
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Presentation Lessons from Hollywood

Presentation Lessons from Hollywood | Brand Storytelling | Scoop.it
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Some useful tips on how to create memorable presentations (or any communication) with strong storytelling. My personal favourite is the The Morgan Freeman Rule: Break your content into digestible, bite-size pieces. 

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Transform your reporting using the elements of storytelling

Transform your reporting using the elements of storytelling | Brand Storytelling | Scoop.it
Stories need more than just plots and settings. They should have characters, conflict, and themes, too.
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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Brand Storytelling | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism stories have real power to hold human attention and shape our... (Stories bind us together. Same for brands.
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Brickflow Founder Tells His Tale Behind 'Social Media Storytelling'

Brickflow Founder Tells His Tale Behind 'Social Media Storytelling' | Brand Storytelling | Scoop.it
"Storytelling" has been marketing's go-to buzzword for a couple years running. Agencies, brands and marketers all claim to be storytellers. But what does it really mean to be "social media storyteller" in an age when we are all storytellers?
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13 Timeless Lessons from the Father of Advertising

13 Timeless Lessons from the Father of Advertising | Brand Storytelling | Scoop.it
In 1962, Time magazine called David Ogilvy "the most sought-after wizard in today's advertising industry.” In his years as an advertising executive and
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