Brand Storytelling
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Rescooped by Susan McLennan from New Customer - Passenger Experience
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The Powerful Reach of a Happy Customer - #Infographic

The Powerful Reach of a Happy Customer - #Infographic | Brand Storytelling | Scoop.it
Between word of mouth and social media, the average customer will influence a whopping 42 other people for every positive experience he or she has with your company. That's according to one estimate from Ninja Metrics, creator of a social analytics platform. As a result of that huge social reach, your biggest fans' influence can contribute to as much as 20 to 40 percent of your total revenue.

Via Eric_Determined / Eric Silverstein
Susan McLennan's insight:

Happy customers drive sales. 

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CIM Academy's curator insight, April 22, 2015 6:28 AM

What it the effect of happy customers? This article suggests that the financial implications are huge.

Jean-Marie Grange's curator insight, April 22, 2015 9:09 AM

I like the concept of Social Whale... Do you see yourself as a whale?!? ;-)

Tilo Sequeira's curator insight, April 28, 2015 10:28 AM

Can you be an influencer without being an advocate of a brand? - An Infographic 

Rescooped by Susan McLennan from Digital Presentations in Education
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Playbook for a Successful Presentation: The 8 Basic Components of Every Great Speech

Get the bonus at http://preshero.co/magic Playbook for a Successful Presentation: the 8 Basic Components of Every Great Speech Give me 5 minutes and I will giv…

Via Baiba Svenca
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Baiba Svenca's curator insight, April 16, 2015 3:06 PM

Look through this magic playbook with 119 pages of great tips for presenting in public. It's worth studying with students.


LucaVanin's curator insight, April 21, 2015 3:16 AM

Un vero e proprio manuale online per Presentare in modo efficace quasi qualsiasi tipologia di presentazione.

Al suo interno ci sono spunti molto interessanti, anche piuttosto fuori dal comune.

Rescooped by Susan McLennan from Public Relations & Social Marketing Insight
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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Brand Storytelling | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky
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Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

Rescooped by Susan McLennan from Digital Presentations in Education
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7 PowerPoint text effects for snazzier slides

7 PowerPoint text effects for snazzier slides | Brand Storytelling | Scoop.it
PowerPoint's special effects can turn plain text into something worth staring at. Follow these tips to start off right.

Via Baiba Svenca
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Wendy Zaruba's curator insight, April 16, 2015 4:32 PM

Here are some great tips for that next PowerPoint Presentation, check them out.

Don Breedwell's curator insight, April 18, 2015 5:27 PM

Great tools, but please don't over do it. Remember you audience! 

Lee Hall's curator insight, April 20, 2015 10:29 AM

This could make a presentation more interesting.