Brand Relevance
10 views | +0 today
Follow
Brand Relevance
Growing a relevant brand in the digital age
Your new post is loading...
Your new post is loading...
Scooped by Ricochet Partners
Scoop.it!

Online video advertising has become 'a tale of two markets'

Online video advertising has become 'a tale of two markets' | Brand Relevance | Scoop.it
SAN FRANCISCO -- When it comes to Web video advertising, Silicon Valley technology and Hollywood-style deal-making are mixing as poorly as oil and water. As a result, the online video ad business is
more...
No comment yet.
Scooped by Ricochet Partners
Scoop.it!

7 Universal Truths for Ensuring Brand Relevance

7 Universal Truths for Ensuring Brand Relevance | Brand Relevance | Scoop.it
The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there? Follow these rules.
more...
No comment yet.
Scooped by Ricochet Partners
Scoop.it!

Red Bull Stratos Worth Tens Of Millions Of Dollars In Global Exposure For The Red Bull Brand - Forbes

Red Bull Stratos Worth Tens Of Millions Of Dollars In Global Exposure For The Red Bull Brand - Forbes | Brand Relevance | Scoop.it
Felix Baumgartner steps out from his trailer during the final manned flight for Red Bull Stratos in Roswell, N.M. on Saturday, Oct. 14, 2012.
more...
No comment yet.
Scooped by Ricochet Partners
Scoop.it!

How to maximize the reach of your social media posts

How to maximize the reach of your social media posts | Brand Relevance | Scoop.it
One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to (RT @ScottyScanlon: How to maximize the reach of your social media posts http://t.co/DCi9hvsX...)...
more...
No comment yet.
Scooped by Ricochet Partners
Scoop.it!

Ford brings in Lincoln marketing manager to promote electrification

Ford brings in Lincoln marketing manager to promote electrification | Brand Relevance | Scoop.it
Ford is getting more serious about meeting its hybrid and electric vehicle sales targets with the transition of C.J.
more...
No comment yet.
Scooped by Ricochet Partners
Scoop.it!

The end of premium vs. non premium

The end of premium vs. non premium | Brand Relevance | Scoop.it

Are there truly no more 'premium' brands? Are we truly all competitors? 

more...
No comment yet.
Scooped by Ricochet Partners
Scoop.it!

Nearly Half Of Marketers Don't Know Who Their Best Customers Are - Forbes

Nearly Half Of Marketers Don't Know Who Their Best Customers Are - Forbes | Brand Relevance | Scoop.it
ForbesNearly Half Of Marketers Don't Know Who Their Best Customers AreForbesBut there it was, 56% of retail marketers have essentially no clue as to who their best customers are.
more...
No comment yet.