Brand Positioning
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Your Brand's Positioning Should Rest on the 1 Thing You Do Best - Entrepreneur (blog)

Your Brand's Positioning Should Rest on the 1 Thing You Do Best - Entrepreneur (blog) | Brand Positioning | Scoop.it
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Entrepreneur (blog)
A really important part of crafting your brand's positioning is to understand the functional benefits that you offer as a product or service.
Kalvin Guthrie's insight:

Simple advice on picking the one thing your company excels at over competitors and marketing that in order to position the brand in the consumers mind.

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Positioning a Brand: Best Practices for Marketing Product Features With Humor - Internet Assault

Positioning a Brand: Best Practices for Marketing Product Features With Humor - Internet Assault | Brand Positioning | Scoop.it
How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh... Check this out!
Kalvin Guthrie's insight:

I really liked how they gave good and bad examples of advertisements and how they stressed that the ad has to reflect the actual quality of the brand and if the brand is not flash, to dress the ad up with humour etc as a work-around.

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Positioning a Brand: Best Ways to Market Uninteresting Products

http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the ...
Kalvin Guthrie's insight:

Informative video regarding how to best position commodities that are not as interesting to the consumer as other products

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Radio Station Brand Positioning: Existing Perception Reality | Radio))) ILOVEIT

Radio Station Brand Positioning: Existing Perception Reality | Radio))) ILOVEIT | Brand Positioning | Scoop.it
Radio stations can use positioning to differentiate themselves from competitors in the market, and become top of mind and leading in a (new) product category (#Radio #RadioILOVEITip Does your positioning really differentiate your station from...
Kalvin Guthrie's insight:

Unique article discussing how radio stations should also view themselves as products and therefore need to position themselves in the minds of customers in order to succeed, including building loyalty and saying what you are not.

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Brand positioning: three steps to defining different

Brand positioning: three steps to defining different | Brand Positioning | Scoop.it
Brand positioning is the central reason a customer chooses a brand. It’s the perceived ‘logic’ in the mind’s eye of the purchaser, telling them, ‘this is the brand for me’ at the point of purchase.

Via massimo facchinetti
Kalvin Guthrie's insight:

Interesting point of view in regards to how to best position your brand. Including the recommendation not to sell to customers, but instead to give customers a reason to buy the product.

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