Branding
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Rescooped by jackhalpin from Brand Ambassadors
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How To Become A Brand Ambassador - Across The Nation

How To Become A Brand Ambassador - Across The Nation | Branding | Scoop.it
If you want to learn how to become a Brand Ambassador, you’re in the right place! In fact, it’s not hard to get work quickly and you can start right now.

Via Jean Cruz
jackhalpin's insight:

Interesting.. didnt realise fame was the only way to become a brand ambassador

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Jean Cruz's curator insight, February 10, 2014 2:19 AM

Great tips and advice from this agency. Have not personally worked with them yet but would love to hear if you have had any experience with them - Jean Cruz 

Jean Cruz's comment, October 6, 2014 12:11 PM
@jackhalpin I don't think its literally "fame" but being active and involved on campus does help in becoming a brand ambassador.
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Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | Branding | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

 

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

 

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?
● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall
● SERPs visibility, ad campaigns, and other promotional efforts

 

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding.

 

jackhalpin's insight:

The common misconceptions about the difference between marketing and branding 

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Zahra Kamal's curator insight, October 1, 2014 3:57 AM

I found this article very informative, and it helps me understand the differences about marketing and branding in more depth.

Hsin-Ju Tsai's curator insight, October 1, 2014 7:31 AM

Branding is not about designing logo,color or setting up a website, these are just marketing tools. @Ashleigh Ali

Amol Singh's curator insight, October 2, 2014 11:00 PM

This article clears up misconceptions about branding

Rescooped by jackhalpin from Brand Equity
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6 Ways to Boost Brand Awareness Using Facebook - Business 2 Community

6 Ways to Boost Brand Awareness Using Facebook - Business 2 Community | Branding | Scoop.it

Business 2 Community 6 Ways to Boost Brand Awareness Using Facebook Business 2 Community Facebook has continued to be one of the top social media websites used by small and large businesses alike.


Via Kim Bradley
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6 good ways to boost awareness using facebook

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Kim Bradley's curator insight, April 23, 2014 1:48 AM
Interesting and valuable read. Yet more evidence that Facebook helps boost brand awareness. Particularly like to tip on word of mouth which is a great marketing tool.
Matthew Wafer's curator insight, September 25, 2014 9:30 AM

An informative and valuable article on how Facebook can build a Brand's Awareness, thus helping benefit and strengthen that of the Brand's Equity. This article also gives key points of how through these different methods a brand's identity can be further explained and expressed in a straight forward and clear manner.

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The Jumping Sneaker Prices Behind Nike's Boom Times - Businessweek

The Jumping Sneaker Prices Behind Nike's Boom Times - Businessweek | Branding | Scoop.it
Great description of how @Nike is leveraging their brand positioning and understanding of its customers. http://t.co/5KXm5DS0M9
jackhalpin's insight:

The great clever way Nike has improved their brand 

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