Brand identity and positioning
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Creating a Positive Impact For Your Brand Identity

Creating a Positive Impact For Your Brand Identity | Brand identity and positioning | Scoop.it
Looking to boost brand identity? Your business is ready to meet the world!  Everything is in place, and your site looks great.  So, let’s do a quick check – one last time. Does your brand identity stand out?

Via Thomas Faltin
Carmen Broadhurst's insight:

Organisations often forget that branding is not merely a design on their packaging or letterheads, branding is a representation and identification of your organisations total brand identity. When looking back at their brand, organisations need to remember who they are, their purpose for being in business and seeing what their customers see of the organisation. In doing this organisations will be able to truly understand their brand identity.

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What is Branding?

Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership tea...
Carmen Broadhurst's insight:

Historically branding started out as a way of identifying ownership of ones livestock and then progressed into an guarantee of quality of goods such as wine. In more recent times some brands have become a way of life.. #googleit #skypeyourfamily #youtubethatvideo

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Rescooped by Carmen Broadhurst from Business Improvement
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Building a Brand - You ARE What People Believe

Building a Brand - You ARE What People Believe | Brand identity and positioning | Scoop.it

Whether or not your business is a bricks and mortar business or a pure on-line enterprise, the management of your brand in different environments and for different market segments is becoming more complex and more important.

 

Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building.

 

This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours.


Via Daniel Watson
Carmen Broadhurst's insight:

Offline, building your reputation as an organisation can be done through actions that show how your corporate social responsibility. However, online your reputation is whatever people what to believe. A good salesman for an organisation is a satisfied customer - this goes hand in hand with a good reputation. 

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Matthew Wafer's curator insight, September 25, 2014 11:56 PM

An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand.

Brett Reid's curator insight, October 1, 2014 5:29 PM

Great article on Brand positioning . Brand Positioning  plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before.  

Francesca Everard's curator insight, October 2, 2014 7:48 AM

Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it.

 
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Game Of Tones: Finding Your Brand's Voice - Forbes

Game Of Tones: Finding Your Brand's Voice - Forbes | Brand identity and positioning | Scoop.it
Forbes
Game Of Tones: Finding Your Brand's Voice
Forbes
Your brand needs a voice. (Yes, your brand has a voice.) It's your brand's personality and the best way to identify with your audience and clients.
Carmen Broadhurst's insight:

An organisations communications must be consistent in their personality and the way they project themselves to their target audience - this behaviour creates trust and loyalty. Brand authenticity is a necessity in order to succeed!

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Jamie Snow's curator insight, October 1, 2014 11:36 PM

This article looks at the need for brands to have a voice, this voice needs to be a genuine goal and content the company shares to be successful with particular attention to your target audience. This creates a link people relate more personally to rather then the industrial view of companies.