Brand Position Starts with the Category
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by TheBrandAuthority
Scoop.it!

Search Engine Optimization is Essential to Personal Branding

Search Engine Optimization is Essential to Personal Branding | Brand Position Starts with the Category | Scoop.it
When it comes to search engine optimization, not all sites are created equal. Ecommerce sites require a different structure than informational blogs. Community message boards require different strategies than a simple landing page for a business.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

New Year, New Brands

New Year, New Brands | Brand Position Starts with the Category | Scoop.it
Every new year we see new brands vying for attention, trying to get traction in the marketplace.  Some make it and some don't.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

4 Dangers of Producing Exclusive Brands

4 Dangers of Producing Exclusive Brands | Brand Position Starts with the Category | Scoop.it
Whether you call them control brands, own brands, or exclusive brands, supermarkets and box stores love to have products labeled with their own brands.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Connecting With Customers During the Holidays: Send More Than a Simple Card

Connecting With Customers During the Holidays: Send More Than a Simple Card | Brand Position Starts with the Category | Scoop.it
The U.S. is home to almost 28 million small businesses, according to the Small Business Administration. As a small business owner yourself, you probably didn't need to read that statistic to know that competition abounds.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Brand Positioning Uses a Number of Tools

Brand Positioning Uses a Number of Tools | Brand Position Starts with the Category | Scoop.it
Brand positioning is the craft of choosing how your buyers see, discover, and access your product. It’s important to note that positioning is a gerund – a verb that acts as a noun, and denotes progressive or continuous action.
TheBrandAuthority's insight:

Brand positioning is the craft of choosing how your buyers see, discover, and access your product. It’s important to note that positioning is a gerund – a verb that acts as a noun, and denotes progressive or continuous action. 

more...
dane norton's curator insight, September 29, 2014 8:21 PM

Brand positioning is so crucial for choosing how your buyers see, discover and access your product. The first step is to decide where you want your brand to be then send off cues to the buyer and general public. There are several tools for band positioning, advertising is a stand out tool in my opinion as this is the communication channel between you and your customer so if done right you have the power to advertise your brand positioning.

Lisa Pan's curator insight, September 30, 2014 12:48 AM

Brand positioning is thw way how the buyers see the produts that the brand promoted. To decide where the brand will be send off cues to buyers and public, there are few tools for brand positioning, advertising us a stand out tool and world wide used, as this platform between the sellers and buyers, how they communicate through.

Ellie Bigsby's curator insight, October 1, 2014 5:21 AM

This article discusses the different methods a brand can use in order to position itself. It shows that a brands logo should not be the only component used in order to position a brand, and that a brand should not get too comfortable. It also discusses how a brand should do what it says, for example goodwill. This is important as consumers will eventually see through the gap and notice if a company is not displaying what they say they are.  

Scooped by TheBrandAuthority
Scoop.it!

Marketing Channels Do Two Things Well

Marketing Channels Do Two Things Well | Brand Position Starts with the Category | Scoop.it
Marketing channels are the means of getting your product to market while also effectively communicating good reasons to buy it at every level of distribution. Marketing channels are often confused with advertising channels.
TheBrandAuthority's insight:

Marketing channels are the means of getting your product to market while also effectively communicating good reasons to buy it at every level of distribution.

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Channel Distribution Management Trumps the Product

Channel Distribution Management Trumps the Product | Brand Position Starts with the Category | Scoop.it
Companies – especially new companies--underestimate channel distribution management. Channel distribution management includes everything from merchandising and delivery, to policies and procedures, oversight and field reports.
TheBrandAuthority's insight:

Companies – especially new companies–underestimate channel distribution management. Channel distribution management includes everything from merchandising and delivery, to policies and procedures, oversight and field reports. It’s a huge area of concern. 

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Customer Satisfaction Starts with Complaints

Customer Satisfaction Starts with Complaints | Brand Position Starts with the Category | Scoop.it
Any discussion about customer satisfaction needs to start by training a microscope on dissatisfied customers. Only a fraction of the dissatisfied customers will ever mention it to your company. The vast majority will just buy something else.
TheBrandAuthority's insight:

Any discussion about customer satisfaction needs to start by training a microscope ondissatisfied customers. Only a fraction of the dissatisfied customers will ever mention it to your company. 

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Customer Retention Strategies

Customer Retention Strategies | Brand Position Starts with the Category | Scoop.it
Customer retention is all about how your company maintains its client base and how it creates a loyal following. Customer retention is a big function of customer satisfaction.
TheBrandAuthority's insight:

Customer retention is all about how your company maintains its client base and how it creates a loyal following.


Read more: http://www.thebrandauthority.net/customer-retention-strategies/

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Brand Image is Developed After the Launch

Brand Image is Developed After the Launch | Brand Position Starts with the Category | Scoop.it
There are many companies that will create a brand image for you. They’ll develop a logo, a slogan, and perhaps packaging for your product or service. They might even obtain third-party endorsements.
TheBrandAuthority's insight:

Here are a few critical areas requiring attention before and after the launch to build a successful brand image:

Read more: http://www.thebrandauthority.net/brand-image-is-developed-after-the-launch/#ixzz2kX5Xch38

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

A Few Ways to Build a Brand

A Few Ways to Build a Brand | Brand Position Starts with the Category | Scoop.it
There are many ways to build a brand. There was a time when rock radio stations took money called “payola” to play certain songs over and over again.
TheBrandAuthority's insight:

There are many ways to build a brand. There was a time when rock radio stations took money called “payola” to play certain songs over and over again.

Read more: http://www.thebrandauthority.net/a-few-ways-to-build-a-brand/#ixzz2kRL1cLvo

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Before You Start Packaging Design – PART 2

Before You Start Packaging Design – PART 2 | Brand Position Starts with the Category | Scoop.it
Packaging design must be practical. In the early days at Barefoot Wine, we sold several shipping containers of 1.5 magnums of Sauvignon Blanc to our buyers in Japan.
TheBrandAuthority's insight:

Packaging design must be practical. In the early days at Barefoot Wine, we sold several shipping containers of 1.5 magnums of Sauvignon Blanc to our buyers in Japan.

Read more: http://www.thebrandauthority.net/before-you-start-packaging-design-part-2/#ixzz2jyU6ln14

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Packaging Can Make or Break a Product

Packaging Can Make or Break a Product | Brand Position Starts with the Category | Scoop.it
Good package design begins as an act of discovery, not a creative art form. The word “packaging” has several different meanings in commerce. It can apply to products or to services.
TheBrandAuthority's insight:

Good package design begins as an act of discovery, not a creative art form. The word “packaging” has several different meanings in commerce.

Read more: http://www.thebrandauthority.net/packaging-can-make-or-break-a-product/#ixzz2jmhCxN3J

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Consumer Brands Live or Die with the New Year Sets

Consumer Brands Live or Die with the New Year Sets | Brand Position Starts with the Category | Scoop.it
Consumer brand builders’ angst is over the top every year at this time.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Don’t Hurt Your Brand Image with Single-Use Containers

Don’t Hurt Your Brand Image with Single-Use Containers | Brand Position Starts with the Category | Scoop.it
When you brand single-use containers, you are signing your own garbage.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Start Your Holiday Social Media Campaigns NOW!

Start Your Holiday Social Media Campaigns NOW! | Brand Position Starts with the Category | Scoop.it
The National Retail Federation recently released their overall holiday retail sales forecast which expects an increase of almost 4 percent over last year to $602 billion.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Black Friday Exceeds its Brand Width

Black Friday Exceeds its Brand Width | Brand Position Starts with the Category | Scoop.it
This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

The Distribution Channel is All-Important

The Distribution Channel is All-Important | Brand Position Starts with the Category | Scoop.it
The distribution channel is, perhaps, the least glamorous and the least respected sales process, but it is the most essential. Without it, you can’t get your product to your customer. With that in mind, it’s good to know the basics.
TheBrandAuthority's insight:

The distribution channel is, perhaps, the least glamorous and the least respected sales process, but it is the most essential. Without it, you can’t get your product to your customer. With that in mind, it’s good to know the basics.

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Product Positioning Definition

Product Positioning Definition | Brand Position Starts with the Category | Scoop.it
An official product positioning definition is: a consumer’s view of a product or service compared to its competition.
TheBrandAuthority's insight:

An official product positioning definition is: a consumer’s view of a product or service compared to its competition. Here are some critical considerations to achieve product positioning beyond pricing, appearance, quality and endorsements:


Read more: http://www.thebrandauthority.net/product-positioning-definition/

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Cosmetic Packaging is Anything but Superficial

Cosmetic Packaging is Anything but Superficial | Brand Position Starts with the Category | Scoop.it
Cosmetic packaging is not only a shipping necessity; it is a vital aspect of marketing. Good cosmetic packaging causes excitement and anticipation in the consumer.
TheBrandAuthority's insight:

Cosmetic packaging is not only a shipping necessity; it is a vital aspect of marketing. Good cosmetic packaging causes excitement and anticipation in the consumer. 


Read more: http://www.thebrandauthority.net/cosmetic-packaging-is-anything-but-superficial/

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Good Product Positioning Examples Abound

Good Product Positioning Examples Abound | Brand Position Starts with the Category | Scoop.it
Product positioning examples are all around you. Product positioning messages reach you every time you shop, drive, work, listen to the radio, or read a newspaper.
TheBrandAuthority's insight:

Product positioning examples are all around you. Product positioning messages reach you every time you shop, drive, work, listen to the radio, or read a newspaper. 

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Brand Management includes Crisis Control

Brand Management includes Crisis Control | Brand Position Starts with the Category | Scoop.it
Brand management is comprehensive vigilance, adjusted to market conditions and distribution realities. Crisis control is no doubt a major part of brand management. Odwalla is an excellent example of good brand management.
TheBrandAuthority's insight:

Brand management is comprehensive vigilance, adjusted to market conditions and distribution realities. Crisis control is no doubt a major part of brand management.

Read more: http://www.thebrandauthority.net/brand-management-includes-crisis-control/#ixzz2kd2jLQYa

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

When it Comes to Creativity, Let Sales Direct Marketing

When it Comes to Creativity, Let Sales Direct Marketing | Brand Position Starts with the Category | Scoop.it
We were recently asked by an MBA marketing grad, “How can I successfully use the creative skills I have learned in the real world?” We responded with the biggest lesson we learned while building the Barefoot wine brand.
more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Brand Marketing is All about Choices

Brand Marketing is All about Choices | Brand Position Starts with the Category | Scoop.it
Brand marketing can be done through everything from pricing and distribution to customer-loyalty programs and endorsements. Here are just a few ways to consider: Brand marketing through various channels.
TheBrandAuthority's insight:

Brand marketing can be done through everything from pricing and distribution to customer-loyalty programs and endorsements. Here are just a few ways to consider:

Read more: http://www.thebrandauthority.net/brand-marketing-is-all-about-choices/#ixzz2kLZ4CKas

more...
No comment yet.
Scooped by TheBrandAuthority
Scoop.it!

Before You Start Packaging Design – PART 1

Before You Start Packaging Design – PART 1 | Brand Position Starts with the Category | Scoop.it
You may design a beautiful package – but what if it doesn’t fit on the shelf? Or it’s hard to get on a pallet? Or the people at the warehouses or stores or shipping companies are confused about the contents?
TheBrandAuthority's insight:

You may design a beautiful package – but what if it doesn’t fit on the shelf? Or it’s hard to get on a pallet?

Read more: http://www.thebrandauthority.net/before-you-start-packaging-design-part-1/#ixzz2jt1qvcEp

more...
No comment yet.