Brand Marketing Digest
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Brand Marketing Digest
Best of the best news, analysis, and commentary on all things brand
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Social CRM Is Not A Strategy - But You Do Need A Strategy To Succeed

Did your airline make you wait hours on end on the tarmac? Did your favorite online shoe merchant send you the wrong sandals for your trip to Bermuda? Poor customer experiences can quickly damage the reputation of your brand.
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Social Media Technology for Business Intelligence | Strategy and Competitive Intelligence

Social Media Technology for Business Intelligence | Strategy and Competitive Intelligence | Brand Marketing Digest | Scoop.it
Presentation at the Taylor Institute for Direct Marketing on using social media to gain business & competitive intelligence.
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The Ultimate Guide to Creating a Positive Brand Image for Online Reputation Management

The Ultimate Guide to Creating a Positive Brand Image for Online Reputation Management | Brand Marketing Digest | Scoop.it
Online reputation management is something that most people and businesses only think of when they need it. CLICK HERE TO READ MORE...
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How to Dominate Big Data & Beat the Competition with Technology

How to Dominate Big Data & Beat the Competition with Technology | Brand Marketing Digest | Scoop.it
Learn how to manage Big Data with new technologies designed to help you unlock insight and compete more effectively. (How does competitive intelligence relate to Big Data?
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What's the Diff Between Multichannel and Cross-Channel Marketing?

What's the Diff Between Multichannel and Cross-Channel Marketing? | Brand Marketing Digest | Scoop.it
If you're like me, you're probably noticing new marketing terms popping up all the time. (RT @agreennonprofit: Good to know - What's the Diff Between Multichannel and Cross-Channel Marketing?
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Meeting Your Customers through Engagement — Lauren MacEwen

Meeting Your Customers through Engagement — Lauren MacEwen | Brand Marketing Digest | Scoop.it
This is also a great way to think about cross-channel marketing. The more places you connect with customers, the more support you have. Even if a customer doesn't connect with your business in one venue, they'll hopefully ...
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Why Today's Marketing Planning Models Fail To Deliver In The C-Suite

Why Today's Marketing Planning Models Fail To Deliver In The C-Suite | Brand Marketing Digest | Scoop.it
Over the past month, I have met privately with dozens of CMOs. Many of them are feeling like the tree that fell in the forest. They cannot determine if anyone can really hear them.
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5 Things Auto Brands Can Teach You About Online Marketing

5 Things Auto Brands Can Teach You About Online Marketing | Brand Marketing Digest | Scoop.it
If you're looking to gauge brands' engagement with digital media, look no further than the automotive industry. Here's why. (Want to learn how to brand your Practice.
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