Brand Monitoring, Digital Branding, Online Reputation
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Rescooped by Quang Nguyen from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
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Monitoring Your Brand's Green Business Image Online

Monitoring Your Brand's Green Business Image Online | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

Feb 4, 2013 WAYS2GOGREEN

If you own or work for a company that has an eco-friendly platform, congratulations. This means that you are a part of a business that is conscious about and committed to the needs of the environment... http://www.ways2gogreen.com/blog/post/2013/02/04/Guest-Post-Monitoring-Your-Brands-Green-Business-Image-Online.aspx


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Social media monitoring: 4 things to consider

Social media monitoring: 4 things to consider | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

Although it sounds obvious that you think about what you want to monitor before buying a social media monitoring tool, we notice not all brands think about (absoluut "@jozefien_v: RT @engagor: Social Media Monitoring: 4 Things to Consider Before You...

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News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts"

News and Topic Monitoring: Eight Alternatives If Google Kills "Alerts" | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

"Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away."


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Elsie Whitelock's curator insight, May 6, 2013 9:12 AM

 some good alternatives for alerts..

Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
Robyn Mather's comment, June 8, 2013 3:07 PM
Looking at talkwalker.com/alerts as a possible replacement for google
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INFOGRAPHIC: Where Brand and Social Media Monitoring Fall Short « Venuelabs – Storefront Intelligence

INFOGRAPHIC: Where Brand and Social Media Monitoring Fall Short « Venuelabs – Storefront Intelligence | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

Venuelabs was founded on the premise that merchants and brands were struggling to connect with their customers on a local level. While in recent years we have seen many brands embracing social media and brand monitoring, there still exists a blind spot for local.

 

This blind spot is continuing to grow, mostly due to the massive consumer shift to the always-connected smart phone and location aware mobile apps. It is fundamentally changing the ways that consumers interact with brands. The context of where is a transformative element.

Location is the New KeywordWhen you snap a photo of a new pair of shoes, sharing that out to your friends saying “what do you think?” you don’t need to say “I’m at the JC Penny’s on Market St”-       It is implied. When you check-in to your hotel and leave a tip saying “Ugh, stale bagels and bad coffee in the breakfast buffet”, you don’t need to say which hotel you’re referring to-       It is implied. When you post up a comment saying “Joe always takes great care of my car!” you don’t need to say which repair shop you’re referring to-       It is implied. 

In all of these cases, there is no mention of the brand – only location. Location is the new keyword.

New Study and Infographic

Our data science team set out recently to answer some fundamental questions about this consumer shift to local, and more importantly to measure the impact on specific brands and industries. What we found was pretty definitive: Brands employing even the best-of-breed brand and social media monitoring platforms have a significant blind spot when it comes to local customers. In fact, across industries, we saw this blind spot for local to be an average of 86%, but even higher in some industries.

Today we are excited to share an infographic and a press release related to our findings.

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What Do Marketers Think About Social Media Monitoring? [Infographic] - Brandwatch

What Do Marketers Think About Social Media Monitoring? [Infographic] - Brandwatch | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

It’s been all about the infographics this past week, and we’ve been pleased to see so many great ones about social media knocking about.

 

Today, we have this social media monitoring one from business consulting and technology service provider Infosys. The infographic, based on data from a number of surveys, asks ‘Are you monitoring what matters?’ (well, are you?) and has some interesting stats about marketers’ feelings towards social media and monitoring.

 

It found that there is a shift towards in-depth social media monitoring, with 60% of businesses saying they intended to increase their monitoring efforts significantly within the next year or two (good news for us then eh!)

 

However, there’s still 47% of business that aren’t monitoring online communities (naughty them).

 

Surprisingly though, only 24% of business that are monitoring already aren’t measuring the ROI of social media campaigns and 38% only measure ‘Likes’, comments and interactions on Facebook. This rather backs up findings from another infographic we wrote about last week; seems ROI is still a sticking point for many.

 

Why do marketers like social media? Well, 85% said it helped their business engage in dialogue with potential or current customers. 58% thought that increased sales and partnerships was a benefit, and 41% cited reduced costs of traditional customer satisfaction processes.

 

Results from a survey of 700 marketers also showed that marketers believe Facebook fans are valuable to a business because they:

help with customer recruitmenthave higher conversion ratespurchase products or services more frequently

And here’s all that lovely information in visual form, in case you’d rather not listen to (read) us twittering on:

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5 Reasons Why Social Media Monitoring is Essential for PR

5 Reasons Why Social Media Monitoring is Essential for PR | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
The social media landscape has undergone a huge transformation in the last couple of years. Brands have gradually increased awareness regarding the importance of monitoring what their target audience says about them in the online environment. The incapacity of controlling what is being said on social media platforms about their products, services, staff etc. leads to a single outcome: keeping an eye on these channels and making sure that all mentions are appropriately dealt with.
Via Brian Yanish - MarketingHits.com
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Search and Curate News Stories on Specific Topics with StoryCrawler

Search and Curate News Stories on Specific Topics with StoryCrawler | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

Robin Good: StoryCrawler is an upcoming news and content curation platform which allows you to easily track an unlimited number of topics / keywords and to curate selected ones for publication, both on the web, via RSS feed or email.

 

Selected news stories can be, tagged, categorized and fully edited in each and every aspect before being published.

 

Inside the Storycrawler backend, a curator can configure and save an unlimited number of persistent searches monitoring online mentions of events, people, brands inside specific types of content sources (e.g.: social media, news, blogs, etc.).

 

Storycrawler makes your curated news stream available as a RSS feed, as an embeddable javaScript or iFrame code snippet, besides publishing your content directly on your account pages and providing direct sharing options for Facebook and Twitter.

 

From my own limited experience in testing an "unofficial" early Beta version of Storycrawler, it looks like the basics features are all in place while the UI, usability and final output formatting options still having some work to do.

 

P.S.: The platform seems to be targeted at medium to large size, enterprise companies and does not provide for now indications of its pricing plans. You can contact a StoryCrawler representative here: http://www.storycrawler.com/contact/

 

Promising.

 

Find out more: http://www.storycrawler.com/ ;

 

 


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How To Use Social Monitoring Tools To Track Brands And Competitors

How To Use Social Monitoring Tools To Track Brands And Competitors | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

“If a tree falls in a forest and no one is around to hear it, does it make a sound?”


Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.


But I’m here to tell you that yes, yes it does make a sound. A really loud sound.


Social media has forced brands to relinquish control over to consumers who can influence how others perceive them.


Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understanding how competitors are perceived and industry trends are changing. Ignore it at your own peril.


I know how overwhelming tracking this vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).

 

To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus.

 

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A social media monitoring success story

A social media monitoring success story | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
A social media monitoring success story was written by David Leonhardt, THGM professional SEO consultant.
Smart brands are monitoring social media to track their reputation and following up with action.

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8 Ways Brands Use Content Engagement To Drive Strategy Webinar 122012

Studies show Marketers, PR Professionals and Social Media/ Digital Experts are measured on increasing engagement and that engagement is often evaluated with ...
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4 Tools for Monitoring Your Brand’s Online Presence

4 Tools for Monitoring Your Brand’s Online Presence | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites,
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Spyrix Personal Monitor - main functions

http://www.spyrix.com/spyrix-personal-monitor.php Spyrix Personal Monitor is a powerful multifunctional program for full and detailed monitoring of user acti...
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Free Social Listening Tools to Monitor your Brand - STLtoday.com

Free Social Listening Tools to Monitor your Brand - STLtoday.com | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
Free Social Listening Tools to Monitor your Brand
STLtoday.com
What's important to remember in the rush -- even “crush” -- of tools, data and analytics offered is that nothing can take the place of good old-fashioned observation.

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Spiral16 Social Media Monitoring, Research & Reporting

Spiral16 Social Media Monitoring, Research & Reporting | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
Spiral16 social media monitoring software and analytics services harness valuable web data for business. Clients use social media monitoring for competitive intelligence, brand management, market research, and lead generation.

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19 Best Social Media Monitoring and Management Tools

19 Best Social Media Monitoring and Management Tools | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
Social Media Monitoring tools help you understand what people are saying about your brand. Here's a list of the top monitoring and management tools.

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Business Online Reputation Management and Monitoring

Business Online Reputation Management and Monitoring | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

If your  business understands the power of social media, you will understand the need to monitor what is being said about your business, in order to manage and protect your business reputation. This article provides a list of 20 tools that you can use to facilitate effective monitoring of your name and brand in the social media space. 


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HootSuite adds hard-core social analytics via Brandwatch, announces new milestones

HootSuite adds hard-core social analytics via Brandwatch, announces new milestones | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

Blue Genie Art Nov. 12 - 13, 2013 San Francisco, CA Tickets On Sale Now HootSuite announced this morning that is has partnered with Brandwatch, one of the leading social media monitoring and analytics platforms, to bring Brandwatch’s extensive...

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Social Media Monitoring Tools: Facts and How to Use | All Infographics

Social Media Monitoring Tools: Facts and How to Use | All Infographics | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
Infographics on Social media Monitoring Tools for popularity and branding for business with social media booster proving effective results for profitable income...

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Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

May 16, 2013  Author Frédéric Jahard

 

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, they are beginning to realize there’s a huge hole in their social media monitoring strategy: images.

Today, the social web is all about images. People upload more than 300 million photos to Facebook alone every day, and 50% of all Facebook posts are now photos – prompting the social network to recently revamp its newsfeed to highlight images over text posts. Overall, 45% of Internet users create and share images, while only 18% share videos, according to October 2012 research from the Pew Internet and American Life Project, and more and more people are snapping and sharing photos with their smartphones. Some 22% of social network users now upload photos from their smartphones on a regular basis.

Social networks are filled with billions and billions of photos – many of which contain photos of brand products and logos. Many times, when consumers upload brand images or logos, they don’t add text tags referencing the brand. Therein lies a big problem. Most SMM tools – including leaders such as Radian6, Lithium Technologies, HubSpot, Sysomos, Buzzstream, and Meltwater – still rely on text-based monitoring. They track keywords, tags and URLs, and then apply advanced analytics to spot sharing patterns and brand sentiment. Even the new Pinterest analytics companies, such as Pinalyzer, Piqora, and Octopin, use text-based monitoring to track photo URLs and tags – instead of using image recognition to scan the images themselves. That worked fine when most social network posts were text, but falls far short in today’s photo-centric world.

Using text-based SMM tools, marketers can’t find out if people are posting their product images or logos in either a positive or a negative light; they can’t track altered or “hacked” brand images; and they can’t locate images of counterfeit versions of their products. When marketers can’t find, monitor, and protect their visual assets online, they also lose out on powerful opportunities to promote their brands. Some 90% of information transmitted to the brain is visual, and images are processed 60,000X faster in the brain than text – making images one of the best ways for brands to connect with consumers.

Clearly, most SMM technology companies don’t have the resources to develop image recognition in house. It takes years and years of R&D to create image recognition technology that can scan, detect, and recognize similar images based on color, tone, shape, and other features. Some SMM companies are buying or partnering with established players to integrate image recognition into their text-based analytics platforms. Meltwater recently acquired Occulasai for this very reason, and surely more acquisitions and partnerships will follow.

Clearly, marketers can’t afford to wait around much longer for image-based social media monitoring. The social web is becoming more and more image-centric, and brands want to leverage their visual assets to build brand reach and influence sales.

For example, imagine if Adidas could scan the millions of personal marathon photos posted on Facebook to find images of runners sporting Adidas shoes? The company could even use advanced image recognition to find only photos of Adidas wearers with happy smiles on their faces, or only photos of runners crossing the finish line. With image recognition married to SMM technology, Adidas could not just identify those photos, but track how many times the photos are shared and with whom, and find out if the photos have an impact on sales. At some point, marketers like Adidas will surely be able to pay to “promote” posted photos that highlight their brand or products – much like they do now for text-based posts using Facebook’s Promoted Posts.

The bottom line: Social media analytics is about to get image religion. In the next 6-12 months, more and more SMM companies will partner with, or acquire, image recognition technology companies. And, of course, Facebook won’t stop working on its own image recognition technology; it already uses facial recognition technology to suggest tags of your friends, so why not extend that technology to scan for brand images?

For brands wanting to take control of their visual footprint on the social web, image-based SMM can’t come too soon.

 

Source: http://www.adotas.com/2013/05/who’s-sharing-my-brand-images-why-text-based-social-media-monitoring-falls-short/

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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it

Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....

 

So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:

- Search engine dominance

- Brand monitoring

- Social media PR

- Reviews and recommendations

- Customer service and culture

- Negative-PR management- Brand advocacy...


Via Jeff Domansky
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Selina EverHungry Nihalani's curator insight, August 22, 2013 7:48 AM

In this article we can see the author emphasizes on the importance of brand reputation and highlights strategies on how to go about this so that businesses can safe guard their brand. A few years back, people would hear about a good place to eat, or something similar, through word-of-mouth. Whereas, today in a short span of time can information such as feedback can be viewed by a number of people at the same time via the Internet. This article was a good read and struck the brand management chord. It provides helpful details and tools that brands can use in order to secure their brand more safely. It also says, brands must motivate their customers to positively talk about their products and services on sites that catch the public eye.

Swati Tiwary's comment, August 22, 2013 11:43 PM
Brand reputation is vital for a brand to survive and can be downfall if not managed properly.. Hence this article is real good as it provides the steps to successful brand management.
Angela Kim's comment, September 26, 2013 4:04 PM
@Sally, i agree with you brand management for business is the most important thing in order for the business to success. there fore the sevent key steps seem to give really good tips for them to lose ther brand management.
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How to Identify and Monitor Your Brand Influencers

How to Identify and Monitor Your Brand Influencers | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
In this post I’m going to show you how you can find out who’s influencing your brand online, and by monitoring their online conversations, identify new opportunities.

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An Israeli social network exclusively for children - Al-Monitor

An Israeli social network exclusively for children - Al-Monitor | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
An Israeli social network exclusively for children Al-Monitor Summary⎙ Print Nipagesh is a new Israeli social network designed exclusively for elementary school children, enabling all activities that can be done on Facebook in a secure and...

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5 Helpful Tools to Monitor Your Brand on Social Media

5 Helpful Tools to Monitor Your Brand on Social Media | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
It’s good to keep tabs on what people are saying about your brand or business around the internet. Negative reviews or bad publicity can tarnish your brand,
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How to Identify and Monitor Your Brand Influencers

How to Identify and Monitor Your Brand Influencers | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
In this post I’m going to show you how you can find out who’s influencing your brand online, and by monitoring their online conversations, identify new opportunities.

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5 of the Best Social Media Monitoring Tools for your Company or Brand | Social Talent

5 of the Best Social Media Monitoring Tools for your Company or Brand | Social Talent | Brand Monitoring, Digital Branding, Online Reputation | Scoop.it
There`s one over-arching fact that all businesses and business leaders MUST get to grips with now: Just because your business isn`t on these networks, doesn`t mean that your customers and/or employees aren`t, and aren`t mentioning your company.

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