5 things to remember when it comes to telling your brand’s story on social | memeburn | Brand Marketing IMC - Milestone 1 | Scoop.it

Story telling is the art of connecting the hearts and minds of your fans with a shared value and ideal that defines the sacred truth of why the brand exists, and who benefits from that existence. Story telling allows the customers to connect the outer value and reason the brand exists with inner values of the consumer. A successful narrative taps into the mythical, the carnal and the base behaviours we were once taught in our village. This ‘story’ allows for a connection that goes beyond the traditional transaction. A successful narrative should remind us of something sacred, a deep value within ourselves rather than just promoting a product or service. It taps into those bedtime tales from our youth. There are several tactics you can use when implementing this strategic imperative:

Via Jeff Domansky, Brian Yanish - MarketingHits.com