Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Brand Marketing & Branding | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....

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Designing logos for the color-blind

Designing logos for the color-blind | Brand Marketing & Branding | Scoop.it

People with "normal" color vision don't see the full available spectrum of waves either. The visible light is only a relatively narrow section. Ultra-violet or infra-red "colors" are undetectable for humans. Unless of course we consider being able to get...

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Lippincott designs new eBay identity

Lippincott designs new eBay identity | Brand Marketing & Branding | Scoop.it
US consultancy speaks of ‘visual harmony’ as eBay looks to position as ‘global online marketplace.’...
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