Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Take a look at American Airlines’ logos through the years

Take a look at American Airlines’ logos through the years | Brand Marketing & Branding | Scoop.it
American Airlines chairman and CEO Tom Horton told a press conference Thursday that he was in second grade and Richard Nixon was in the White House when American last changed its logo.
Sylvain Leroux's insight:

A rebranding of an iconic american brand : a lighter logo and new stripes.
Difficult to revisit a symbol part of american culture...

Do you like it? Or did you prefer the old one with the eagle?

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The Elastic Brand: Virgin Expands in Every Direction

The Elastic Brand: Virgin Expands in Every Direction | Brand Marketing & Branding | Scoop.it

Wines, Mobile, Gaming, Trains,...

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Branson bets £1m that Virgin brand will endure for five years

Branson bets £1m that Virgin brand will endure for five years | Brand Marketing & Branding | Scoop.it
Virgin Atlantic boss Sir Richard Branson has challenged his BA opposite number Willie Walsh to a £1m bet that the Virgin brand will...
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