Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Here Is Your First Look at the New Disney Channel Logo

Here Is Your First Look at the New Disney Channel Logo | Brand Marketing & Branding | Scoop.it
The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow.
Sylvain Leroux's insight:

Logo refresh.

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[Brand] rebuilding Playboy: less smut, more money - WSJ

[Brand] rebuilding Playboy: less smut, more money - WSJ | Brand Marketing & Branding | Scoop.it
Playboy, now private, in the past few years has outsourced much of its media operations and shed some of the seedier aspects of its business, like its cable-TV channels, to focus on fragrance licensing and other revenue streams.
Sylvain Leroux's insight:

Playboy rebuilds brand around lifestyle rather than porn, a strategy of morphing into a licensing company.

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American Express Interactive Channel Is Set to Reach 50 Million Homes

American Express Interactive Channel Is Set to Reach 50 Million Homes | Brand Marketing & Branding | Scoop.it

American Express is taking another step toward the new world of television that is always on, making a deal with BrightLine for a yearlong campaign centered on an interactive branded channel.
The company's agreement with BrightLine is for a channel providing viewers content like video clips, offers and games.
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New Nespresso Commercial : Intense Moments

Discover Kazaar & Dharkan with the new TV commercial. "Intense Moments" is a series of intense experiences; each one a metaphor for the intensity felt when e...

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DreamWorks Animation taps Michael Francis as global brand officer

DreamWorks Animation taps Michael Francis as global brand officer | Brand Marketing & Branding | Scoop.it
DreamWorks Animation -- the Glendale studio that created the " Shrek " "Kung Fu Panda" and "Madagascar" movies -- on Sunday named former  J.C. Penney President Michael Francis to the newly created position of chief global brand officer.
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First look: EE ad with Kevin Bacon

First look: EE ad with Kevin Bacon | Brand Marketing & Branding | Scoop.it

EE, the brand previously known as Everything Everywhere, has unveiled its first multi-million pound TV ad campaign by Saatchi & Saatchi starring Hollywood A-lister, Kevin Bacon.

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