Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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The Siren on Your Starbucks Cup Was Born in 7th-Century Italy

The Siren on Your Starbucks Cup Was Born in 7th-Century Italy | Brand Marketing & Branding | Scoop.it
On a late October morning, the wind howls through the winding streets of ancient Otranto. Whitecaps curl up from a bright blue sea, smashing against the...
Sylvain Leroux's insight:

The particular split-tailed and long-locked mermaid whose descendants populate coffee cups all over the world first appears on the mosaic floor of a cathedral in Pesaro, Italy. This mosaic was created during the Byzantine era, in the 7th century. Five hundred years later, she became a focal part of the mosaic in the Otranto Cathedral.

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How McDonald's Toppled Starbucks From The Social Top Spot - Forbes

How McDonald's Toppled Starbucks From The Social Top Spot - Forbes | Brand Marketing & Branding | Scoop.it
McDonald's has replaced Starbucks as the most social restaurant brand. How come?
Sylvain Leroux's insight:

via Tami Cannizzaro

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Starbucks Blows Up Logo for Holiday Collection with Rodarte

Starbucks Blows Up Logo for Holiday Collection with Rodarte | Brand Marketing & Branding | Scoop.it

The holiday shopping season is in full swing, and Starbucks would love to offer one-stop shopping so its caffeinated customers needn't bother with any other retailer. Why not pick up some gifts while refuelling during holiday shopping?

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Brand Marketing & Branding | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...

(source @richardvs)

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Chick-fil-A, Starbucks, Subway Top Customer Experience Rankings, Says Survey

Chick-fil-A, Starbucks, Subway Top Customer Experience Rankings, Says Survey | Brand Marketing & Branding | Scoop.it

Chick-fil-A, Starbucks and Subway earned the top customer experience ratings

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Chrysler cites Nike, Starbucks in strategy to personalize brand

Chrysler cites Nike, Starbucks in strategy to personalize brand | Brand Marketing & Branding | Scoop.it
The Chrysler brand competes against other auto brands like Ford and Chevrolet. But Saad Chehab, president and CEO of Chrysler, has a few other business comparisons.
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Luna Phan's curator insight, April 9, 2013 9:22 AM

By differentiating its product with other Benchmark's, Chryler had built it brand as an luxury product with limited edition and own designed in request. Customer's ownership can be fulfilled by adding some more personal details to the car. This may higher customer's satisfation as well as the brand value.  

Ilona Hussain's comment, April 9, 2013 10:25 PM
I found it very interesting how Saad Chehab decided to use the same concept as Starbucks of personalizing products. After reading the first part of the article I was unsure as to how he would go about implementing this concept; it would be very difficult (as well as expensive) to create a car which was tailored to an individual consumers personal taste. However the way Chehab implemented the new company strategy I believe was very successful. Attracting the attention of a worldwide artist like 50cent would definitely be good PR for the company especially when the music video the car features in has already been viewed 35 million time
Shiv Batta's comment, April 10, 2013 12:44 AM
Interesting. Some companies strive to create the largest target market possible, while others establish smaller segments of the market they wish to aim their product at. So in this case Chysler, which just has 3 models of cars, is attempting to become more personable. In order to be successful at indiviualising their cars, I would think that the company must be able to collect information on the individual being marketed to.
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Starbucks celebrates Mondays and discounts breakfast lattes

Starbucks celebrates Mondays and discounts breakfast lattes | Brand Marketing & Branding | Scoop.it
Starbucks celebrates Mondays and discounts breakfast lattes marketing news. Read Starbucks celebrates Mondays and discounts breakfast lattes and other marketing news online.
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Starbucks Keeps on Building Brand Ambassadors

Starbucks Keeps on Building Brand Ambassadors | Brand Marketing & Branding | Scoop.it

Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.

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Starbucks brings retail Love to Sub-Brands

Starbucks brings retail Love to Sub-Brands | Brand Marketing & Branding | Scoop.it

Starbucks has been spreading its wings in recent months. First the news came that some of its outlets would start serving beer and wine. Then Starbucks opened its first Evolution Fresh juice bar in...

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Google+ Brand Page Concept - Starbucks exemple

Google+ Brand Page Concept - Starbucks exemple | Brand Marketing & Branding | Scoop.it

Naturally, with the advent of any new social platform, brands want to be included.

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