Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Android Partnership With Kit Kat Goes Beyond OS Name

Android Partnership With Kit Kat Goes Beyond OS Name | Brand Marketing & Branding | Scoop.it
Why did Google choose a brand-name candy for its next Android OS?
Sylvain Leroux's insight:

A Google representative confirmed to Mashable that "no money was exchanged" in the deal.

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Espresso machine maker Nespresso plans TV Ad in U.S.

Espresso machine maker Nespresso plans TV Ad in U.S. | Brand Marketing & Branding | Scoop.it
A 30-second spot on national network and cable television is intended to introduce Nespresso, a division of Nestlé, to a wider audience of American coffee drinkers.
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