Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

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Esprit plans to launch new fashion brand

Esprit plans to launch new fashion brand | Brand Marketing & Branding | Scoop.it
German fashion group Esprit is planning to launch a new fashion brand in the new year.
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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
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Daniel Jurado's curator insight, April 15, 2013 2:48 AM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

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Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends | Brand Marketing & Branding | Scoop.it
Instagram was once the darling of Fashion Week, but the new GIF-like Vine is falling in with the stylish event.
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Glow Images Colombia's curator insight, March 4, 2013 4:50 PM

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital

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Burberry Named Fashion Digital Winner

Burberry Named Fashion Digital Winner | Brand Marketing & Branding | Scoop.it

BURBERRY is the world’s most digitally competent brand for the second consecutive year, according to research conducted by New York University think tank Luxury Lab (L2).

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Emporio Armani first fashion brand to partner with Spotify

Emporio Armani first fashion brand to partner with Spotify | Brand Marketing & Branding | Scoop.it
The luxe brand has teamed with the digital music service to create their own branded playlist...
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Marc Jacobs’ Mens Campaign Features Bare Bums, Balls and Balloons

Marc Jacobs’ Mens Campaign Features Bare Bums, Balls and Balloons | Brand Marketing & Branding | Scoop.it
If you liked Marc Jacobs’ womenswear ads featuring Helena Bonham-Carter, then you’ll love the menswear ads for the label.
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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It’s Official: Chanel Is The Coolest Fashion Brand

It’s Official: Chanel Is The Coolest Fashion Brand | Brand Marketing & Branding | Scoop.it
CHANEL has been named the world’s coolest fashion brand, closely followed by Prada and Alexander McQueen.
Sylvain Leroux's insight:

Apple topped the chart, car brand Aston Martin took second place, while...

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Adidas unveils new global brand strategy

Adidas unveils new global brand strategy | Brand Marketing & Branding | Scoop.it
Sportswear manufacturer switches to product-led platform to appeal to runners.
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Chrysler Group Is Ad Age's Marketer of the Year

Chrysler Group Is Ad Age's Marketer of the Year | Brand Marketing & Branding | Scoop.it

A frenchman restores motor city pride in a bankrupt chrysler with a series of campaigns that resonated across america and lifted sales an astounding 37%.

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Bridget Sprague's curator insight, January 25, 2013 7:33 PM

Look at all of the women. I love it. 

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CHANEL N°5 - For the first time - Inside CHANEL

For the first time, CHANEL tells its brand story online at http://Inside-Chanel.com Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives ...

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Fred Perry could release singer's posthumous fashion designs

Fred Perry could release singer's posthumous fashion designs | Brand Marketing & Branding | Scoop.it
The British fashion brand face the difficult decision of whether to put out collections the Back to Black singer had designed before she passed away last weekend.
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American Apparel has partnered with eBay

American Apparel has partnered with eBay | Brand Marketing & Branding | Scoop.it
The deal will supposedly generate millions of much-needed dollars for Dov Charney.
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