Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | Brand Marketing & Branding | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.
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Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Brand Marketing & Branding | Scoop.it
Pinterest is finally going to make some money through the launch of promoted pins, according to sales chief Joanne Bradford.
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat | Brand Marketing & Branding | Scoop.it
Some brands are still trying to figure out how to leverage WeChat. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald's are up to.
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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Brand Marketing & Branding | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.
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Samsung Gear brand name revealed in trademark filing | Digital Trends

Samsung Gear brand name revealed in trademark filing | Digital Trends | Brand Marketing & Branding | Scoop.it
A trademark filing has revealed Samsung may use the brand name Samsung Gear for a range of wearable technology products, including a smart watch which will link to your smartphone.

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Leroux Sylvain's curator insight, July 5, 2013 5:20 AM

The name covers clocks, watchbands, and wristwatches which, “Communicate data to smartphones.”

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Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital Trends | Brand Marketing & Branding | Scoop.it
Instagram was once the darling of Fashion Week, but the new GIF-like Vine is falling in with the stylish event.
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Glow Images Colombia's curator insight, March 4, 2013 4:50 PM

Vine steals some of Instagram's spotlight at New York Fashion Week | Digital

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Blended marketing - Interview with Odile Roujol, SVP Brand and Communications at Orange France

Blended marketing - Interview with Odile Roujol, SVP Brand and Communications at Orange France | Brand Marketing & Branding | Scoop.it

Interview with Odile Roujol, SVP in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it’s a fascinating world, making Orange far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. Odile is at the heart of what we might call blended communications or blended Marketing.  We talk about Sosh, Orange's social media strategy and the management of the executive e-reputation.

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How TaskRabbit Works

For four weeks, from now through Nov. 12, Pepsi NEXT lovers can sign up for a chance to get their very own "TaskRabbit," a personal assistant to whom they can outsource one task (such as waiting in line or walking a dog) for one hour. The fully-vetted assistant will, of course, arrive with a Pepsi NEXT in hand for the winner to enjoy during their hour off.
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Burberry Named Fashion Digital Winner

Burberry Named Fashion Digital Winner | Brand Marketing & Branding | Scoop.it

BURBERRY is the world’s most digitally competent brand for the second consecutive year, according to research conducted by New York University think tank Luxury Lab (L2).

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Clear Channel Rebrands Itself as iHeartMedia

Clear Channel Rebrands Itself as iHeartMedia | Brand Marketing & Branding | Scoop.it
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network.
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Cisco Launches Connected Billboard in San Francisco - Advertising Age

Cisco Launches Connected Billboard in San Francisco - Advertising Age | Brand Marketing & Branding | Scoop.it

Drivers Will Get Messages Based on Speed


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Leroux Sylvain's curator insight, May 14, 2014 5:26 AM
 

Drivers Will Get Messages Based on Speed

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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
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Find the full report here: http://ow.ly/pneGr

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Brand Marketing & Branding | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...

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Leroux Sylvain's curator insight, September 2, 2013 5:13 AM

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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Apple brand less 'inspiring', survey says

Apple brand less 'inspiring', survey says | Brand Marketing & Branding | Scoop.it
Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests.
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Pinterest Image Data Proves Valuable to Brands

Pinterest Image Data Proves Valuable to Brands | Brand Marketing & Branding | Scoop.it
brands want image data from pinterest and are relying on startups that crawl the service to provide it.
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E-Strands Ltd's curator insight, February 4, 2013 7:27 PM

brands want image data from pinterest and are relying on startups that crawl the service to provide it.

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DreamWorks Animation taps Michael Francis as global brand officer

DreamWorks Animation taps Michael Francis as global brand officer | Brand Marketing & Branding | Scoop.it
DreamWorks Animation -- the Glendale studio that created the " Shrek " "Kung Fu Panda" and "Madagascar" movies -- on Sunday named former  J.C. Penney President Michael Francis to the newly created position of chief global brand officer.
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YouTube InVideo Programming Lets You Add A Logo To Your Videos

YouTube InVideo Programming Lets You Add A Logo To Your Videos | Brand Marketing & Branding | Scoop.it
YouTube has recently rolled out an update to add a new feature known as "InVideo Programming".
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CHANEL N°5 - For the first time - Inside CHANEL

For the first time, CHANEL tells its brand story online at http://Inside-Chanel.com Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives ...

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